Interview with Marco De Novellis, editor at BusinessBecause [Show Summary]

In today’s podcast, we hear from Marco De Novellis, the editor of BusinessBecause, a company that takes seriously the approaching of being a “champion of applicants,” educating them about everything they need to know about the MBA application process and how to approach it. Marco shares his unique insights into the state of MBA education outside the U.S., as well as his feelings about rankings. Along the way he shares tips on how to present yourself as an applicant and the trends happening in business education.

BusinessBecause: Free information and advice for b-school applicants [Show Notes]

We have today a keen observer of the bschool scene since our guest, Marco De Novellis, is the editor of BusinessBecause. After graduating from the University of Leeds, Marco joined BusinessBecause as a Journalist and Community Manager in 2015, where he has worked ever since. Since 2017 he has been the Editor at BusinessBecause and more recently the host of The Business School Question podcast. Along the way he also wrote a book about alumni of the Cheung Kong Graduate School of Business in Beijing and wrote for QS, TopMBA.com and AACSB.

Marco, how did you get your start on the bschool beat? [1:57]

I sort of fell into it. I studied history so writing has always been a passion of mine. In university I wrote for the school paper and then did freelance. When I graduated I interviewed with a small startup in Central London and I was lucky enough to get the job. It was quite a small business when I started, having begun in 2009. There were 4-5 people when I joined and now it is 15 of us. It has been great to be on this journey which has developed my career, as I am now the editor. I grew into the role and got to know the business school industry from there. We are dedicated to graduate management education, so writing content for anybody looking at business school. There are loads of options for stories to cover, since practically everything links back to business education.

You have also written extensively about China, specifically a book about alumni at the Cheung Kong Graduate School of Business (CKGSB) in Beijing. How did that book come about? [5:03]

CKGSB is China’s leading business school (the founder of Alibaba is an alum), but not many people know about it outside of China. I saw a statistic that graduates collectively lead 1/5 of China’s biggest brands. They really wanted to do more than the standard brochure to show the benefits of studying in China for international students. They approached me and asked me to write it which was an honor but also a big task. I interviewed about 25 alums from the school and some I met in person, delving into their personal stories, why they decided to go to China, and what they learned from it.

What are some of the challenges that Chinese business schools face that European or U.S. business schools don’t face? [8:12]

The biggest one is the struggle to attract internationals. The U.S. is experiencing that now to a certain extent with the current political climate, but this is a constant issue for Chinese schools. In some cases it is as simple as a communications issue,