Web Design Business with Josh Hall

This episode is sponsored by SiteGround's new AI Agent for Wordpress →

In an age of AI overwhelm, noise, distraction and behavioral change, I know we all wonder, can courses survive?

What will online education look like in 5, 10, shoot, 2 years?!?

Well, in times like these, I need a voice of reason. A calming voice of optimisim and hope. And for me, that’s Chris Badgett. CEO of Lifter LMS. Hands down the best LMS for WordPress.

And I’m pumped to have him back on the podcast today to talk all things landscape change (and future) with courses and online education. Yes I’m an online course creator but I’m also an online course taker and so many online courses have changed my life so I’m very protective of the A-Z, results-based experience but I’m also a realist and I know learning behavior is changing with AI.

But as always, after a chat with Chris, I feel better.

I hope you will too 🙂

Head to the show notes to get all links and resources we mentioned, along with a full transcription of this episode at joshhall.co/436

Jump into Bailey's Collins' "Process Like a Pro Challenge" → joshhall.co/challenge use my link for 50% OFF (only $47!)

Runs Aug 10-14, registration closes Aug 9.

Learn from the BEST IN THE BUSINESS when it comes to building websites in a day. After all, she's done 500+ now.

You can take her process, make it your own and speed up your website builds, take on more clients, be more profitable and enjoy life more as a web designer :)

All for only $47. Crazy steal of a deal here, friends!

Josh

P.S. you can use this challenge to improve your process for website in a day, website in a week or fully custom builds!

If you’re catching this episode the week it drops, be sure to check out Bailey's “Process Like A Pro” challenge happening live, Aug 10-14! 

Use my link → joshhall.co/challenge to get 50% OFF the challenge (only $47)!

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I tried. I really did. I tried to find a chink in Bailey Collins’ process armor…but I failed.

She really does have the most thorough, well-thought-out, and proven process for building websites in a day. And in this episode, she’s back on to tell us the ins and outs of how she’s built over 500 websites in a day using this process.

Head to the show notes to get all links and resources we mentioned, along with a full transcription of this episode at joshhall.co/435

webdesignerpro.com/coaching →

closes at midnight tonight (EST)

Join the Web Designer Pro® Coaching Tier →

(secure your spot by Mon Aug 3 to lock in the current rate)

Join me this Thursday, July 30th from 12pm - 1:30pm EST for my What's Working Now (in web design) 2026 Workshop! 

RSVP for free → 

No theory. No guessing. No endless AI ideas that lead to overwhelm and uncertainty...

Just proven examples of pricing, offers, models, marketing, and sales strategies that are working TODAY for Web Designer Pros killing it in 2026.

Save my seat → 

Want to know something that’s working great for web designers today? Offering AI Search + Local SEO. Especially if you’re working with local service providers in blue-collar industries.

Back that up with solid, conversion-based website design (plus hosting & maintenance) and you’ve got a winning recipe of growing monthly recurring revenue and results-based for years to come.

That’s exactly what Web Designer Pro member Shane Vigeant of tonewoodmarketing.com has discovered, because even though he’s building up his web design business on the side, it’s growing so much that he’s seen the light of going full-time in the near future. Especially at this rate.

That’s exactly what we discussed on a recent coaching call inside Pro that Shane was kind enough to allow me to repurpose for you here!

It’s a great convo to tune into if you want to know what’s working today for a web designer early in the journey with a focus on AI search + local SEO.

Head to the show notes to get all links and resources we mentioned, along with a full transcription of this episode at joshhall.co/434

P.S. Our resident SEO/Copy expert Michelle Bourbonniere also joins this one halfway through!

P.S.S. joshhall.co/workshop to register for my free, upcoming “What’s Working Now (in web design)” workshop happening Thursday, July 30th!

P.S.S.S. webdesignerpro.com/coaching to lock in the current rate before we move to an application-only model Aug 3

The Web Designer Pro® Coaching Tier has some important upcoming changes happening on Monday, August 3, 2026!

→ Join here to lock in the current rate $199/mo or $1,999/yr (if you want a 1:1 coaching call with me) before Mon Aug 3.

This solo/audio only episodes gives you an in-depth look at the changes, expanding on why now is the time and to hear directly from a handful of Coaching Tier members on how my personal coaching has helped their businesses.

In short,

Coaching Tier Changes (Mon Aug 3)

• Open/Closed Model - we’ll move to opening the coaching tier every quarter
• Application - we’ll have a new application process to apply for coaching
• Annual Only - new billing cycle is annual-only with a new price-point of $2,999/yr which includes a 1:1 60min coaching call with me
• Member Cap - we’ll move back to having a cap at 150 coaching tier members due to my personal bandwidth and capacity (at 103 currently)

Join here to lock in the current Coaching Tier rate → 

This episode is one of our Greatest Hits interviews, originally released about two and a half years ago with my close colleague and good friend, Jason Gracia.

Jason has built one of the most incredible productized web design businesses I’ve seen through his company, SWYFT Sites. Since this conversation first aired, he has sold the same core website more than 700 times and generated nearly $2.5 million through the system he created.

He’s also shared this model inside Web Designer Pro and recently presented his $2 million sales system at one of our ProCon events. This original interview was the conversation that first introduced his system to the world, which is why I wanted to bring it back as one of our Greatest Hits.

And the timing couldn’t be better.

Jason is hosting a completely free Million-Dollar Website Workshop on Thursday, July 16 at 12:00 p.m. Eastern, where he’ll pull back the curtain and walk you through the entire system behind SWYFT Sites.

I’m a proud partner of Jason’s, and this model has helped so many web designers move away from being stuck in daily production and step into the role of business owner.

This is especially helpful if:

• You’re tired of being the person doing every part of every website project
• You already serve a specific niche—or want to choose one
• Websites are only one part of a broader marketing or digital agency
• You want to build a productized wing of your existing services
• You’re looking for a more scalable and repeatable business model
• Jason’s approach is one of the best examples of how to turn web design into a systemized offer that can be sold and delivered repeatedly without reinventing every project.

In this one, we cover:

• How Jason built a seven-figure productized web design business
• How SWYFT Sites sells the same proven website system repeatedly
• Why choosing a niche made the model possible
• How he moved from custom projects into a scalable service
• The systems behind selling and delivering websites at volume
• How productization can help you step out of daily fulfillment
• Why this model works for both web designers and broader agencies
• How Jason generated nearly $2.5 million from one core system
• The difference between owning the business and being the web designer
• How to create a productized division without changing your entire company

This was originally Episode 312, so head to the original show notes for all links and resources mentioned, along with the full transcription at joshhall.co/312.

This is part 2 of our “Buy or Sell” series!

In part 1 (ep 432), we focused on what it looks like to acquire/buy a web business or their book of clients. In this one, we’ll step into the selling shoes and dig into what it looks like to create a sellable web design business.

Hans Skillrud is back on and has experience selling his agency in order to go full-time with Termageddon. Jake and John Wooten are building one of the most “sellable” agencies I’ve seen and have a wealth of experience with creating a productized/systematized web agency.

Head to the show notes to get all links and resources we mentioned, along with a full transcription of this episode at joshhall.co/433