A Closer Look with Pam Atherton

Bestselling author and marketing specialist Kelly McDonald joins us today to detail marketing strategies, and the latest trends gleaned from the US Census. Author of How to Market to People Not Like You:"Know It or Blow It" Rules for Reaching Diverse Customers, and Crafting the Customer Experience for People Not Like You, Kelly describes how to sell to a market not seen through your eyes but through the eyes of your customer - and that means understanding a diverse community.

Learn about core marketing priciples and discover the Diversity Index for key customer profile information. Follow up by visiting www.mcdonaldmarketing.com for much, much more information. Don't forget to stop by www.ACloserLookRadio.com for more fascinating interviews!

Jack Andraka is an astonishing scientist who created an early-detection test for multiple cancers at the age of fifteen! Winner of several major awards, including the Jefferson Award in 2014, Jack continues in his quest to find solutions to critical world issues.

Author of Breakthrough: How One Teen Innovator is Changing the World, Jack describes his journey as one who was long bullied for being different, both as a science geek and for being gay. In this interview, he talks about the challenges he faced and what he hopes for education. For much more information please be sure to visit www.jackandraka.com. Don't forget to stop by www.ACloserLookRadio.com for more fascinating interviews!

Journalist and author Judith Horstman shares intriguing information about the aging brain. What can we expect as we age, and how can we keep our brains healthy?

Fundamentally as we live longer the risks climb for dementia and Alzheimer's, but we CAN be proactive and ward off a declining mind by following several key steps that Judith outlines. Although this podcast is jam-packed with information there is plenty more that you can read about at Judith's site www.judithhorstman.com. Please be sure to also stop by www.ACloserLookRadio.com for more fascinating interviews!

Human behavior expert Tim Shurr gives us clear examples of actions that defeat our efforts as well as strategies on how we can overturn these self-sabotaging behaviors.  Author of Get Out Of Your Way: How to Eliminate Self-Sabotage and Win Your Life, Tim also talks about how to change our perceptions about achieving goals.

From childhood conditioning, to fear of the unknown, Tim dissects our emotions and helps us escape half-hearted attempts at success, helping us to realize victory in our lives instead. For much more information and ideas on how to start winning at life be sure to visit www.timshurr.com! Don't forget to stop by www.ACloserLookRadio.com for more fascinating interviews.

Romance your customer base in ways you hadn't thought possible! Author and marketing expert Tim Leberecht tells us how to fall in love again with marketing strategies and how to keep the flame alive in business.  Plus, he reminds us that  control of our customers is an illusion.

Find out what the key factors are to releasing your inner marketing guru and how to turn away from metrics-based strategies. You'll get more information from Tim on his site www.timleberecht.com. Listen to more fascinating and informative interviews now at www.ACloserLookRadio.com.

New York Times bestselling author Steven Kotler joins us to discuss today's new and innovative marketing strategies in a world where business is changing dramatically. Co-author of BOLD: How to Go Big, Create Wealth and Impact the World, Steven explains the difference between linear and exponential business, why your competition may be the guy working out of his garage down the street, and how Artificial Intelligence will change the workorce - and SOON!   Plus - find out what "going skunk" means to in a business!

Steven also discusses how radical transparency is affecting business, as well as the end of our privacy as we know it. Find out much more by visitng www.stevenkotler.com. And for more fascinating interviews please stop by www.ACloserLookRadio.com!

Business competition is a dog-eat-dog world. Marketing expert John Jantsch offers break-out tips to make your small business stand out in today's market. John's latest book - "Duct Tape Selling" - follows his earlier bestseller "Duct Tape Marketing," with secrets to inbound selling and ways to add value to customer relationship.s

Find out how the way we shop today has changed the face of marketing and sales, what is more important than cold calling, and why we need to spend time building authority. John has much more information available at www.ducttapemarketing.com and his own website www.johnjantsch.com.  To listen to more informative and educational interviews please be sure to visit www.ACloserLookRadio.com.

It's hard to miss the phenomenon that is David Garrett. His love of the violin and amazing skill has launched him spectacularly into worldwide recognition as a Rock Star/Dreamboat! Thrilling audiences around the world with his concerts, David's first movie, The Devil's Violinist, about the life of Paganini, is now out in America and Video on Demand 

Find out how David got his start, where he studied, and whom he studied with. David tells us where he finds his endless energy and joy, and how his audience factors into his performance. For more information about David be sure to visit his site www.david-garrett.com. For many more exciting and informative interviews stop by www.ACloserLookRadio.com.

Are you wondering what happened to your life? In our interview, happiness expert Dr. Christine Carter shares information to help pull you out of your busy rut and find the sweet spot that makes you more productive and happier. Author of The Sweet Spot: How to Find Your Groove at Home and Work, Dr. Carter reveals how to find your power and tap into it.

Dr. Carter dispels that myth that being constantly busy is a mark of character and explains why taking a "recess' is a necessiy. Get a handle on Task Positive and Task Negative and what that means to your life.  To find out more about your Sweet Spot be sure to visit www.christinecarter.com. For more fascinating interviews please check out www.ACloserLookRadio.com.

It's a trap that so many of us fall into - living beyond our means and spending unwisely. Karen McCall, founder of the Financial Recovery Institute offers sound advice in regaining control over money. More than just handling money, Karen discusses the effect our emotions and behaviors bring into our relationship with finances.

Find out steps that will give you a clearer picture of how to monitor your expenditures and visualize consequences or choices when making financial decisions, large or small. Karen offers much more information at her site www.financialrecovery.com. Please also stop by www.ACloserLookRadio.com for more fascinating, informative interviews!