In this week's episode, I talk to Alasdair MacLaine, Founder and Chief Designer at Wingback. 

Ali shares his experience in starting his own business, from leaving his innovation job at Dyson, to launching products that have reached 5000% of their initial sales target. 

We hear how he struggled with sales traffic, particularly through his website, and how going back to basics helped him to discover what worked best for the business.

We also discuss how Ali expanded his business by employing a small team and taking a step back to focus on his strengths and passions, which has been instrumental to Wingback's growth.

This episode demonstrates how crucial it is to reflect on your successes and failures, as well as the importance in accepting your own strengths and weaknesses.