A cold call on Friday counts more than any other day of the week
Every prospect agrees it’s fair game to call them during “business hours” M-F
10 call blocks over the course of a week (morning 8am-10am & afternoon 3pm-5pm)
Anytime a call block is missed, 10% of your total output capacity is lost
If reps think, “it’s Friday afternoon, prospects don’t want to be bothered, let me log off early to hit happy hour”
Prospects are receiving less calls, which presents the best opportunity all week to reach impossible to reach contacts
One call away at any moment from changing your week, month, quarter
Never underestimate the power of a Friday afternoon cold call!
Ps. I now offer individual sales coaching if you need help reworking your script, approach, or someone to role-play with.
Book Sales Coaching With Me: https://calendly.com/trentdressel/coaching-with-trent-dressel-30m?month=2023-08