<ul><li>How Jordon started Granular (1:11)</li><li>Why he got interested in PPC (12:58)</li><li>What the landscape was when he started (17:28)</li><li>Thoughts on automation (20:05)</li><li>Changes to the landscape since he started (22:22)</li><li>Prediction on future changes in PPC (25:51)</li><li>Is the end of the keyword near? (30:34)</li><li>His personal approach to account management (35:05)</li><li>Success with new platforms and rolling them out to clients (38:20)</li><li>Inspiration for the culture at Granular  (42:56)</li></ul>

How Jordon started Granular (1:11)Why he got interested in PPC (12:58)What the landscape was when he started (17:28)Thoughts on automation (20:05)Changes to the landscape since he started (22:22)Prediction on future changes in PPC (25:51)Is the end of the keyword near? (30:34)His personal approach to account management (35:05)Success with new platforms and rolling them out to clients (38:20)Inspiration for the culture at Granular (42:56)

<ul><li>How Jordon started Granular (1:11)</li><li>Why he got interested in PPC (12:58)</li><li>What the landscape was when he started (17:28)</li><li>Thoughts on automation (20:05)</li><li>Changes to the landscape since he started (22:22)</li><li>Prediction on future changes in PPC (25:51)</li><li>Is the end of the keyword near? (30:34)</li><li>His personal approach to account management (35:05)</li><li>Success with new platforms and rolling them out to clients (38:20)</li><li>Inspiration for the culture at Granular&nbsp; (42:56)</li></ul>

PPC Origins - Jordon Meyer

Welcome to Getting Granular; the podcast where digital marketing experts from the agency Granular talk about the latest trends, tried and true best practices, and share their unfiltered thoughts about the industry. Based in Milwaukee, and laser-focused on PPC.

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PPC Origins - Jordon Meyer

PPC Origins - Jordon Meyer