Getting Granular

By Granular

Welcome to Getting Granular; the podcast where digital marketing experts from the agency Granular talk about the latest trends, tried and true best practices, and share their unfiltered thoughts about... more

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FAQs about Getting Granular:

How many episodes does Getting Granular have?

The podcast currently has 48 episodes available.

Getting Granular episodes:

September 23, 2021Programmatic Digital Strategy
What is programmatic advertising (1:30)
What is OTT & CTV and what are the differences (2:05)
Geofencing and iOS updates (4:09)
Who should use programmatic (6:10)
Examples of how to target effectively (7:49)
3rd party data providers (12:22)
How to use data to meet goals (15:14)
...more
21min
June 07, 2021PPC Origins - Jordon Meyer
How Jordon started Granular (1:11)
Why he got interested in PPC (12:58)
What the landscape was when he started (17:28)
Thoughts on automation (20:05)
Changes to the landscape since he started (22:22)
Prediction on future changes in PPC (25:51)
Is the end of the keyword near? (30:34)
His personal approach to account management (35:05)
Success with new platforms and rolling them out to clients (38:20)
Inspiration for the culture at Granular (42:56)
...more
55min
May 14, 2021Google Match Type Updates
Phasing out broad match modified (BMM) keywords (1:17)
Google’s example of how things will change(2:24)
The origination of BMM (4:12)
Why they are phasing it out (8:21)
What it means for advertisers (9:49)
What you should do about it (12:35)
Is Google being evil? (15:35)
...more
22min
April 14, 2021Leadership Series: Hooga / Forever Lazy, Dave Hibler
Why Dave started Forever Lazy (2:15)
How Fergie got a hold of a Forever Lazy Onesie (8:25)
The progress of his businesses over the last 11+ years (10:37)
Hooga's background and how it was founded (16:55)
What led Dave to seek an agency partner (21:14)
Why he chose Granular (26:06)
The key to successful client relationships and partnerships (29:25)
His philosophy going into 2021/2022 (35:05)
COVID-19 impact on his businesses and outlook on 2021 and beyond (42:00)
Dave’s advice to the inspiring entrepreneur (47:38)
...more
50min
March 24, 2021PPC Origins - Dee Medrano
Why Dee moved from Hawaii to Wisconsin (:50)
How she got started in paid search (4:00)
What keeps her interested in the industry (6:05)
What she loves about digital and some pain points (7:15)
What was the PPC landscape when she started (8:58)
What she sees changing in the near future (11:45)
Personal approach to client management (13:35)
Dee’s specializations (19:20)
What she likes about Granular (24:10)
...more
30min
February 19, 2021Use Facebook Chatbots to Drive Leads
What is a chatbot (3:00)
How to set it up (4:10)
Pros and cons of chatbot for lead gen campaigns (7:26)
How to manage the leads from a chatbot (9:12)
Challenges with implementation (14:33)
Creative chatbots in action (21:40)
...more
27min
February 04, 2021How To: Facebook + iOS14 Update
Overview of new policies (1:37)
What is going to change (5:13)
What you need to do now to prepare (9:56)
What could this mean for the future for ads on Apple Apps (14:36)
Will it hurt small businesses (16:46)
References
Full Page Facebook Ad Against Apple
Wired’s Nice Try, Facebook. iOS Changes Aren’t Bad for Small Businesses
Blog: How to Prepare Your Facebook Campaigns for Apple's iOS14 Update
...more
20min
January 22, 2021PPC Origins - Emily Martin
Emily’s role at Granular (:54)
How the show Friends shaped her career path (5:04)
What the PPC landscape was when she started (8:06)
What has changed since she started in the field (12:20)
Attempt to predict the future of paid search (13:08)
Discuss her approach to client strategy and communication (15:59)
Importance of data-driven decisions (19:54)
Her specialization in social media (22:22)
What brought her to Granular (24:57)
What she likes most about working here (26:56)
...more
33min
December 22, 2020The Importance of Web Tracking and Tag Management
Why is tagging and analytics so important? (2:24)
What you are missing if you are not tagging and tracking (4:44)
How and when to optimize based on the data (8:29)
How it can affect your bottom line (11:52)
Three reasons businesses are not using tracking (21:46)
How to educate yourself on GTM & GA (24:15)
Actionable items that businesses can and should be tracking (38:27)
Ways to set up Google Analytics (46:04)
Importance of learning to use the data once implemented (50:52)
Recap main takeaways (53:51)
Helpful GTM/GA Resources:
Google Analytics Academy
Measure School
ConversionXL
AnalyticsMania
Simo Ahava
Loves Data
...more
58min
October 20, 2020Call Tracking with Chris & Jeremy
Specific types of call tracking (1:40)
Main benefits to using call tracking (3:38)
How it works and how to set it up (4:40)
Options for free call recording (7:12)
Advanced use of call tracking (9:09)
Discuss CallRail as a great platform (10:00)
Touch on other services for tracking calls (16:06)
...more
19min

FAQs about Getting Granular:

How many episodes does Getting Granular have?

The podcast currently has 48 episodes available.