In light of the recent criticism faced by the Bud Light advertising campaign, the advertising and marketing industry finds itself in a precarious position. Keep an ear out as we maintain a solid brand-user connection, foster inclusivity, and avoid political and personal agendas with Sam and Travis. Be sure to follow this brand-new Business Monday series!
Key takeaways to listen for
- Dangers of integrating personal interests into your marketing approach
- Why companies should consider the current generation’s perspective on timely matters
- The power of conveying a message through products
- How marketing works in today’s day and age
- Ways to incorporate inclusivity in your marketing strategy
Resources Mentioned In This Episode
- Bud Light
- Pabst Blue Ribbon
- Budweiser
- Anheuser-Busch
- Michael Jordan
- Nike
- Jack Daniels
- RuPaul
- Coors
About Sam Salah and Travis Revelle
Former corporate executive Travis Revelle switched to entrepreneurship in the internet and healthcare sectors, founding many successful businesses and raising hundreds of millions of dollars for his clients.
Sam Salah is a well-known businessperson and a lifelong serial entrepreneur interested in everything from technology to high-performance vehicles.
This episode is suitable for the C-Suite, entrepreneurs, business leaders, managers, and front-line employees because each of them is a wealth of material and a powerhouse when combined.
Connect with Sam and Travis
LinkedIn: Travis Revelle | Sam Salah
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