• The big question - is your business a good fit for advertising on Facebook? (03:00)
• Prospective on the B2B marketing funnel (06:04)
• Don’t forget the creative (08:49)
• What does using Facebook correctly look like? (10:44)
  • Audience retargeting (12:44)
  • Lookalike audiences (15:20)
  • Website visitors retargeting (17:00)
  • The LinkedIn hack (18:11)
  • Interest-based targeting (20:30)
• The Pros & Cons (22:34)

• How Mark got started on his PPC path (02:19)
• HubSpot's utilization within the paid search world (06:21)
• Hear how a one-off work opportunity becomes a legitimate career path (10:55)
• Mark touches on his quarantine hobby, makes a plug for his Instagram, and draws a connection between paid search and those hobbies (13:13)
• Chris is that guy (17:30)
• What the PPC landscape was like when Mark started (17:59)
• Marks take on the evolution of paid media and privacy changes happening (20:58)
• Chris & Mark talk about the principle of tracking (22:58)
• Mark’s specialties (25:00)
• Mark touches on his personal approach to client relationships and strategy (29:41)
• How Mark went from flying solo at networking events to working at Granular and what he likes about working here (32:09)
• What the future of PPC looks like through Mark’s eyes (44:05)

• How Meagan got started in the industry (1:27)
• Why she is interested in paid search (2:57)
• What the PPC landscape was like when she started (4:00)
• Her take on the future of PPC(6:57)
• Her personal approach to client relationships and strategy (9:36)
• Meagan’s specialties (14:00)
• What brought her to Granular and what she likes about working here (17:50)

• What is programmatic advertising (1:30)
• What is OTT & CTV and what are the differences (2:05)
• Geofencing and iOS updates (4:09)
• Who should use programmatic (6:10)
• Examples of how to target effectively (7:49)
• 3rd party data providers (12:22)
• How to use data to meet goals (15:14)

• How Jordon started Granular (1:11)
• Why he got interested in PPC (12:58)
• What the landscape was when he started (17:28)
• Thoughts on automation (20:05)
• Changes to the landscape since he started (22:22)
• Prediction on future changes in PPC (25:51)
• Is the end of the keyword near? (30:34)
• His personal approach to account management (35:05)
• Success with new platforms and rolling them out to clients (38:20)
• Inspiration for the culture at Granular  (42:56)

• Phasing out broad match modified (BMM) keywords (1:17)
• Google’s example of how things will change(2:24)
• The origination of BMM (4:12)
• Why they are phasing it out (8:21)
• What it means for advertisers (9:49)
• What you should do about it (12:35)
• Is Google being evil? (15:35)

• Why Dave started Forever Lazy (2:15)
• How Fergie got a hold of a Forever Lazy Onesie (8:25)
• The progress of his businesses over the last 11+ years (10:37)
• Hooga's background and how it was founded (16:55)
• What led Dave to seek an agency partner (21:14)
• Why he chose Granular (26:06)
• The key to successful client relationships and partnerships (29:25)
• His philosophy going into 2021/2022 (35:05)
• COVID-19 impact on his businesses and outlook on 2021 and beyond (42:00)
• Dave’s advice to the inspiring entrepreneur (47:38)

• Why Dee moved from Hawaii to Wisconsin (:50)
• How she got started in paid search (4:00)
• What keeps her interested in the industry (6:05)
• What she loves about digital and some pain points (7:15)
• What was the PPC landscape when she started (8:58)
• What she sees changing in the near future (11:45)
• Personal approach to client management (13:35)
• Dee’s specializations (19:20)
• What she likes about Granular (24:10)

• What is a chatbot (3:00)
• How to set it up (4:10)
• Pros and cons of chatbot for lead gen campaigns (7:26)
• How to manage the leads from a chatbot (9:12)
• Challenges with implementation (14:33)
• Creative chatbots in action (21:40)

• Overview of new policies (1:37)
• What is going to change (5:13)
• What you need to do now to prepare (9:56)
• What could this mean for the future for ads on Apple Apps (14:36)
• Will it hurt small businesses (16:46)

References

Full Page Facebook Ad Against Apple
Wired’s Nice Try, Facebook. iOS Changes Aren’t Bad for Small Businesses
Blog: How to Prepare Your Facebook Campaigns for Apple's iOS14 Update