a BROADcast for Manufacturers

Sponsored By AdCirrus ERP, your trusted partner for cloud ERP solutions. Learn more at adcirruserp.com.

 Curt Anderson is the founder of B2B Tail dedicated to helping manufacturers stop being the best kept secret in their industry through profitable digital sales growth strategies. With over nine years at B2Btail, Curt provides valuable e-commerce strategies that help manufacturing companies achieve their goals and reach success. He creates free resources to guide manufacturers on their e-commerce journey, including checklists, keyword strategies, and website optimization techniques. Curt's mission is to ethically drive the highest profits possible for manufacturers and entrepreneurs through effective digital marketing.

Connect with Curt!

B2Btail

LinkedIn

YouTube

Highlights

00:00 Introduction and Greetings

01:09 Guest Introductions and Banter

06:04 Lightning Round Fun

13:24 Deep Dive into Digital Strategies

15:23 Consistency in Marketing

20:13 Out Teaching the Competition

24:11 The Importance of Repetition in Social Media

24:47 Repurposing Content for Maximum Impact

24:57 Sharing Expertise to Build Trust

26:23 Know Your Soulmate: Understanding Your Ideal Customer

28:33 Strategies for Identifying Ideal Customers

31:54 Rounding the Bases: Categorizing Clients

35:40 What We Just Learned: Insights and Takeaways

43:39 Closing Thoughts and Appreciations

Connect with the Broads!

Connect with Lori on LinkedIn and visit www.keystoneclick.com for your strategic digital marketing needs!  

Connect with Kris on LinkedIn and visit www.genalpha.com for OEM and aftermarket digital solutions!

Connect with Erin on LinkedIn!

Sponsored By AdCirrus ERP, your trusted partner for cloud ERP solutions. Learn more at adcirruserp.com.

Vivek is the founder and CEO of Entytle, a provider of Installed Base Intelligence solutions to Original Equipment Manufacturers. He has extensive leadership experience in various industries, spanning diversified industrial manufacturing, healthcare, high technology and private equity. He previously was founder and CEO of LumaSense Technologies Inc., an Operating Partner at Shah Capital Partners, and Senior Vice President of Marketing for Sun Services, a $3.6 billion division of Sun Microsystems. He also served at Webvan as Vice-President of Program Operation; at GE Transportation as General Manager, Off Highway/Transit Systems; at GE Corporate as Manager of Corporate Initiatives; at Booz Allen & Hamilton as a Management Consultant; and at Johnson & Johnson in an operations role. Vivek has an M.S. in Chemical Engineering and an M.B.A. from the Darden School of Business at the University of Virginia, Charlottesville and a B.Tech in Chemical Engineering from IIT, Mumbai.

Connect with Vivek!

Entytle

[email protected] 

LinkedIn

Aftermarket Champions Podcast

Links

Kirin Holdings will begin online sales of "Electric Salt Spoon", a spoon that uses electricity to enhance salty and umami taste

Highlights

00:00 Fun Team Question: What's Your Career Theme Song?

01:55 Introducing Our Guest: Vivek Joshi

04:58 Vivek's Journey in Manufacturing

08:50 The Impact of Key Mentors

11:10 Why Entrepreneurship?

13:03 The Importance of Aftermarket Services

16:28 I Just Learned That: Fascinating Insights

21:31 Addressing the Labor Crisis in Manufacturing

24:49 Conclusion and Contact Information

Connect with the Broads!

Connect with Lori on LinkedIn and visit www.keystoneclick.com for your strategic digital marketing needs!  

Connect with Kris on LinkedIn and visit www.genalpha.com for OEM and aftermarket digital solutions!

Connect with Erin on LinkedIn!

Sponsored By AdCirrus ERP, your trusted partner for cloud ERP solutions. Learn more at adcirruserp.com.



With over 35 years of experience in the manufacturing industry, I am a passionate and results-oriented leader with a proven track record of revenue, profit, and cash flow growth.

As a Professional EOS Implementer, I help entrepreneurs and business leaders get better at three things - VISION, TRACTION and HEALTHY. At the end of our journey together, everyone is on the same page with where the company is going and how it is going to get there.

Company leaders are working together as a healthy, functional, highly accountable, cohesive team and everyone in the organization makes progress each day toward achieving the vision.

Connect with Hani!

Hani Malek - EOS Worldwide

[email protected]

LinkedIn

Highlights

00:00 Teams vs. Zoom: The Great Debate

02:02 Introducing Hani Malik: Manufacturing Expert

02:59 Understanding EOS: Entrepreneurial Operating System

04:49 Core Values and Uncomfortable Truths

10:02 Facilitating Change: Overcoming Resistance

12:11 Defining Entrepreneurial Companies

14:04 Is This For You?

14:26 Uncomfortable Learning Moments

14:55 Wind Chill Factor Explained

16:26 LinkedIn Insights with Laurie

18:53 Mushroom Facts with Annie

22:42 Understanding Kolbe Scores

25:27 Wrapping Up and Contact Info

Connect with the Broads!

Connect with Lori on LinkedIn and visit www.keystoneclick.com for your strategic digital marketing needs!  

Connect with Kris on LinkedIn and visit www.genalpha.com for OEM and aftermarket digital solutions!

Connect with Erin on LinkedIn!

Liz has been conquering the sales environment since she was 15, hawking lingerie at local flea markets. A self-proclaimed introvert, she recognized that sales success comes not from owning the room but from owning the relationship. Her transformative training programs have powered the success of HP and Coca-Cola. Liz earned her stripes as head of Miller Heiman's struggling Asian-Pacific region. She engineered a turnaround from red ink to black, catapulting annual sales to $1 million within just two years.

At the vanguard of B2B sales, Liz specializes in propelling manufacturing companies from uncertainty to profitable and predictable revenue-generating systems.

Connect with Liz!

Regarding Sales

Sales SOS Podcast

LinkedIn

Facebook

Instagram

Special Offers: 

Scale Your Sales with a Sales Operating System: Free Download

Highlights

00:00 Introduction and Career Reflections

01:32 Introducing Today's Guest: Liz Heiman

02:37 Common Sales Problems in Manufacturing

03:26 The Impact of AI and Technology on Sales

07:08 Challenges in Sales Management

13:13 Chaos in Sales Organizations

17:39 Identifying the Chaos in Sales Processes

17:54 Managing the Sales Funnel Effectively

18:23 Importance of Strategy in Sales

20:30 Understanding Sales Math and KPIs

25:20 Building Trust and Relationships in Sales

27:32 Customer-Centric Sales Approach

30:01 Sponsor Message and Show Wrap-Up

Connect with the Broads!

Connect with Lori on LinkedIn and visit www.keystoneclick.com for your strategic digital marketing needs!  

Connect with Kris on LinkedIn and visit www.genalpha.com for OEM and aftermarket digital solutions!

Connect with Erin on LinkedIn!

Ron grew up in Arizona and studied Mechanical Engineering at Arizona State University and The California Institute of Technology. After stints in gas turbine engine design and research on the mechanics of viruses he ended up in Milwaukee at GE Healthcare. Ron became a Lean Master Blackbelt and led teams in new product introductions at GE for 14 years before transitioning to a VP of Engineering role for an international defense contractor.  Ron retired early in 2020 and after fixing everything there was to fix on his 1903 Victorian home, he got bored and started working part-time at a brewery before joining forces with former colleagues to start Amorphic Beer.

Connect with Ron!

Amorphic Beer

[email protected]

LinkedIn

Instagram

Check out Manufacturing Happy Hour, hosted by Chris Luecke, the podcast where they get real about the latest trends and technologies impacting modern manufacturers.

Highlights

00:00 Welcome to Pints and Podcast

01:06 Introductions and Cheers

02:26 Discussing Beers and Brewing Techniques

06:23 Meet Ron Hockersmith: From Engineering to Brewing

07:46 Applying Manufacturing Principles to Brewing

15:16 Challenges and Innovations in Craft Brewing

22:37 Entrepreneurial Insights and Work-Life Balance

27:48 I Just Learned That: Fun Facts and Insights

35:47 Wrapping Up and Contact Information

Connect with the Broads!

Connect with Lori on LinkedIn and visit www.keystoneclick.com for your strategic digital marketing needs!  

Connect with Kris on LinkedIn and visit www.genalpha.com for OEM and aftermarket digital solutions!

Connect with Erin on LinkedIn!

Damon Pistulka is the co-founder of Exit Your Way, a company dedicated to helping business owners maximize their business value, prepare for successful exits, and sell their businesses.

Damon’s journey started on a 3,000-acre farm in South Dakota, where he learned the true meaning of hard work and resilience. His career began in engineering but quickly expanded into leading and scaling companies across industries like manufacturing and healthcare.

Damon’s expertise lies in business strategy, leadership development, transforming business operations, and the lives of those who run them.

When he’s not guiding business leaders, Damon enjoys spending time with his family and exploring the great outdoors.

Connect with Damon!

Exit Your Way

LinkedIn

Highlights

00:00 Fun Morning Question: Reincarnation Choices

04:16 Guest Introduction: Damon Pistulka

06:59 Damon's Early Years and Lessons Learned

08:13 Effort and Hard Work: Key to Success

13:49 Challenges in Business Growth

18:18 The Importance of Digital Transformation

20:57 Transitioning to Business Talk

21:21 Key to a Successful Business Sale

21:42 Importance of Business Growth

24:22 Switching Gears: I Just Learned That

26:19 AI and Its Impact on Society

28:52 The Role of Influencers in Modern News

32:44 Authenticity and Integrity in Media

36:45 The Future of AI in Our Lives

44:58 Wrapping Up and Final Thoughts

Connect with the Broads!

Connect with Lori on LinkedIn and visit www.keystoneclick.com for your strategic digital marketing needs!  

Connect with Kris on LinkedIn and visit www.genalpha.com for OEM and aftermarket digital solutions!

Connect with Erin on LinkedIn!

Eric Decker is WMEP’s Business Development Manager for southeastern Wisconsin. He works with small and mid-sized manufacturers to help them understand opportunities to improve operations, grow profitability and develop their employees. 

During his career, Eric has spent considerable time serving small and mid-sized manufacturers in southeastern Wisconsin. Before working at WMEP (where he’s been for almost eight years), he worked with organizations such as GPS Education Partners and BizTimes Milwaukee. 

Eric’s family lives in Wauwatosa. During his free time, enjoys the outdoors, cooking, fitness and skateboarding.

Connect with Eric!

WMEP

LinkedIn

Highlights

00:00 Celestial FOMO: Missing Out on Cosmic Events

02:04 Introducing Eric Decker: Business Development Manager

02:58 What is WMEP?

08:02 Challenges Facing Manufacturers Today

12:37 The Importance of Manufacturing in Wisconsin

21:36 Fun Facts and Personal Stories

28:31 Conclusion and Contact Information

Links

Naturally-occurring expressive suppression in daily life depletes executive functioning.

Connect with the Broads!

Connect with Lori on LinkedIn and visit www.keystoneclick.com for your strategic digital marketing needs!  

Connect with Kris on LinkedIn and visit www.genalpha.com for OEM and aftermarket digital solutions!

Connect with Erin on LinkedIn!

Meet Susan and Scot Westwater, the dynamic duo behind Pragmatic Digital. They're on a mission to help manufacturers strategically implement AI to accelerate sales cycles and drive revenue growth. With two books and over 40 years of combined experience, they bring a refreshingly practical approach to digital transformation. By combining Susan's customer experience expertise with Scot's tech-savvy, they help manufacturing leaders find more qualified OEM leads and close deals faster. The result? Significantly

reduced development cycles and marketing challenges turned into competitive advantages. No jargon, no empty promises – just measurable business growth.

Connect with Susan & Scot!

Pragmatic Digital 

X

Susan’s LinkedIn

Scot’s LinkedIn

Highlights

00:00 Introduction to the Hosts and Show

00:36 Galentine's Day Celebrations

02:56 Welcome to the Live Stream

03:19 Meet Susan and Scot Westwater

06:35 AI in Manufacturing: Practical Insights

16:53 Low-Hanging Fruit for AI Implementation

28:26 I Just Learned That: Fun Facts Segment

34:28 Connecting with the Guests

36:09 Conclusion and Contact Information

Connect with the Broads!

Connect with Lori on LinkedIn and visit www.keystoneclick.com for your strategic digital marketing needs!  

Connect with Kris on LinkedIn and visit www.genalpha.com for OEM and aftermarket digital solutions!

Connect with Erin on LinkedIn!

Angela Thurman holds a BS in Electrical Engineering and is a certified Project Management Professional™. She served for more than ten years as a Subcontracts Program Manager at Collins Aerospace, managing complex third-party products for their large customers such as Boeing and Airbus. While at Collins she was recognized as a Subject Matter Expert (SME) in Lean Manufacturing, Continuous Improvement, and Supplier Management.

Since leaving Collins in late 2020, Ms. Thurman has launched Thurman Co., LLC, a technical project management consulting firm in Houston, TX. Thurman Co. provides its clients with customized project management solutions.

Connect with Angela!

Thurman Co., LLC

LinkedIn

Tech Talk Tuesdays

[email protected] 

Highlights

00:00 Introduction and Running Anecdotes

02:07 Introducing Angela Thurman

03:32 Green Technology Initiatives

06:55 Hydrogen Fuel for Aviation

09:35 Tech Talk Tuesday

12:19 Project Management Training

14:40 Fun Facts and Surprising Stories

21:19 Conclusion and Contact Information

Connect with the Broads!

Connect with Lori on LinkedIn and visit www.keystoneclick.com for your strategic digital marketing needs!  

Connect with Kris on LinkedIn and visit www.genalpha.com for OEM and aftermarket digital solutions!

Connect with Erin on LinkedIn!

Emily Honor Hubbard is the owner of Empathic Engineering, where she coaches people in manufacturing to reduce stressful misunderstandings with improved communication. She is a Spanish-bilingual mechanical engineer, has published research on the development of empathy in engineers, and served in several international manufacturing roles, including Ford Motor Company in Mexico. Now, she is grateful

to identify opportunities for manufacturing teams and individuals to build new skills so their work becomes more impactful and enjoyable.

Connect with Emily!

Empathic Engineering

(608)239-2738 

LinkedIn

Instagram

YouTube

Highlights

00:00 Introduction and Icebreaker Question

02:08 Introducing the Guest: Emily Honor Hubbard

03:15 Empathy in Engineering and Manufacturing

08:17 Success Stories and Cultural Competency

12:42 Neurodiversity and Innovation

16:27 Trending Topics in Manufacturing

18:58 I Just Learned That: Personal Insights

26:30 Conclusion and Contact Information

Connect with the Broads!

Connect with Lori on LinkedIn and visit www.keystoneclick.com for your strategic digital marketing needs!  

Connect with Kris on LinkedIn and visit www.genalpha.com for OEM and aftermarket digital solutions!

Connect with Erin on LinkedIn!