Getting Granular

By Granular

Welcome to Getting Granular; the podcast where digital marketing experts from the agency Granular talk about the latest trends, tried and true best practices, and share their unfiltered thoughts about... more

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FAQs about Getting Granular:

How many episodes does Getting Granular have?

The podcast currently has 47 episodes available.

Getting Granular episodes:

December 20, 2024PPC Origins - Kelsea Smart
Introduction (00:01): Host Chris Cesar welcomes listeners and introduces guest Kelsea Smart, a Paid Media Manager at Granular.
Meet Kelsea (00:23): Kelsea shares her background as a native Floridian, her love for boating, snorkeling, and cats, and a surprising personal story about surviving a sinking boat in the Florida Keys.
Journey to Paid Media (11:57): Kelsea explains her path from working in a full-service advertising agency to focusing solely on PPC at Granular. She shares her passion for digital media and the desire to deepen her expertise in paid media.
Paid Media Then vs. Now (17:32): A discussion about how AI and machine learning have reshaped the industry since Kelsea began her career, alongside the rise of immersive ad formats and short-form video content.
Why She Loves Paid Media (22:09): Kelsea emphasizes the satisfaction of driving measurable results for clients and the impact of her work on business growth.
Granular’s Culture (23:13): Kelsea reflects on the collaborative and innovative environment at Granular, highlighting the team’s focus on learning, independence, and pushing boundaries in digital marketing.
The Future of Paid Media (25:38): Chris and Kelsea dive into the potential of AI in advertising, the rise of immersive ad formats, and the challenges small businesses face in an increasingly competitive digital landscape.
Final Words of Wisdom (28:10): Kelsea advises listeners to trust their instincts, drawing from her personal experiences and professional journey.
Wrap-Up (29:14): Chris thanks Kelsea for braving the cold Wisconsin weather and wraps up the episode with a call to subscribe for more PPC tips and insights.
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30min
November 12, 2024PPC Origins - Sarah Christiaansen
Introduction (00:01): Host Chris Cesar introduces the podcast, welcoming listeners to this episode featuring Sarah Christiaansen.
Meet Sarah (00:23): Chris introduces Sarah, who shares a little about her life in Los Angeles, her love for hiking and her cats, and how she found her way to Granular.
From Design to Paid Media (02:21): Sarah discusses her early days in digital marketing, starting with freelance design work and eventually moving into paid media as she grew curious about how ads work.
PPC in Motion (05:08): Sarah shares insights on the shifting PPC landscape, including major changes she’s noticed, such as clients’ decreased interest in advertising on Twitter (now X).
Why She Loves Paid Media (07:50): For Sarah, a successful campaign that converts feels incredibly satisfying. She talks about the unique rewards of managing targeted campaigns that hit the mark.
Design Meets Data (09:15): Sarah explains how her background in design still comes into play, whether she's adjusting ad visuals or helping make reports more engaging.
Granular’s Team Culture (11:16): Sarah reflects on her experience working at Granular, highlighting the team’s supportive environment and the camaraderie among colleagues.
Managing Clients with Clarity (18:17): Sarah explains her “client-by-client” approach, balancing open communication with expertise to keep clients informed and campaigns successful.
AI in Paid Media: Opportunities and Caution (23:19): Sarah discusses her mixed feelings about AI in digital advertising. While helpful in creating copy, AI can sometimes limit advertisers’ control over targeting.
The Future of PPC (27:58): Chris and Sarah dive into the potential future of PPC, considering everything from automation to Google’s evolving role in the field.
Final Words of Wisdom (30:22): Sarah’s advice? Always double-check your settings, be kind to animals, and get a good night’s sleep.
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33min
November 06, 2024PPC Origins - Tim Reed
Introduction to Getting Granular (00:01): Overview of the podcast and introduction of the host, Chris Cesar, Senior Manager of Paid Media at Granular.
Meet Tim Reed (00:25): Chris introduces Tim, who provides background on his 5-6 years in the industry, emphasizing e-commerce and Amazon advertising.
Tim’s Path to Digital Marketing (01:16): Tim describes his journey from undecided college student to digital marketer, sharing his interest in the psychology behind PPC and client relationships.
PPC Landscape: Then and Now (03:41): Discussion on the early days of Tim’s career, with fewer platforms and simpler strategies, compared to today’s automation and expanded platforms like TikTok and Amazon.
Favorite Aspects of PPC (05:19): Tim highlights his enjoyment of data-driven strategies, learning from diverse client industries, and the dynamic nature of PPC.
Specializations and Role at Granular (10:00): Tim elaborates on his expertise in Amazon and Google Ads, his transition to Granular, and the growth opportunities the agency has provided.
Personal Approach to Client Management (20:39): Emphasis on understanding clients' individual needs, setting clear goals, and adapting communication styles to different personalities.
Future of PPC (36:39): Tim shares his outlook on AI and automation in PPC, considering both the opportunities and challenges they present for the industry.
Words of Wisdom (41:11): Tim’s closing advice to always keep learning, adapt to new technologies, and improve communication skills as a cornerstone of professional growth.
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44min
April 04, 2024PPC Origins - Jeannot Delugeau
Welcome to Getting Granular (00:01): Introduction to the podcast's focus on digital marketing trends, best practices, and PPC insights.
Host and Guest Introduction (00:25): Chris Caesar, Senior Manager of Paid Media at Granular, introduces guest Jeannot, a Manager of Paid Media.
Jeannot’s Background (00:37): Discussion on Jeannot’s roots, his move to North Carolina, and eventual return to Milwaukee to join Granular.
Entering PPC and Digital Marketing (02:15): Jeannot shares his entry into PPC, highlighting the transition from manual strategies to automation.
Specialization and Client Management at Granular (03:50): Focus on Jeannot’s role in managing client portfolios and his specialization in e-commerce PPC.
Career Journey and PPC Evolution (05:19): Jeannot recounts his career path and observations on the changing landscape of PPC.
Automation’s Impact on PPC (09:52): Discussion on the shift towards automation and machine learning in PPC, and transitioning from Universal Analytics to GA4.
Client Management Philosophy (19:13): Jeannot emphasizes the importance of being proactive, transparent, and adaptable with clients.
Predictions on the Future of PPC (26:02): Insights into the potential for increased automation and AI in PPC, alongside concerns over decreasing manager control.
Personal Growth and Hobbies (33:07): Jeannot talks about the value of continuous improvement and shares his interest in music as a personal growth area.
Closing Thoughts (35:29): Recap of the conversation, appreciation for Jeannot’s insights, and an invitation for listener engagement.
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37min
February 20, 2024PPC Origins - Lauren Roloff
Get to know Lauren in 139 seconds (00:24)
Lauren's journey from environmental monitors to automotive and industrial manufacturing sectors. (02:05 - 02:41)
Interest in PPC sparked during college through marketing programs. (02:41 - 03:49)
Evolution of PPC strategies from manual CPC to automation and data-driven approaches. (03:49 - 05:53)
Lauren's use of AI tools like ChatGPT and BERT for productivity and troubleshooting. (05:53 - 07:46)
Importance of organization, clear communication, and adaptability in PPC management. (07:46 - 12:09)
Lauren's expertise in B2B and e-commerce PPC strategies. (12:09 - 15:05)
Speculation on the impact of AI on PPC strategies and the digital marketing landscape. (15:05 - 18:53)
Balancing excitement and concerns about technological advancements in PPC. (18:53 - 23:53)
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26min
June 28, 2023The Ins & Outs of Meta Business Manager
What are we talking about today? (00:46)
What is Meta Business Manager? (02:05)
Why do you NEED Meta Business Manager (03:51)
How to check and see if you have Meta Business Manager setup (07:35)
HORROR Story #1 of not having a Business Manager setup (10:16)
What to do if your page is owned by someone may not know or you can not contact (14:14)
Chris's shameless plug for LinkedIn Business Manager (16:00)
HORROR Story #2 of not having a Business Manager setup (16:20)
HORROR Story #3 of not having a Business Manager setup (18:10)
Final thoughts on Meta Business Manager (19:11)
Video Referenced: How to move your personal ad account into Meta (Facebook) Business Manager
Email us at [email protected]
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24min
January 11, 2023Ad blocking within Instagram. Is it a good idea?
How this thought experiment came to be (01:24)
The thought experiment setup (07:23)
TL:DL - setup summary (11:00)
Learnings from the setup (11:25)
Ads are being served (15:00)
Week 1 - feels oh so right (17:57)
Week 2 - it starts to get spicy (20:12)
Week 3 - the wheels are now off the bus (26:40)
Wrapping up the takeaways (31:50)
Email us at [email protected]
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41min
December 28, 2022PPC Origins - Megan Klein
Get to know Megan in 107 seconds (1:53)
Poli Sci? Nah. PPC? Yes, please. (3:40)
The selling points of making PPC a career (4:44)
Where PPC was when Megan got her start (6:50)
What brought Megan to Granular (8:17)
The Granular difference and culture (10:11)
Megan’s method to client relationships (13:00)
To the future! Where Megan thinks PPC is going (15:40)
Bonus: a quick philosophy lesson (18:40)
Email us at [email protected]
Follow us on Facebook and Instagram
...more
22min
August 02, 2022A Deep Dive into Programmatic - Part V Audio Advertising)
What makes up Programmatic audio (01:37)
How is it different than a traditional radio buy (02:21)
Podcasts - a special snowflake (03:22)
Examples within the world we live (04:47)
Positives of advertising on a podcast (06:01)
Downsides to advertising on a podcast (09:06)
A peak inside podcast targeting and purchase options (10:12)
Positives of Programmatic audio (14:41)
Why you may not want to use Programmatic audio (22:04)
Final thoughts! (25:23)

New to Programmatic? Check out our primer episode
Email us at [email protected]
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28min
July 19, 2022A Deep Dive into Programmatic - Part IV (geofencing vs. geoframing vs. geotargeting)
Geofencing vs. geoframing vs. geotargeting
What is geofencing? (01:28)
What is geoframing? (03:11)
What is geotargeting (display)? (04:17)
Real-world examples (04:46)
The Pros of each tactic (09:01)
The challenges of each tactic (11:43)
Episode wrap-up (14:55)
New to Programmatic? Check out our primer episode
Email us at [email protected]
Follow us on Facebook
...more
17min

FAQs about Getting Granular:

How many episodes does Getting Granular have?

The podcast currently has 47 episodes available.