In this episode of the Gravity Forms podcast Breakdown, Matt interviews Hazel Quimpo about how she has built a "marketing machine" using Gravity Forms, Zapier, and ChatGPT. 

Hazel talks about how she prompts users to give verbal or text input about their business through VideoAsk, which then triggers a Zapier zap to send the data to Gravity Forms. The data is processed through ChatGPT to extract structured data fields. Hazel then uses Gravity Forms and Zapier to generate marketing deliverables like content calendars based on the structured data.

Top 5 Takeaways:

1. ChatGPT is great at taking unstructured data like text and verbal input and turning it into structured data like brand values, content pillars, etc. (3:37)
2. Hazel built a "marketing machine" that takes user input through VideoAsk, processes it with ChatGPT to get structured data, and uses that data to generate marketing deliverables with Gravity Forms. (6:42)
3. Hazel uses Zapier to connect and automate the flow from VideoAsk > ChatGPT > Gravity Forms. She also uses Gravity Forms as the trigger for additional zaps rather than webhooks. (10:03)
4. There is a free version available at docs.clever.io to try out and get a content strategy doc generated from your business input. (13:21)
5. Hazel is using this approach to generate proposals for clients, taking a sales call transcript as input to autofill a proposal template. (18:39)

Important Links:

• theclever.io
• docs.theclever.io - free tool to try
• Gravity Forms 50% off sale (Nov 21-28): gravityforms.com
• Hazel's LinkedIn:https://www.linkedin.com/in/hazelq/