It’s 2025! At the end of 2024, we recorded our reactions to an article predicting some of the biggest trends and ideas for the new year. Which of these will come true and which will flop? Only time will tell.

Original article from LinkedIn: 25 Big Ideas that will change our world in 2025

Here are the items from the list that we discussed in depth:

Which of these predictions do you agree with? What do you think is missing from the list?

Email us with feedback at [email protected].

In this episode of the Brighter Web Podcast, we talk to Laura Beth Daws about the critical role of communication in team building. They explore the challenges of hybrid work environments, the importance of self-awareness, and the need for psychological safety within teams. 

Laura emphasizes that effective communication is not just about conveying messages but about fostering connections and understanding individual roles within a team. She also highlights the significance of listening as a leadership skill and the value of external perspectives in improving team dynamics.

team building, communication, workplace dynamics, hybrid work, self-awareness, psychological safety, listening skills, leadership, consulting, corporate training

Diversity is an often discussed but just as frequently misunderstood topic—including in marketing. What does being inclusive in digital marketing mean, and why is it important? We invited a marketer with experience dealing with these questions to join us on the podcast. Let’s learn from Daniela Cintron how we can all be more diverse in our representation to reach wider audiences and connect with them more deeply and authentically.

YouTube is the second-largest search engine online and the largest video platform. Video is becoming an increasingly powerful way to reach people online; however, producing and sharing meaningful video content is a challenge. In this episode, we talk to video production professional Kendrich Disch about the basics of growing your following on YouTube.

• verticalriver.co - video production agency in Atlanta

Every small business owner understands that social media is meant to be part of your online presence. But which platforms should you be active on? How often should you post? What’s the goal with social media? Do you need to pay for ads? Liz Bachmann manages organic social media and more for small businesses and joins us on the podcast to answer these questions and more.

• Wildflower Social Media website

Over 40% of websites are built using WordPress—the popular open-sourced content management system. But do you need to be a web developer to build an effective website using WordPress. To break this down, we invited our friend and WordPress web creator, April Wier, to the podcast.

• WordPress CMS

Communicating clearly is a cornerstone of effective marketing. But how do you maintain a consistent message across various digital platforms? It begins with great marketing copywriting. To unpack this underappreciated art, we invited freelance copywriter Jessica Fralin on the podcast. 

• Jessica’s website

Despite what you might think, effective digital marketing isn’t free. It takes time and knowledge, and it can often require paid advertising to reach new audiences. The digital ad landscape can be overwhelming, so we invited our friend Mike Scott from Manticore Marketing to walk us through how any small business can get started with ads.

• Manticore Marketing’s website

Your company’s brand is built on how you’re perceived by the general public. Therefore, managing your reputation among consumers using public relations is a valuable practice in branding. Cindy Miller is a PR expert with years of experience and the CEO of Cindy Miller Communications. She spoke with Mickey about the value of public relations and how you can get started with PR at your small business.

• Cindy Miller Communications website

Even if it’s not in your job title or description, you’re likely somewhat familiar with project management. However, it’s not a responsibility everyone fully understands or embraces. This makes project management one of the most underrated and underappreciated parts of business and marketing. We invited GreenMellen’s project manager, Brooke Desmond, on to discuss how we can all improve our project management.

• Brooke Desmond on the GreenMellen website