Hello Heart Centered Entrepreneurs! Let’s talk about the unsexy truths about building an online coaching business. Today we’ll be talking about something most coaches breeze by but will make the biggest difference in your business. This episode is all about the foundation system for your business.

Most people start at the top, and that is wrong. You have to start with the foundation, because it’s that foundation that will help you build a successful business. It’s crucial to channel your focus and your energy into building a strong foundation that will support a successful business.

What is the foundation to a business? There are 5 elements (and a bonus 6th element!)

1. Figure out WHO we are serving. Find the right people. Why do we start with people? At the end of the day, before we know what problems we will solve and how to price it, we need to know WHO we will be serving.
2. What is this person going to buy? What do they need? Once you figure out WHO you are serving, you have to craft the offer around the people. Find the people, then find the product. Your product should move people from point A to point B. 
3. Next is price point. Once you have the right people and the right product, you can find the right price point. Price your product that your ideal clients can afford. How do we figure out a price point? Think about your ideal client: is it a price they can afford? Is it a price where they will feel committed to the process or product? Next: it has to be profitable for your business. If it’s not profitable, your business will not survive, and you will not be able to serve the people you were put on this earth to serve.
4. Positioning. What is unique about you that sets you apart from the other coaches within your niche? 
5. Your business needs to be in a place where it is able to scale. If it’s not scalable, you’re dampening your calling and you can’t fulfill your purpose to serve. 

Now for the bonus piece: social optimization. Once you have built your foundation built (you have the right clients, the right product, the right price, and you’re positioned in a way that makes you unique from your competitors with a business built to scale), you have to make sure that your social media is optimized and branded in a way that your ideal clients are attracted to you and will want to follow you. Steps 1-5 should be in your bio and your content. 

Once you have these 6 steps, you can now build the other parts of your business.

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