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A Deep Dive into Programmatic - Part I (CTV, OTT)
- The basics of CTV and OTT (01:25)
- Real-world examples of CTV and OTT (03:12)
- How cost and placements help drive your video advertisement marketing plans (04:13)
- Gauging performance and KPI’s (06:30)
- Placement Strategy (08:14)
- Direct vs Trade Desk (9:30)
- What are the pros of CTV & OTT (10:30)
- Potential downsides to CTV & OTT (15:55)
- How does Traditional TV advertisement work within Programmatic (19:58)
- TL;DL - closing thoughts and the main takeaway (21:58)
New to Programmatic? Check out our primer episode
Email us at [email protected]
Follow us on Facebook
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- The basics of CTV and OTT (01:25)
- Real-world examples of CTV and OTT (03:12)
- How cost and placements help drive your video advertisement marketing plans (04:13)
- Gauging performance and KPI’s (06:30)
- Placement Strategy (08:14)
- Direct vs Trade Desk (9:30)
- What are the pros of CTV & OTT (10:30)
- Potential downsides to CTV & OTT (15:55)
- How does Traditional TV advertisement work within Programmatic (19:58)
- TL;DL - closing thoughts and the main takeaway (21:58)
New to Programmatic? Check out our primer episode
Email us at [email protected]
Follow us on Facebook