In this episode,   Doug talks with Jared Bauman, CEO of 201 Creative, covering the intricacies of running an SEO agency and the nuances of building a personal brand via newsletters and YouTube.  The first part of the interview focuses on 'A Day in the Life of Running an SEO Agency,' where Jared shares insights into client management, team dynamics, business development, and the challenges of SEO work.   

24. A day in the life at an SEO Agency | Jared Bauman | Part 1

The Ranking Revolution Podcast is the source for strategies and ideas for SEO, growth, and business.

Join me as we embark on a journey to go deep into the weeds of SEO, content creation, and organic growth.

Each episode is a deep dive into the tactics and strategies employed by the masters in the industry.

And some episodes will feature my own strategies about operations, project management, or mindset. Those episodes should be short, bite sized, and easy to consume.

I’m your host, Doug Cunnington. Founder of Niche Site Project and creator of the Keyword Golden Ratio.

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I share insights and lessons on scaling a business, drawing from my extensive background as a Project Management Professional (PMP) and experiences with consulting and entrepreneurship. I cover the pros and cons of scaling, including potential revenue and efficiency gains, alongside the challenges, such as increased complexity and potential for inefficiency.  00:00 Welcome to the Ranking Revolution Podcast 00:11 Scaling Your Business: Dreams vs. Realities 00:32 Doug Cunnington's Journey: From PMP to Entrepreneur 02:44 The Pros and Cons of Scaling Your Business 08:41 Common Mistakes When Scaling and How to Avoid Them 22:10 Identifying the Right Time to Scale Your Business 32:20 Final Thoughts and Next Steps

⭐️ It’s Doug here, and I hope you’re enjoying the show! Ranking Revolution just launched, so I’d love your support.  
 Please subscribe wherever you're consuming this show. Leave a review on Apple Podcasts or Spotify.  
 Tell a friend, neighbor, enemy…anyone that will listen. I appreciate your support.  

29. Scaling and Growth Tips | Doug Cunnington

Fernando discusses the intricacies of effective influencer marketing campaigns. He provides detailed insights into setting clear goals, understanding your audience, choosing the right influencers, and developing a comprehensive campaign strategy. He introduces SEMrush's latest tool updates, highlighting daily data monitoring to help businesses track competitor activities and adjust strategies in real-time. 
Try SEMrush's full-access trial and connect with Fernando on LinkedIn for further engagement. 

28. Effective Influencer Marketing Campaigns, Semrush | Fernando Angulo | Part 2

Fernando Angulo talks about trends for SEO & Marketing in 2024 including:
- the importance of setting clear goals
- identifying target audiences
- optimizing websites
- utilizing content marketing.  And, he emphasizes the need for regular site, backlink, and content audits, while detailing practical steps to enhance web visibility and profitability. 

27. SEO & Marketing 2024, Semrush | Fernando Angulo | Part 1

I talk about strategies to avoid burnout for content creators and online business operators. Drawing inspiration from YouTubers who quit due to burnout, I emphasize the importance of doing work that is enjoyable, setting clear boundaries between work and personal life, taking breaks, maintaining a small team for manageability, and focusing on sustainability over chasing trends.  00:00 Welcome
00:23 The Burnout Epidemic Among YouTubers
00:32 Creating Content You Love: The Key to Avoiding Burnout
01:18 The Perils of Chasing Views and Building Large Teams
04:13 Sustainability and Enjoyment: The Core of Content Creation
05:05 The Trap of Audience Capture and Its Consequences
08:21 Practical Tips for Avoiding Burnout and Ensuring Longevity
11:18 Quality Over Perfection: Finding the Right Balance
12:45 Adding Variety to Prevent Creative Monotony

⭐️ It’s Doug here, and I hope you’re enjoying the show! Ranking Revolution just launched, so I’d love your support.  
 Please subscribe wherever you're consuming this show. Leave a review on Apple Podcasts or Spotify.  
 Tell a friend, neighbor, enemy…anyone that will listen. I appreciate your support.  

26. Avoid Burnout as a Content Creator | Doug Cunnington

I talk with Jared Bauman about building a personal brand through his project, Weekend Growth. Bauman describes Weekend Growth as his avenue for sharing SEO strategies, project updates, organic growth tips, and more, balancing this personal brand initiative with running an SEO agency and hosting the Niche Pursuit Podcast.  Jared shares insights on managing an engaged email newsletter, content creation challenges, and the journey of adapting to YouTube.  

24. A day in the life at an SEO Agency | Jared Bauman | Part 1

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