There is one trend in fundraising – one bright spot in particular that instead of anxiety, gives me hope and optimism for the future – and that is the rise of sustainable, recurring giving.

Dave Raley is the author of the new book The Rise of Sustainable Giving, (Imago Productions, Feb. 4, 2025). Raley is the founder of Imago Consulting, an advisory firm that helps organizations create growth by increasing recurring giving. He writes a weekly innovation and leadership column called The Wave Report to inspire leaders as they seek to grow themselves and their organizations.  

Dave Raley serves on the Christian Leadership Alliance board.

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