Buzz, buzz, buzz. No, it’s not a bee, but it’s equally as distracting—it’s another digital notification that’s pulling you away from your other priorities. Dealing with digital distractions is a daily dedication, but one we all must definitely deal with.
What are digital distractions?
RingsBeepsBuzzesThe constant stream of notifications that break our concentrationWhat are some examples?
Slack pingsText messagesPhone callsStatus updatesSocial media notificationsApp badgesNews alertsAmber alertsWhy are these problematic?
- They break our focus and keep us in shallow work
People can’t really multi-task like we think we canIt keeps us pulled toward the urgent rather than the importantThey’re major time wastersWhen should we be wary of distractions?
During important work blocksBefore bedDuring meal timesWhen spending time with people who matterWhy does this matter in marketing?
- Because we’re competing for people’s attention with these distractions
Because often these distractions are also marketing messagesHow do we deal with digital distractions?
- Go on Focus mode (in a Mac)
Turn off certain notificationsSchedule time to check email and social accountsSet up timers for certain time-wasting appsLeave your phone in another roomTake regular tech-free breaks during the dayreMarkable, Kindle Scribe, clarity breaksKeep a “mind like water” so you can clear your head a bit more