We are in a heat wave, no rain for days.
Every morning and evening we are out watering. Taking care of the seedlings and plants, ensuring everything is getting the nourishment it needs.
Today there was a promise of rain, first it was promised in mid afternoon and then it was promised later in the evening. The clouds were large and dark grey, appearing to hold that promise of rain but nothing came to be.
A start up I’m working with - as many others have done in the current market conditions - has insured it has 30 months of financial runway by restructuring, reducing headcount in areas that were not critical to the core focus of the business. As well as ruthlessly prioritizing what felt to be the most promising of product offering, customer acquisition, customer success and revenue streams.
Holding on for the promise of something is always precarious, so many conditions outside of our control influence that promise. And so it’s best to prepare for the possibility it doesn’t work out, and if it comes, great, things will be extra nurtured, and if it doesn’t, we’ve done all we can to protect our food safety and security.
What are you holding onto as a promise?
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