Getting Granular

In episode 43 of the "Getting Granular" podcast, Chris welcomes Jeannot Delugeau, a manager of Paid Search at Granular, to explore his entry and evolution within the PPC industry. Jeannot highlights the importance of engaging with diverse client businesses and the need for clear communication. He anticipates further automation in PPC and is optimistic about AI's role in creative content. Despite platform-driven challenges, Jeannot champions continuous personal and professional growth, illustrating the balance between technology and the human touch in marketing.

In episode 42 of the "Getting Granular" podcast, Chris welcomes Lauren Roloff, a manager of Paid Media at Granular, to discuss her background, journey in the industry, and thoughts on the future of PPC (Pay-Per-Click) advertising. Lauren shares insights into her career trajectory, starting from her college days at UW-Whitewater to her experiences in different industries before joining Granular.

In the latest installment of Getting Granular, the podcast where digital marketing experts talk about the latest trends, tried and true best practices, and share their unfiltered thoughts about the digital marketing industry, Chris and Emily check in with Meta (Facebook and Instagram) to explore their Business Management tool. They will cover the importance of owning your business's page (horror stories included), how to check to see who owns your page, and how to set up your business manager.

All of us have wondered at one time or another "Why am I getting served this ad?" while scrolling through various social media channels, but few of us actually take action to remove said ads. So at Granular, we asked ourselves the extreme question, "What would happen if we block ALL the ads?" Well, our very own Mark Lee used Instagram to find out.

Coming to us all the way from fun, sunny, warm Florida our not-so-new employee, Megan Klein, FINALLY joins Chris in the podcast booth to talk about her path, PPC and just shoot the (sea) breeze.

At first glance, Programmatic advertising may seem as complicated as trying to solve a Rubik's Cube, understanding quantum mechanics, or even how Google works. But don’t fear, Granular is here!

We are departing on a five-part series of deep dives into the inner workings and magic of Programmatic. For Part V, Chris and Anna wrap up the series by touching on all things audio-related. Yes, it’s a podcast about podcast advertising + more!

At first glance, Programmatic advertising may seem as complicated as trying to solve a Rubik's Cube, understanding quantum mechanics, or even how Google works. But don’t fear, Granular is here!

We are departing on a five-part series of deep dives into the inner workings and magic of Programmatic. During Part IV, Chris and Anna grab their road maps to discuss what exactly the differences are between geotargeting, geofencing, geoframing.

At first glance, Programmatic advertising may seem as complicated as trying to solve a Rubik's Cube, understanding quantum mechanics, or even how Google works. But don’t fear, Granular is here!

We are departing on a five-part series of deep dives into the inner workings and magic of Programmatic. During Part III we venture outside and take a closer look at Out-Of-Home (OOH) advertisement in the Programmatic space.

At first glance, Programmatic advertising may seem as complicated as trying to solve a Rubik's Cube, understanding quantum mechanics, or even how Google works. But don’t fear, Granular is here!

We are departing on a five-part series of deep dives into the inner workings and magic of Programmatic. During Part II, Anna and Chris closely examine Key Performance Indicators (KPIs) and discuss the specifics of how they differ based on the channel.

At first glance, Programmatic advertising may seem as complicated as trying to solve a Rubik's Cube, understanding quantum mechanics, or even how Google works. But don’t fear, Granular is here!

We are departing on a five-part series of deep dives into the inner workings and magic of Programmatic. This week is our maiden voyage, Part I, as Chris and Anna take a closer look at all things CTV & OTT.