By Bright Minds of eCommerce
The Bright Minds of eCommerce podcast is designed to share the inner workings of the eCommerce world. Sharing success stories from successful entrepreneurs as well as advice from eCommerce experts.
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The podcast currently has 64 episodes available.
In this episode, we're talking to Christine Innes from the Corporate Escapists about her journey from the corporate world to entrepreneurship. Christine shares insights on the importance of storytelling, mindset, and authenticity in business. We also chat about the power of having a supportive community, adapting to change, and networking opportunities for entrepreneurs. Tune into this fantastic conversation and hear how to design a life you love.
In today's episode, you'll learn:
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In this episode of the Bright Minds of E-Commerce Podcast, Dahna is joined by Catherine Abe from Collabarts to chat about maximising your eComm photography. Catherine emphasises the importance of consistency in branding and the significance of aligning your photography with your brand's identity to communicate the desired message effectively to your audience. Tune in for some tips on photography, repurposing content and upcoming trends.
In today's episode, you'll learn:
Links from the show:
See omnystudio.com/listener for privacy information.
In this solo episode, I am breaking down Meta's Advantage Plus suite. This suite aims to streamline the process of running ads through automation and improved AI algorithms. It comprises five main components: Advantage Plus shopping, Advantage campaign budget, Advantage Plus audiences, Advantage Plus placements, and Advantage Plus creative. I'll talk you through the pros and cons of each and the importance of understanding ad placements and maintaining visually appealing ads.
In today's episode, you'll learn:
Links from the show:
See omnystudio.com/listener for privacy information.
Joining me in this episode is Debbie Hatumale-Uy, founder of Only the Sweet Stuff. Debbie shares her journey from a creative outlet to a thriving crafting business and how she blended her marketing and crafting expertise to transition into coaching for e-commerce success. We had a fantastic conversation about leveraging social media, niche targeting, and analysing metrics as well as tips on work-life balance and mindfulness.
And Debbie offers listeners a special offer so make sure you listen to the end to find out how to access that.
In today's episode, you'll learn:
Links from the show:
See omnystudio.com/listener for privacy information.
In today's episode, we're joined by Eve from Eden Communications and we had an insightful conversation about public relations (PR) in the context of e-commerce - profiling the owner's expertise, building their market niche, and ensuring strong brand recall among consumers. We also discussed that PR involves creating, managing, and structuring a brand's identity and reputation in the public.
In today's episode, you'll learn:
Links from the show:
See omnystudio.com/listener for privacy information.
In today's episode, we sit down with Asha Dillon, founder of Leadr, a pioneering brand in the pet wellness industry. Asha shares her journey from corporate product development to entrepreneurship, highlighting the importance of identifying market trends, infusing innovation into product development, and embracing sustainable practices. Join us as we explore the challenges and triumphs of building a business with purpose and passion.
In today's episode, you'll learn:
Links from the show:
See omnystudio.com/listener for privacy information.
In today's episode, we're thrilled to welcome Rebecca from Hatch! Join us as we delve into the intricacies of launching an e-commerce brand in the midst of COVID-19, the art of crafting a unique brand identity, and navigating the complexities of product development. Rebecca shares her invaluable insights and top strategies for entrepreneurs looking to make their mark in the world of online business. Get ready to discover actionable advice, relatable stories, and expert tips to elevate your e-commerce game.
In today's episode, you'll learn how to:
Links from the show:
See omnystudio.com/listener for privacy information.
In today's episode, we sit down with the dynamic Maggie Outridge from St Argo to explore the fascinating journey of product development, savvy SEO strategies, and the art of influencer marketing shifts. Join us as we delve into the key lessons and strategies that have propelled St Argo's success in the world of pet accessories and beyond. Get ready to unlock valuable insights on embracing imperfections, adapting to industry trends, and building a brand that stands out.
In today's episode, you'll learn how to:
Links from the show:
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Let's delve into the world of intellectual property and brand protection with a seasoned expert, Lisa Win from Win Trademarks. Join us as we explore the crucial nuances of trademarks, the pitfalls entrepreneurs might encounter, and the strategic insights to safeguard your brand. Uncover the lesser-known aspects of intellectual property and gain valuable advice from Lisa, as we navigate the complexities of building and preserving your brand in the ever-evolving business landscape.
In today's episode you'll learn:
Links from the show:
See omnystudio.com/listener for privacy information.
Join us as we uncover the journey of creating a brand dedicated to eco-friendly luxury bedding, exploring the challenges and triumphs of marketing in the digital age, and unveiling unique strategies for business growth. Our guest, Michelle Tweddle, founder of Touché, shares invaluable lessons, from building ambassador programs to leveraging the power of TikTok. Get ready for a deep dive into the world of e-commerce innovation and strategic marketing alliances.
In today's episode you'll learn:
Links from the show:
See omnystudio.com/listener for privacy information.
The podcast currently has 64 episodes available.