This episode is one of our Greatest Hits interviews, originally released about two and a half years ago with my close colleague and good friend, Jason Gracia.

Jason has built one of the most incredible productized web design businesses I’ve seen through his company, SWYFT Sites. Since this conversation first aired, he has sold the same core website more than 700 times and generated nearly $2.5 million through the system he created.

He’s also shared this model inside Web Designer Pro and recently presented his $2 million sales system at one of our ProCon events. This original interview was the conversation that first introduced his system to the world, which is why I wanted to bring it back as one of our Greatest Hits.

And the timing couldn’t be better.

Jason is hosting a completely free Million-Dollar Website Workshop on Thursday, July 16 at 12:00 p.m. Eastern, where he’ll pull back the curtain and walk you through the entire system behind SWYFT Sites.

I’m a proud partner of Jason’s, and this model has helped so many web designers move away from being stuck in daily production and step into the role of business owner.

This is especially helpful if:

• You’re tired of being the person doing every part of every website project
• You already serve a specific niche—or want to choose one
• Websites are only one part of a broader marketing or digital agency
• You want to build a productized wing of your existing services
• You’re looking for a more scalable and repeatable business model
• Jason’s approach is one of the best examples of how to turn web design into a systemized offer that can be sold and delivered repeatedly without reinventing every project.

In this one, we cover:

• How Jason built a seven-figure productized web design business
• How SWYFT Sites sells the same proven website system repeatedly
• Why choosing a niche made the model possible
• How he moved from custom projects into a scalable service
• The systems behind selling and delivering websites at volume
• How productization can help you step out of daily fulfillment
• Why this model works for both web designers and broader agencies
• How Jason generated nearly $2.5 million from one core system
• The difference between owning the business and being the web designer
• How to create a productized division without changing your entire company

This was originally Episode 312, so head to the original show notes for all links and resources mentioned, along with the full transcription at joshhall.co/312.

This is part 2 of our “Buy or Sell” series!

In part 1 (ep 432), we focused on what it looks like to acquire/buy a web business or their book of clients. In this one, we’ll step into the selling shoes and dig into what it looks like to create a sellable web design business.

Hans Skillrud is back on and has experience selling his agency in order to go full-time with Termageddon. Jake and John Wooten are building one of the most “sellable” agencies I’ve seen and have a wealth of experience with creating a productized/systematized web agency.

Head to the show notes to get all links and resources we mentioned, along with a full transcription of this episode at joshhall.co/433

Ever thought about acquiring (i.e. buying a web design business) or their book of business as a way to get clients and grow your biz fast?

Well, you'll be thinking about it after this conversation with Hans Skillrud, now co-founder of Termageddon, but previously an agency owner who acquired a large book of business, which helped catapult his agency's growth and revenue.

We also have Jake Kramer with Artillery Media, who, on the podcast recently, shared that they're in the web business acquisition game, having just purchased a book of business from a web design freelancer. 

This is part 1 of 2 of our "Buy or Sell" series. Next episode, we'll focus on selling a web design business and what it takes to make your web design business "sellable" one day.

Show notes and all links mentioned at joshhall.co/432

My fateful meeting with Nathan, at the time, the content manager of Elegant Themes. I shared what I was up to with Divi and building my little web studio to 100k/yr.

He asked me if I'd like to contribute to the Elegant Themes blog.

That cemented my passion for teaching what I was building and was the beginning of joshhall.co, this podcast and Web Designer Pro® 🙏

Links mentioned:

All my ET blog posts are still alive and kick'n at: elegantthemes.com/blog/author/josh-hall

Join LocalSEOAcademy now to get access to the upcoming SEO Sales Call Bootcamp (normally $149) for only $99
joshhall.co/lsa

Well, I’ll be. I just recently crossed 1 million in lifetime revenue to date with my community Web Designer Pro.

While it was never an exact goal and there was no rush to get to the 7-figure mark, it is a cool milestone and boy howdy have I learned a lot.

And that’s what I’m sharing with you here in this solo episode of the podcast.

More specifically, 7 secrets (and 1 important bonus), that helped me get to the Milly Mark in 5 ½ years.

Note, these are not community builder-specific secrets. They’re important for all entrepreneurs, web and brand designers in 2026.

Head to the show notes to get all links and resources we mentioned, along with a full transcription of this episode at joshhall.co/431

Alexia Lynn is a brand strategist, world-class designer, and rock star Web Designer Pro® member who 10x’d her revenue last year after going full-time in August 2025.

A huge aspect of her success (other than being an amazing designer and an awesome person) is how she’s learned to offer and sell both brand and web together.

In this chat, she shares her exact sales process and mindset around how leading with strategy makes selling design, branding and web so much easier.

Head to the show notes to get all links and resources we mentioned, along with a full transcription of this episode at joshhall.co/430

👉 head to the full ProCon 2026 recap post

Links mentioned:

• Join the WDP Community Tier (50% off your first month)
• Join the WDP Coaching Tier (50% off your first month)
• Watch Bailey Collin's free Website in a Day training
• Why I've trusted SiteGround for 10 years video

Thanks to our PRO CON 2026 sponsors:

• 17hats
• SiteGround
• Termageddon
• LocalSEOAcademy
• Design Day Blueprint
• WP Umbrella (use code JOSHHALLWPU for a full free month)

Be sure to check out hashtag #PROCON2026 on Instagram, LinkedIn and Facebook to see all the posts around the event!

I look to Eric Dingler – CEO of my agency In Transit Studios – often for advice, wisdom and as a guiding light for hiring, team building and delegating. And in this special podcast chat, you’re gonna find out why.

Eric walks us through exactly the steps he took in finding, hiring and managing the current In Transit Studios team which is comprised of a couple of full-time team members and a few contractors.

Head to the show notes to get all links and resources we mentioned, along with a full transcription of this episode at joshhall.co/429

Josh here checking in as this week, I'm at the beach with my wife and kiddos. We'll resume interviews next week, but in this one, I'm covering:

• a quick ProCon 2026 highlight tease and why IRL community hits different 
• why in-person networking is surging again and how it builds trust fast 
• the difference between networking groups and referral groups 
• building referral partners adjacent to web design services 
• ProCon 2026 workshop replays now live inside Web Designer Pro 
• headline strategy wins that turn into real client work 
• wealth building and retirement planning for business owners 
• why SEO fundamentals still work and how story-based content boosts results 
• moving from ManageWP to WP Umbrella and what prompted it 
• the rise of buying and selling web design businesses and what to watch for 
• next week’s interview on hiring and team building with Eric Dingler 
• the Web Designer Pro Mastermind and the six pillars: revenue, profit, team, time, offers, leadership 

Links mentioned:

Join Web Designer Pro®

My new SiteGround video

My Scale Your Way free masterclass

WP Umbrella (code JOSHHALLWPU for one month free)

Connect with me on Instagram or LinkedIn

You need social media to get web design clients in 2026, right? Isn’t that what they say?

Well, Michelle Bourbonniere missed that memo.

She’s booked out consistently with her SEO & copy services despite not being active on ANY social media. 

We dive into how she’s done it.

Head to the show notes to get all links and resources we mentioned, along with a full transcription of this episode at joshhall.co/428