Getting Granular

By Granular

Welcome to Getting Granular; the podcast where digital marketing experts from the agency Granular talk about the latest trends, tried and true best practices, and share their unfiltered thoughts about... more

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FAQs about Getting Granular:

How many episodes does Getting Granular have?

The podcast currently has 53 episodes available.

Getting Granular episodes:

April 26, 2022What you need to know about Landing Pages
The ABCs of landing pages (00:43)
Examples of where having a landing page strategy would be a great idea (01:21)
The benefits of building a landing page for you and the user (06:12)
Higher quality score
Drive focus to specific information
Flexibility to optimize & test the page(s)
Finding the perfect balance when creating lead form fill (13:40)
Rounding out the pro’s of having a custom landing page strategy (17:29)
The flip-side of the coin: What may be some of the downsides to a custom landing page strategy (21:10)
The final take with MacKenzie (25:04)
...more
28min
April 12, 2022PPC Origins - Aislinn Poe
How Aislinn went from the ballet barre to becoming a PPC expert (02:39)
So why did PPC catch Aislinn’s eye as a career path (05:47)
Flashback! What the PPC landscape was like when Aislinn started her career, what’s changed over the last few years (07:51)
Aislinn’s specialties, and the skills that help her succeed (12:50)
Tik Tok! (18:30)
Aislinn touches on her approach to client relationships and strategy (19:10)
Circling back to the start, what brought Aislinn to Granular (22:13)
The dog that offended Chris. And yes, she is a cutie. (25:40)
What Aislinn thinks THE FUTURE holds for PPC (26:15)
Closing thoughts (30:19)
...more
33min
March 22, 2022Facebook Marketing for the B2B Client
The big question - is your business a good fit for advertising on Facebook? (03:00)
Prospective on the B2B marketing funnel (06:04)
Don’t forget the creative (08:49)
What does using Facebook correctly look like? (10:44)
Audience retargeting (12:44)
Lookalike audiences (15:20)
Website visitors retargeting (17:00)
The LinkedIn hack (18:11)
Interest-based targeting (20:30)
The Pros & Cons (22:34)
...more
28min
February 21, 2022PPC Origins - Mark Lee
How Mark got started on his PPC path (02:19)
HubSpot's utilization within the paid search world (06:21)
Hear how a one-off work opportunity becomes a legitimate career path (10:55)
Mark touches on his quarantine hobby, makes a plug for his Instagram, and draws a connection between paid search and those hobbies (13:13)
Chris is that guy (17:30)
What the PPC landscape was like when Mark started (17:59)
Marks take on the evolution of paid media and privacy changes happening (20:58)
Chris & Mark talk about the principle of tracking (22:58)
Mark’s specialties (25:00)
Mark touches on his personal approach to client relationships and strategy (29:41)
How Mark went from flying solo at networking events to working at Granular and what he likes about working here (32:09)
What the future of PPC looks like through Mark’s eyes (44:05)
...more
50min
January 12, 2022PPC Origins - Meagan Guse
How Meagan got started in the industry (1:27)
Why she is interested in paid search (2:57)
What the PPC landscape was like when she started (4:00)
Her take on the future of PPC(6:57)
Her personal approach to client relationships and strategy (9:36)
Meagan’s specialties (14:00)
What brought her to Granular and what she likes about working here (17:50)
...more
21min
September 23, 2021Programmatic Digital Strategy
What is programmatic advertising (1:30)
What is OTT & CTV and what are the differences (2:05)
Geofencing and iOS updates (4:09)
Who should use programmatic (6:10)
Examples of how to target effectively (7:49)
3rd party data providers (12:22)
How to use data to meet goals (15:14)
...more
21min
June 07, 2021PPC Origins - Jordon Meyer
How Jordon started Granular (1:11)
Why he got interested in PPC (12:58)
What the landscape was when he started (17:28)
Thoughts on automation (20:05)
Changes to the landscape since he started (22:22)
Prediction on future changes in PPC (25:51)
Is the end of the keyword near? (30:34)
His personal approach to account management (35:05)
Success with new platforms and rolling them out to clients (38:20)
Inspiration for the culture at Granular (42:56)
...more
55min
May 14, 2021Google Match Type Updates
Phasing out broad match modified (BMM) keywords (1:17)
Google’s example of how things will change(2:24)
The origination of BMM (4:12)
Why they are phasing it out (8:21)
What it means for advertisers (9:49)
What you should do about it (12:35)
Is Google being evil? (15:35)
...more
22min
April 14, 2021Leadership Series: Hooga / Forever Lazy, Dave Hibler
Why Dave started Forever Lazy (2:15)
How Fergie got a hold of a Forever Lazy Onesie (8:25)
The progress of his businesses over the last 11+ years (10:37)
Hooga's background and how it was founded (16:55)
What led Dave to seek an agency partner (21:14)
Why he chose Granular (26:06)
The key to successful client relationships and partnerships (29:25)
His philosophy going into 2021/2022 (35:05)
COVID-19 impact on his businesses and outlook on 2021 and beyond (42:00)
Dave’s advice to the inspiring entrepreneur (47:38)
...more
50min
March 24, 2021PPC Origins - Dee Medrano
Why Dee moved from Hawaii to Wisconsin (:50)
How she got started in paid search (4:00)
What keeps her interested in the industry (6:05)
What she loves about digital and some pain points (7:15)
What was the PPC landscape when she started (8:58)
What she sees changing in the near future (11:45)
Personal approach to client management (13:35)
Dee’s specializations (19:20)
What she likes about Granular (24:10)
...more
30min

FAQs about Getting Granular:

How many episodes does Getting Granular have?

The podcast currently has 53 episodes available.