Getting Granular

• Introduction to Getting Granular (00:01): Overview of the podcast and introduction of the host, Chris Cesar, Senior Manager of Paid Media at Granular.
• Meet Tim Reed (00:25): Chris introduces Tim, who provides background on his 5-6 years in the industry, emphasizing e-commerce and Amazon advertising.
• Tim’s Path to Digital Marketing (01:16): Tim describes his journey from undecided college student to digital marketer, sharing his interest in the psychology behind PPC and client relationships.
• PPC Landscape: Then and Now (03:41): Discussion on the early days of Tim’s career, with fewer platforms and simpler strategies, compared to today’s automation and expanded platforms like TikTok and Amazon.
• Favorite Aspects of PPC (05:19): Tim highlights his enjoyment of data-driven strategies, learning from diverse client industries, and the dynamic nature of PPC.
• Specializations and Role at Granular (10:00): Tim elaborates on his expertise in Amazon and Google Ads, his transition to Granular, and the growth opportunities the agency has provided.
• Personal Approach to Client Management (20:39): Emphasis on understanding clients' individual needs, setting clear goals, and adapting communication styles to different personalities.
• Future of PPC (36:39): Tim shares his outlook on AI and automation in PPC, considering both the opportunities and challenges they present for the industry.
• Words of Wisdom (41:11): Tim’s closing advice to always keep learning, adapt to new technologies, and improve communication skills as a cornerstone of professional growth.

• Welcome to Getting Granular (00:01): Introduction to the podcast's focus on digital marketing trends, best practices, and PPC insights.
• Host and Guest Introduction (00:25): Chris Caesar, Senior Manager of Paid Media at Granular, introduces guest Jeannot, a Manager of Paid Media.
• Jeannot’s Background (00:37): Discussion on Jeannot’s roots, his move to North Carolina, and eventual return to Milwaukee to join Granular.
• Entering PPC and Digital Marketing (02:15): Jeannot shares his entry into PPC, highlighting the transition from manual strategies to automation.
• Specialization and Client Management at Granular (03:50): Focus on Jeannot’s role in managing client portfolios and his specialization in e-commerce PPC.
• Career Journey and PPC Evolution (05:19): Jeannot recounts his career path and observations on the changing landscape of PPC.
• Automation’s Impact on PPC (09:52): Discussion on the shift towards automation and machine learning in PPC, and transitioning from Universal Analytics to GA4.
• Client Management Philosophy (19:13): Jeannot emphasizes the importance of being proactive, transparent, and adaptable with clients.
• Predictions on the Future of PPC (26:02): Insights into the potential for increased automation and AI in PPC, alongside concerns over decreasing manager control.
• Personal Growth and Hobbies (33:07): Jeannot talks about the value of continuous improvement and shares his interest in music as a personal growth area.
• Closing Thoughts (35:29): Recap of the conversation, appreciation for Jeannot’s insights, and an invitation for listener engagement.

• Get to know Lauren in 139 seconds (00:24)
• Lauren's journey from environmental monitors to automotive and industrial manufacturing sectors. (02:05 - 02:41)
• Interest in PPC sparked during college through marketing programs. (02:41 - 03:49)
• Evolution of PPC strategies from manual CPC to automation and data-driven approaches. (03:49 - 05:53)
• Lauren's use of AI tools like ChatGPT and BERT for productivity and troubleshooting. (05:53 - 07:46)
• Importance of organization, clear communication, and adaptability in PPC management. (07:46 - 12:09)
• Lauren's expertise in B2B and e-commerce PPC strategies. (12:09 - 15:05)
• Speculation on the impact of AI on PPC strategies and the digital marketing landscape. (15:05 - 18:53)
• Balancing excitement and concerns about technological advancements in PPC. (18:53 - 23:53)

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• What are we talking about today? (00:46)
• What is Meta Business Manager? (02:05)
• Why do you NEED Meta Business Manager (03:51)
• How to check and see if you have Meta Business Manager setup (07:35)
• HORROR Story #1 of not having a Business Manager setup (10:16)
• What to do if your page is owned by someone may not know or you can not contact (14:14)
• Chris's shameless plug for LinkedIn Business Manager (16:00)
• HORROR Story #2 of not having a Business Manager setup (16:20)
• HORROR Story #3 of not having a Business Manager setup (18:10)
• Final thoughts on Meta Business Manager (19:11)

Video Referenced: How to move your personal ad account into Meta (Facebook) Business Manager

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• How this thought experiment came to be (01:24)
• The thought experiment setup (07:23)
• TL:DL - setup summary (11:00)
• Learnings from the setup (11:25)
• Ads are being served (15:00)
• Week 1 - feels oh so right (17:57)
• Week 2 - it starts to get spicy (20:12)
• Week 3  - the wheels are now off the bus (26:40)
• Wrapping up the takeaways (31:50)

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• Get to know Megan in 107 seconds (1:53)
• Poli Sci? Nah. PPC? Yes, please. (3:40)
• The selling points of making PPC a career (4:44)
• Where PPC was when Megan got her start (6:50)
• What brought Megan to Granular (8:17)
• The Granular difference and culture (10:11)
• Megan’s method to client relationships (13:00)
• To the future! Where Megan thinks PPC is going (15:40)
• Bonus: a quick philosophy lesson (18:40)

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• What makes up Programmatic audio  (01:37)
• How is it different than a traditional radio buy (02:21)
• Podcasts - a special snowflake (03:22)
• Examples within the world we live (04:47)
• Positives of advertising on a podcast (06:01)
• Downsides to advertising on a podcast (09:06)
  • A peak inside podcast targeting and purchase options (10:12)
• Positives of Programmatic audio (14:41)
• Why you may not want to use Programmatic audio (22:04)
• Final thoughts! (25:23)

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• Geofencing vs. geoframing vs. geotargeting
  • What is geofencing? (01:28)
  • What is geoframing? (03:11)
  • What is geotargeting (display)? (04:17)
• Real-world examples (04:46)
• The Pros of each tactic (09:01)
• The challenges of each tactic (11:43)
• Episode wrap-up (14:55)

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• What is Programmatic OOH? (00:50)
• Is OOH suited for certain industries? And examples of where to best utilize OOH  (02:49)
• In’s and out of the alternative OOH channels (04:32)
  • The less common channels (05:15)
• The benefits of leveraging Programmatic OOH Advertisement (06:18)
• Potential downsides of OOH Advertising (10:07)
• The final takeaway (12:56)

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• A high-level look at what is a KPI (01:17)
• The KPIs of OTT & CTV (03:39)
• The main KPIs of audio (09:41)
• The main KPIs of display & native (12:36)
• The main takeaway (13:54)

New to Programmatic? Check out our primer episode

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