Hello heart-centered entrepreneurs! This week is a short episode as we look ahead to 2021. 

I think we can ALL agree that we are ready to say goodbye to 2020 and start off 2021 strong. Today I’m going to share my CCI Christmas special and talk about WHY it’s a good time for you to invest in your business.

PRO-TIP: invest in your business in a way that is beneficial for tax season (so you can write off large purchases) AND in a way that will help move your business forward.

I am offering a Christmas Special so that you can take advantage of this time of year to invest in your business in a way that you can write off on your taxes AND that will help you move forward.

Why CCI?

• We are a client-centered business: what’s BEST for our clients?
• We believe in 1:1 mentoring. CCI pairs you up with a mentor who will look at YOUR business, give customized advice, and call you out when you need to be called out, and truly give you high-end coaching and advice.
• We do not believe in cookie-cutter coaching! Every business is different because YOU are different!

Ready to book a call with one of our growth advisors and learn more about our Christmas special?

👉🏼 Book your call with a CCI growth advisor!

Love the show? Leave us a 5 star review below, and be sure to tag us on instagram!

Connect with Reuben

📲Instagram 

👤Facebook

🖥 CoachesCreatingImpact.com

🎥 YouTube

🎙Heart Centered Millionaire on Instagram

This episode is a repost of a show I was on called the Revenue Growth Podcast with Darrell Amy! Be sure to check out his other episodes here! 

In my conversation with Darrell, I talked about the importance of coaching within the business space. Why do you need a coach? Well, for starters, it saves you time, and truly… it can’t hurt! Sometimes it helps to have an outside perspective, and to have guidance from someone who has hiked the mountain before.

Here’s what we discuss in this episode:

Variety is the spice of life: having diversity in opinions and backgrounds cand give a variety to a business that will help it grow!

Short game or long game? The answer is BOTH! Business is all about the short-game AND the long-game. 

How to free up your time: One of my favorite business tricks is figuring out how to do what works in less time, and stopping the things that aren’t working. If it’s not helping you grow, don’t waste your time doing it. I teach you the exact exercise to figure all that out in this episode!

2020 has been a crazy year, but it’s also been the year where heart-centered entrepreneurs can truly step up and serve! If you really want to be in the business for the long game, always care about people and lead from the heart. 

Be sure to check out Darrell’s podcast for more awesome episodes!

🎙 Revenue Growth Podcast with Darrell Amy

Love the show? Leave us a 5 star review below, and be sure to tag us on instagram!

👉🏼 Schedule your CCI money making call today!

Connect with Reuben

📲Instagram 

👤Facebook

🖥 CoachesCreatingImpact.com

🎥 YouTube

🎙Heart Centered Millionaire on Instagram

Hello Heart Centered Entrepreneurs! Let’s talk about the unsexy truths about building an online coaching business. Today we’ll be talking about something most coaches breeze by but will make the biggest difference in your business. This episode is all about the foundation system for your business.

Most people start at the top, and that is wrong. You have to start with the foundation, because it’s that foundation that will help you build a successful business. It’s crucial to channel your focus and your energy into building a strong foundation that will support a successful business.

What is the foundation to a business? There are 5 elements (and a bonus 6th element!)

1. Figure out WHO we are serving. Find the right people. Why do we start with people? At the end of the day, before we know what problems we will solve and how to price it, we need to know WHO we will be serving.
2. What is this person going to buy? What do they need? Once you figure out WHO you are serving, you have to craft the offer around the people. Find the people, then find the product. Your product should move people from point A to point B. 
3. Next is price point. Once you have the right people and the right product, you can find the right price point. Price your product that your ideal clients can afford. How do we figure out a price point? Think about your ideal client: is it a price they can afford? Is it a price where they will feel committed to the process or product? Next: it has to be profitable for your business. If it’s not profitable, your business will not survive, and you will not be able to serve the people you were put on this earth to serve.
4. Positioning. What is unique about you that sets you apart from the other coaches within your niche? 
5. Your business needs to be in a place where it is able to scale. If it’s not scalable, you’re dampening your calling and you can’t fulfill your purpose to serve. 

Now for the bonus piece: social optimization. Once you have built your foundation built (you have the right clients, the right product, the right price, and you’re positioned in a way that makes you unique from your competitors with a business built to scale), you have to make sure that your social media is optimized and branded in a way that your ideal clients are attracted to you and will want to follow you. Steps 1-5 should be in your bio and your content. 

Once you have these 6 steps, you can now build the other parts of your business.

Love the show? Leave us a 5 star review below, and be sure to tag us on instagram!

👉🏼 Schedule your CCI money making call today!

Connect with Reuben

📲Instagram 

👤Facebook

🖥 CoachesCreatingImpact.com

🎥 YouTube

🎙Heart Centered Millionaire on Instagram

Erik spent 4 years locked up in prison, but it was during those 4 years where he discovered self-development and a desire to share that with others. He is a coach and motivational speaker sharing his 4-step process of transformation.

In this episode, we’re going to talk about the small steps you can take TODAY in your business that will help you make big changes. 

The first step you need to take is that of awareness: stop trying to change your life… figure out what ABOUT your life you want to change. Compartmentalize your life into these categories: health & wellness, mindset & emotion, relationships (family, significant other, peers, friends), and career & finances. Where do you want to see change? From there, you can figure out the small steps to implement to make those changes. 

As a heart centered entrepreneur, your perspective shouldn’t be built around you, but rather, your ideal client. When you build your brand, build it around who YOU are, but your content and your delivery should be about the client.

With more coaches online than ever before, it’s more important than ever to show up. What might work for someone else may not work for you: remember, there’s more than one way up the mountain! 

Connect with Erik: 

📲Instagram 

🖥 Website 

Love the show? Leave us a 5 star review below, and be sure to tag us on instagram!

👉🏼 Schedule your CCI money making call today!

Connect with Reuben

📲Instagram 

👤Facebook

🖥 CoachesCreatingImpact.com

🎥 YouTube

🎙Heart Centered Millionaire on Instagram

I used to HATE this topic, because I was never sure if I was able to do it right. My guest this week is Kate Perkovic, a business coach specializing in heart-centered sales. After dabbling in health coaching, she realized it wasn’t really for her, so she pivoted to business coaching. This social worker-turned-sales coach now goes by the name of the Sales Sweetheart and coaches others in the closing of high-ticket sales.

When it comes to sales, telling people they HAVE to decide in the moment, the guilt tactics (“if you do this, you won’t succeed”), the pressure… that is NOT the way to go! 

Kate has been able to bring elements of social work into sales and truly transform the process into one that is about service, and about the transformation of the client and their needs over yours.

In this episode, we’re going to dive deep into how to approach your sales from a heart-centered perspective, how to find balance in your business, and figuring out how to find the right price point for you so that you can serve to the best of your ability.

Connect with Kate: 

📲Instagram 

🖥 Website 

👉🏼 ITI Foundations

👉🏼 ITI Accelerator

Love the show? Leave us a 5 star review below, and be sure to tag us on instagram!

👉🏼 Schedule your CCI money making call today!

Connect with Reuben

📲Instagram 

👤Facebook

🖥 CoachesCreatingImpact.com

🎥 YouTube

🎙Heart Centered Millionaire on Instagram

Travis Chappell grew up in a strictly religious bubble, and ended up getting a degree in ministry. He realized that wasn’t his path, but because his degree wasn’t from an accredited institution, he didn’t have much to fall back on, so he got into door-to-door sales, but because he wasn’t a part of the corporate world, he couldn’t do much with that sales experience and nobody would hire him. That’s when he discovered the world of podcasting. 

So why podcasting? 

• Podcasting allowed for the freedom and networking Travis desired. Much of what podcasting is revolves around networking and relationship building. 
• Podcasting is a valuable tool and asset to have in your repertoire, but the prescription and the reasoning behind it varies depending on each person’s individual situation.
• Podcasting is by far the least saturated of all social platforms. According to Travis, there are half a billion blogs, 31 million YouTube channels, a million books that come out every year, a billion people on instagram, 1.7 billion people facebook, nearly a billion people on LinkedIn, and nearly a billion on TikTok. There are only 1 million podcasts. 

Things to keep in mind when you launch your podcast:

• Find your niche first. Too many people start too broad.
• Know there’s no one-size-fits-all strategy for growth. 
• Know that you won’t see gratification instantly, but your future self will thank you for the work you’re putting in today. Delayed gratification is an important aspect of podcasting.
• Be honest, genuine, and transparent. 

Ready to start your podcast? Check out Travis’ Podcast Course:

Podcast Profit Secrets 

Connect with Travis: 

📲Instagram 

Love the show? Leave us a 5 star review below, and be sure to tag us on instagram!

👉🏼 Schedule your CCI money making call today!

Connect with Reuben

📲Instagram 

👤Facebook

🖥 CoachesCreatingImpact.com

🎥 YouTube

🎙Heart Centered Millionaire on Instagram

Hello Heart Centered Entrepreneurs! Let’s talk about sales: why they are crucial to your business and how to be great at it! In this episode, we’re going to dive deep into two things: what you should be doing before a sales call, and what you should be doing on a sales call.

Sales calls are the way to do it! If you’re going to charge more than $500 for something, you’re going to want to get on a call with someone to sell to them. For something less than $500, you could always get on a short call, or you can just close it via messenger or email.

Here’s what you should focus on BEFORE your call:

• Lead quality: you have to have quality control when it comes to your leads. Quality is more important than anything. 
• Nurturing: your leads need to be nurtured so that they are HOT leads, warmed and spiced up BEFORE you ask them to get on a call with you. 
• Transparency: Don’t disguise your call as a discovery call or a strategy call. Be transparent with your intentions. 

Here’s what you should do ON your call:

• Flow: having a script is a good place to start, but you need to know how a call flows. Preface the call with their pain points and problems, then ask what their goals are, and then let them know how you can be the bridge between their pain points and their goals
• Sell to serve! Don’t sell just to make money, sell because you want to serve people.
• Have a flexible plan: Have 2-3 options for people to be able to comfortably pay. If someone can’t pay upfront, have a payment plan option.

What NOT to do on a sales call:

• DON’T follow a script
• DON’T be a pushy, aggressive, car salesman

Love the show? Leave us a 5 star review below, and be sure to tag us on instagram!

👉🏼 Schedule your CCI money making call today!

Connect with Reuben

📲Instagram 

👤Facebook

🖥 CoachesCreatingImpact.com

🎥 YouTube

🎙Heart Centered Millionaire on Instagram

Hello Heart Centered Entrepreneurs! Welcome to the third installment of the Mountain Series, so you might hear some of the beautiful noises of nature in the background of this episode!

Let’s talk about 3 ways you should NOT pitch your services. Mindset around selling is so important, and to be business-savvy and heart-centered, that doesn’t mean you shouldn’t do sales… it just means you do sales in a way that doesn’t feel pushy or aggressive, but rather, serving the world to the best of your capabilities. 

The world needs your gifts. The world needs to be taught by you and served by you.

Pitches that DON’T work:

1. The Pamphlet Pitch: you know what I’m talking about… you send this MASSIVE 30 page message on WHY they need your service, what the price is, how much they’ll go down the drain if they don’t have your service, why you’re the best person for it, and a link to your website for them to purchase.
2. The Piss on You Pitch: this is when someone pitches to you with an insult… like how bad you’re doing and how their service could help you. Don’t tell them what they’re doing wrong, instead, ask them questions and THEN give advice. People don’t want negative, unsolicited advice.
3. The Premature Pitch: this is when you pitch your services too soon. You need to have a warming mechanism to warm up those qualified leads so that they get to know you. You usually only have one opportunity to pitch to someone, so make sure they are adequately warmed up before you do!

Love the show? Leave us a 5 star review below, and be sure to tag us on instagram!

👉🏼 Schedule your CCI money making call today!

Connect with Reuben

📲Instagram 

👤Facebook

🖥 CoachesCreatingImpact.com

🎥 YouTube

🎙Heart Centered Millionaire on Instagram

Hello Heart Centered Entrepreneurs! This week’s episode is a replay of one of my facebook live trainings. Let’s talk about lead nurturing and how to turn your cold leads into the hot leads that will get on a sales call with you. We’ll go over the process, step-by-step, to transform your leads. Listen all the way until the end for a Q+A session!

Before you even begin your sales process, you should start by building a targeted audience: adding 10-20 people a day who would be your ideal client. Once you have built your audience, we can talk about the clientele journey and how you should funnel your clients.

Step 1 - Content Distribution: choose the platform where your ideal clients will be, and use that platform to distribute content that will elicit a reaction from the right audience. How do you produce content that gets a reaction? Make sure your content asks questions that are niche-specific. If you never ask your clients any questions, you’ll never get any answers. Create content that is emotional and that will generate feelings that will encourage them to engage.

Step 2 - Subscribe: That doesn’t just mean emails - it means getting the people who have been engaging with your content more free value. This can include a facebook group, an email list, or anything that is free, but also exclusive that they can subscribe to with a call-to-action. 

Step 3 - Commit: You want people to love what you do without a shadow of a doubt, and to be so nurtured that getting on a sales call with you is a no brainer. When you give someone so much free value, they want to give back to you. Have 1:1 communication in your DMs to give them even more customized value. 

Here is your client journey:

Client becomes a part of your audience > they see your content distribution > they start engaging > they subscribe to your system and methodology > you get them committed through 1:1 personalized help > you get them to a place where they are now a paying client

Follow this process and you’ll get EXACTLY what you’re looking for!

Love the show? Leave us a 5 star review below, and be sure to tag us on instagram!

👉🏼 Schedule your CCI money making call today!

Connect with Reuben

📲Instagram 

👤Facebook

🖥 CoachesCreatingImpact.com

🎥 YouTube

🎙Heart Centered Millionaire on Instagram

This episode is a repost of a show I was on called the Master Your Mind, Business & Life Podcast with Lauren Smith! Be sure to check out her other episodes here! 

In my conversation with Lauren, I talked about how I transitioned from working construction and manual labor to being a business coach in the fitness industry. I always knew there was something more for me out there. I was good at a lot of things growing up… but I wasn’t great. It was my wife Terri pushing me out of my comfort zone and inspiring me to reach for greatness was such a turning point for me.

Here’s what we go over in this interview:

• Mindset: working through tearing down who I thought Reuben was and rebuilding from the ground up. 
• Belief: The only way you can do something consistently long term is through belief.
• The barriers to growth: Necessities vs. optimizations (check out episode 4 for more about these!)
• Knowing your numbers: once you know your numbers and improve them, you will improve the results. Your numbers are the best accountability partner you can find!
• What to track: how many targeted audience members came into your sphere? Did they become qualified lead? How many nurturing conversations did you have? How many sales calls did you have? Where did your last clients come from? If something is not repeatable, it’s not sustainable.
• The path of least resistance: focus on what platform is working for you and stick with it!
• Do you really need paid marketing? You should only move into paid marketing when it’s tactical and when you need it. 

Remember: the greatest teacher is experience!

Be sure to check out Lauren’s podcast for more awesome episodes!

🎙Master Your Mind, Business & Life Podcast with Lauren Smith

Love the show? Leave us a 5 star review below, and be sure to tag us on instagram!

👉🏼 Schedule your CCI money making call today!

Connect with Reuben

📲Instagram 

👤Facebook

🖥 CoachesCreatingImpact.com

🎥 YouTube

🎙Heart Centered Millionaire on Instagram