#45 A Day in the LIfe of Running Ads During a Launch

I’m in the thick of a client’s biggest launch ever! Which is really exciting for me, and gives me an awesome opportunity to bring you along for a look at what it’s really like to run ads for a major launch! I’ll admit, running huge launches was a bit daunting and intimidating at first. But now I've developed frameworks, strategies and approaches that make it all a little more straightforward! It’s a bit more complicated than just putting your ads out into the world and seeing what happens! But, if you listen to this episode, and spend a little time in the right places, you’ll be well on your way to being able to do your own ads, no matter how big the launch, or the business behind it!   The first time I ever tackled a big launch. The success of your launch can be found in the preparation! Is the Pixel ready to go and firing as it should? Why “just getting them out there and seeing what happens” is not the best approach where ads are concerned. Choosing proper benchmarks for ad performance and staying on track! How to avoid costly mistakes.   “I do want to share behind the scenes of what I do on a daily basis in managing a really big launch” “How can I possibly ever run more than one launch at a time?” “The success is most definitely in the preparation” “When you’re in a launch situation, you only have a limited time to create an impact” “Use past data where you’ve got it”   Join the Facebook Community https://lizmelville.com/community   To connect with me and share your thoughts on the podcast: Leave a note in the comment section below. Message me on Facebook or Instagram  Facebook Group  To help out the show: Subscribe and leave an honest review on iTunes. I read each one personally and would love to give you a shout out on the show! I love your feedback!