Your company’s brand is built on how you’re perceived by the general public. Therefore, managing your reputation among consumers using public relations is a valuable practice in branding. Cindy Miller is a PR expert with years of experience and the CEO of Cindy Miller Communications. She spoke with Mickey about the value of public relations and how you can get started with PR at your small business.

• Cindy Miller Communications website

Even if it’s not in your job title or description, you’re likely somewhat familiar with project management. However, it’s not a responsibility everyone fully understands or embraces. This makes project management one of the most underrated and underappreciated parts of business and marketing. We invited GreenMellen’s project manager, Brooke Desmond, on to discuss how we can all improve our project management.

• Brooke Desmond on the GreenMellen website

What is it like to start and run a marketing agency? Our co-host Mickey Mellen invites his co-founder Ali Green to the show to discuss building GreenMellen together. This is a peek behind the curtain of how a digital marketing agency works and what it takes to operate smoothly.

• Ali Green on GreenMellen's Website 

Is SEO still relevant to marketers, especially with recent changes with technology? The short answer is yes, and we invited search expert Bobby Kircher to discuss why. Let’s make search optimization practical and achievable for small businesses like yours.

• Bobby’s website: https://bobbykircher.com/ 

Is your small business struggling with content marketing? In this episode, we invited on our friend Adam Walker to talk about repurposing content for different platforms. These simple tips will help you scale your marketing strategy to reach a wider audience and save time.

• Adam’s Website: https://adamjwalker.com/ 

After 60 episodes of the Brighter Web podcast, we're changing things up. Starting in 2024, we're bringing guests to the show and talk about digital marketing topics. We'll be back in a few months with some new, slightly different-sounding episodes.

There’s no shortage of digital metrics to measure, but conversions are perhaps the most important. These are the actions that actually help your business to grow. But how do you measure and improve your conversions online?

• Form fill

• Making adjustments to your website to get people to take a desired action

• Because these are the actions to help your business grow

• Pick a single call to action

• Count the number of conversions

• Yes! It matters how people view your brand before seeing your website.

The internet is about far more than just making money—but that’s certainly something you can do. Content creators have found plenty of ways to earn income from the digital stuff they make.

This list is far from comprehensive, but here are 10 big buckets of ways to make money from the content you create online.

1. Selling a service (like GreenMellen)
   1. Website development

Effecitve marketing requires an investment. For a business, this means creating and spending a marketing budget. But how much should you spend on marketing, and what return should you expect? There’s no one answer, so let’s examine the right approach.

• Figure out what you’ve spent to this point.

• There’s no one right answer.

• Marketing software/tech stack

• Measure the ROI for what you’re seeing in return.

Digital marketing is useless without personal connections and word-of-mouth referrals. But is networking played out or ripe for you to take advantage of? It all depends on your approach. 

• Get to know people in a more casual setting.

• Conferences

• Attend events where you know who the audience will be.

• Take a look at the cost and see if it fits into your budget.

• Are you comfortable with public speaking?

• We do quarterly micro-networking events.