A Business That Rocks Podcast

ABTR 002 : How to build highly successful partnerships with Georgie Drury 

My guest this episode is a great friend of mine, Georgie Drury from technology company Springday. Georgie represents what A Business That Rocks is all about – Business, Health and Lifestyle.

In 2009 Georgie left her successful corporate career and took a huge leap of faith and launched Springday, which is best described as ‘your online personal trainer’ to help you achieve health goals. The risk Georgie took paid off bigtime. Setting up smart partnerships early on with huge brands like LuLu Lemon as well as Olympic athletes helped Springday to grow its membership to over 5000 in the first year. Awesome!

Springday has evolved into a company helping organisations to improve employee health, engagement and productivity. Springday and my company Elevate have joined forces over the past couple of years and have generated well over $100,000 in business as a result of our partnership.

Georgie and I discuss in detail the ins and outs of finding, establishing and building successful partnerships like ours. If you are interested in partnerships, which you should be, then you need to hear this – it’s gold!

Mum of two, Georgie has built Springday with lifestyle as her number one objective. Georgie shares her secrets behind her desirable lifestyle as well as her clever low cost model including her shared office environment and remote team of highly skilled stay at home mums.

Georgie is one smart cookie. I’ve learnt loads from her and I know you will too.

Gold Nuggets (AKA - Key Learning's) From This Episode

• When embarking on a health goal start with small changes and build upon them to avoid being overwhelmed by the size of the end goal.

• To avoid legacy issues with technology platforms know when to draw a line in the sand and move on from outdated platforms.

• Build technology that is customised to your customer’s specific needs, as this is what’s expected in 2014.

• When partnering ask ‘what can I offer my partner?’ first, not ‘what can my partner offer me?’

• Communication and trust is everything when working with partners.

• Test partnerships by doing small projects first then grow together.

• People buy from people they like.

• Build your business around your ideal lifestyle, not the other way around.

• Measure and manage your team based on outcomes, not hours in the office.

• Do what makes you money!

Resources & Links Mentioned During The Show

www.corporate.myspringday.com.au

 Thank for listening

Thanks for listening to the show. I hope you found it valuable. If you did, I’d really appreciate it if you would leave a review on iTunes, as it will help our rankings and allow me to help more people to grow businesses that rock!

It would also be awesome if you share this episode using the social media buttons at the bottom of the post.

If you haven’t already make sure you subscribe to the show on iTunes to get automatic updates.

I want to make this show the best it can be so if you have any tips or suggestions of how I could make the show better or anything that you’d like to hear on the show please leave a comment below. I read every single one.

If you want to email me I’d love to hear from you [email protected]

ABTR 001 : Grilled Chicken, work ethic and franchising with Mick Dalton

Welcome to the very first episode of The A Business That Rocks Podcast. I’m super excited!!

In the episode I’ll share with you my story and why I’ve started this podcast. Then we launch into the interview with our very first guest. He’s one of my best friends and is a very successful and inspiring entrepreneur. It’s Mick Dalton from P&P Real Estate.

Mick is now a property investor with quite a few properties and owns P&P Real Estate, but he didn’t start there. Coming from humble beginnings Mick had his own businesses before spending 9 years working his way up at McDonalds. By the age of 20 brought his first property and by 23 became the exclusive franchisee for Oporto’s (Grilled Chicken) across the ACT/Canberra and South East Queensland, with a huge vision to open 12 stores in 3 years!!

Mick takes us through his amazing Oporto journey step by step. We talk about everything from sourcing locations, negotiating leases, fit-outs, staffing, finances and much much more.

I don’t want to give the story away but what I can say is there are so many valuable Gold Nuggets (lessons) in this interview you’d be crazy not to listen to it.

I hope you enjoy the show!

Gold Nuggets (AKA - Key Learnings) from this episode

• The rewards are there for those who are willing to work hard.

• The best way to learn is by doing – business is one big lesson.

• Know how you are going to market your business before you start.

• As a franchisee you are running your own business, not just operating someone else’s.

• Know your numbers and be conservative when forecasting.

• Find the balance between strategy, finances and operations.

• No when to make the tough call if your business is going to work or not.

• Know that you are not alone in business. So many people have been where you are.

• You have two choices – learn from your experiences or be ignorant and fail

Thanks for listening 

Thanks for listening to the show. I hope you found it valuable. If you did, I’d really appreciate it if you would leave a review on iTunes, as it will help our rankings and allow me to help more people to grow businesses that rocks!

It would also be awesome if you share this episode using the social media buttons at the top of the page.

If you haven’t already make sure you subscribe to the show on iTunes to get automatic updates.

I want to make this show the best it can be so if you have any tips or suggestion of how I could make the show better or anything that you’d like to hear on the show please leave a comment below. I read every single one.

If you want to email me I’d love to hear from you [email protected]