Everything these days revolves around digital transformation. Despite that fact, many companies have lost sight of what it’s all about.

Today’s guest, Charles Araujo, Keynote Speaker, Best-Selling Author, Analyst, and Founder of The Institute for Digital Transformation, was talking about digital transformation before it was cool.

In this episode, he sets the record straight on what it should be and how to achieve it.

We discuss:

- Why digital transformation is less about optimization and more about experience

- How to determine exactly what to automate

- The connection between the employee experience and customer experience

- Using technology to make work more fulfilling and enjoyable

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