By Doug Cunnington, PMP
The podcast currently has 48 episodes available.
I interview Paul Andre de Vera, also known as Dre, about his work in SEO consultancy. Dre shares insights about his solo operation, working mainly with startups and B2B clients, often former colleagues. He covers the challenges of being a consultant, his pricing strategies, and potential future steps like starting an agency.
Connect with Dre:
00:00 Introduction to the Interview with Dre
00:49 Dre's SEO Consultancy Journey
05:07 Challenges and Benefits of Consulting
08:54 Building a Personal Brand
11:35 Pricing Strategies for Consultants
15:24 Final Thoughts and Advice
18:49 Conclusion
I interview Paul Andre de Vera, a 20+ year B2B digital marketer renowned for his innovative SEO strategies and live streaming expertise. We cover building a personal brand on YouTube, and he shares his experiences in live streaming and content creation. Additionally, we discuss practical tips for securing sponsorships and leveraging Google entities for better search ranking.
Connect with Dre:
00:00 Introduction and Episode Overview
00:55 Meet Paul Andre de Vera
02:36 Dre's Journey into Digital Marketing
03:10 From Corporate to Entrepreneurship
05:05 The Birth of SEO Video Show
08:22 Live Streaming Challenges and Toastmasters
17:33 Monetizing the YouTube Channel
18:47 Subscriber Milestones and Earnings
19:40 Ad Revenue and Sponsorships
20:24 Live Streaming and Ad Interruptions
21:48 Sponsorship Strategies
23:49 Event Coverage and IRL Streaming
25:39 Monetization Tips and Media Kits
28:28 Sponsorship Management
33:58 Final Thoughts on YouTube and Live Streaming
35:30 Conclusion and Upcoming Content
I explore Key Performance Indicators (KPIs) and their significance in SEO, content creation, and online business. I explain what KPIs are, discusses their benefits, and elaborate on the importance of KPI dashboards to provide clear visual data for better decision-making.
00:00 Introduction to the Ranking Revolution Podcast
00:13 Understanding KPIs: Key Performance Indicators
01:34 The Importance of Dashboards in Tracking KPIs
04:01 Leading and Lagging Indicators Explained
04:56 SEO Examples of Leading and Lagging Indicators
06:54 Setting Expectations with Clients
08:20 Conclusion and Upcoming Episodes
I continue my conversation with Olga Czar as she discusses her journey in the SEO industry, including the origins of her blog SEO Sly, her methodology for creating in-depth content, and the the importance of building a personal brand.
Olga shares insights on how she leveraged social media, particularly Twitter and LinkedIn, and repurposed content to grow her brand and client base. She also touches on the use of AI to optimize and enhance her content strategy.
📌 Course will open up in November so sign up for the waitlist!
🎤 I'm an affiliate for the above, so if you sign up, I get a commission. Thanks!
00:00 Introduction and Recap of Part One
01:09 Olga's Journey into SEO
03:14 Building SEO Sly and Early Success
05:05 Transition to Full-Time SEO Consultant
06:07 Current Work and Future Goals
08:08 Content Strategy and AI Utilization
18:50 Advice for Aspiring SEO Experts
20:53 Conclusion and Final Thoughts
I interview Olga Czar, an experienced SEO consultant known for her detailed and comprehensive SEO audits. The discussion focuses on the intricacies of performing SEO audits, including techniques, tools, and pricing.
📌 Course will open up in November so sign up for the waitlist!
🎤 I'm an affiliate for the above, so if you sign up, I get a commission. Thanks!
00:00 Introduction and Episode Overview
01:17 Meet Olga Czar
02:00 Olga's Journey in SEO Auditing
04:28 The SEO Audit Process
13:01 Tools and Techniques for SEO Audits
16:11 Ideal Clients and Pricing
24:29 Challenges and Client Management
30:14 Final Thoughts and Course Promotion
31:40 Conclusion and Next Steps
I dive into the Keyword Golden Ratio (KGR) and its potential to attract clients to your SEO agency. I explain the fundamentals of KGR, along with the advantages and limitations.
I also provide step-by-step guidance on integrating KGR into your sales process, addressing client pain points, showing case studies, and creating a content plan, all designed to help you land more business and upsell additional services.
00:00 Introduction to the Ranking Revolution Podcast
00:26 Understanding the Keyword Golden Ratio (KGR)
02:35 Why KGR Matters for SEO Agencies
04:39 Implementing KGR in Your Sales Process
09:06 Pros and Cons of Using KGR
11:36 Conclusion and Final Thoughts
I chat with SEO expert Kyle Roof about the Keyword Golden Ratio (KGR). We explore its benefits, pitfalls, and how it can be a pivotal tool for small to large agencies to achieve client success.
The discussion includes tips on combining KGR and avalanche theory for a highly effective SEO strategy, and they also touch upon the impact of AI in the SEO industry and the importance of foundational SEO practices.
00:00 Introduction to the Ranking Revolution Podcast
00:26 Meet Kyle Roof: SEO Expert and Innovator
01:34 Deep Dive into the Keyword Golden Ratio (KGR)
04:47 Understanding Avalanche Theory and Its Application
07:44 Combining KGR with Avalanche Theory for SEO Success
15:19 Practical Tips for Agencies Using KGR
18:16 Future of KGR and SEO in the Age of AI
21:01 Conclusion and Final Thoughts
I interview Kyle Roof, an expert in SEO testing and co-founder of the SEO Estonia Conference. The discussion revolves around running effective SEO tests, common pitfalls, and best practices. Kyle provides valuable insights on how to set up and execute SEO tests, and reveals how he uses these strategies to inform his approach to on-page SEO with tools like Page Optimizer Pro (POP).
00:00 Introduction to the Ranking Revolution Podcast
01:01 Meet Kyle Roof: SEO Expert and Innovator
03:10 SEO Testing: Methods and Common Mistakes
05:54 Running Effective SEO Tests: Practical Examples
10:40 Advanced SEO Testing Techniques
18:57 The Importance of Scientific Method in SEO
29:48 Page Optimizer Pro: Features and Benefits
31:08 Conclusion and What's Next
I explore how to conduct meetings more efficiently. I provide practical tips for improving meetings, such as having a clear goal, an agenda, and a dedicated facilitator. I discuss the difference between standup meetings, status meetings, and issue meetings, emphasizing the importance of keeping these distinct to ensure productivity.
00:00 Introduction to the Podcast
00:14 The Inefficiency of Meetings
00:48 Personal Anecdotes on Meetings
02:40 Making Meetings More Effective
03:37 Tips for Running Efficient Meetings
06:56 Types of Meetings
08:35 The Importance of Separating Status and Issue Meetings
13:21 Final Thoughts on Meetings
16:43 Conclusion and Listener Engagement
I continue my interview with Alex Drew from ODYS Global, the conversation focuses on the significance and value of attending live, in-person events. It highlights networking benefits, building stronger relationships, and the personal and professional growth that comes from these interactions. Alex shares insights about the SEO community, the welcoming nature of such events, and the ROI that might not be immediately measurable in sales but is invaluable for forming lasting connections.
00:00 Introduction
00:32 The Value of Live In-Person Events
01:00 Networking and Building Relationships
01:43 The Friendly SEO Community
02:03 ODYS's First In-Person Event Experience
03:22 The ROI of Attending Events
05:26 Introverts at Events
05:50 Masterminds and Their Value
10:52 Adapting to Market Changes
16:21 Diversifying and Building a Real Brand
18:57 Conclusion and Final Thoughts
The podcast currently has 48 episodes available.
3,446 Listeners
191 Listeners
1,563 Listeners
376 Listeners
743 Listeners
698 Listeners
239 Listeners
1,215 Listeners
52 Listeners
27 Listeners
18 Listeners
117 Listeners
85 Listeners
350 Listeners
46 Listeners