This episode is a repost of a show I was on called the Master Your Mind, Business & Life Podcast with Lauren Smith! Be sure to check out her other episodes here! 

In my conversation with Lauren, I talked about how I transitioned from working construction and manual labor to being a business coach in the fitness industry. I always knew there was something more for me out there. I was good at a lot of things growing up… but I wasn’t great. It was my wife Terri pushing me out of my comfort zone and inspiring me to reach for greatness was such a turning point for me.

Here’s what we go over in this interview:

• Mindset: working through tearing down who I thought Reuben was and rebuilding from the ground up. 
• Belief: The only way you can do something consistently long term is through belief.
• The barriers to growth: Necessities vs. optimizations (check out episode 4 for more about these!)
• Knowing your numbers: once you know your numbers and improve them, you will improve the results. Your numbers are the best accountability partner you can find!
• What to track: how many targeted audience members came into your sphere? Did they become qualified lead? How many nurturing conversations did you have? How many sales calls did you have? Where did your last clients come from? If something is not repeatable, it’s not sustainable.
• The path of least resistance: focus on what platform is working for you and stick with it!
• Do you really need paid marketing? You should only move into paid marketing when it’s tactical and when you need it. 

Remember: the greatest teacher is experience!

Be sure to check out Lauren’s podcast for more awesome episodes!

🎙Master Your Mind, Business & Life Podcast with Lauren Smith

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