Getting Granular

What you need to know about Landing Pages


Listen Later

  • The ABCs of landing pages (00:43)
  • Examples of where having a landing page strategy would be a great idea (01:21)
  • The benefits of building a landing page for you and the user (06:12)
    • Higher quality score
    • Drive focus to specific information 
    • Flexibility to optimize & test the page(s)
  • Finding the perfect balance when creating lead form fill (13:40)
  • Rounding out the pro’s of having a custom landing page strategy (17:29)
  • The flip-side of the coin: What may be some of the downsides to a custom landing page strategy (21:10)
  • The final take with MacKenzie (25:04)

 

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Getting GranularBy Granular

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4.1

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