<ul><li>Phasing out broad match modified (BMM) keywords (1:17)</li><li>Google’s example of how things will change(2:24)</li><li>The origination of BMM (4:12)</li><li>Why they are phasing it out (8:21)</li><li>What it means for advertisers (9:49)</li><li>What you should do about it (12:35)</li><li>Is Google being evil? (15:35)</li></ul>

Phasing out broad match modified (BMM) keywords (1:17)Google’s example of how things will change(2:24)The origination of BMM (4:12)Why they are phasing it out (8:21)What it means for advertisers (9:49)What you should do about it (12:35)Is Google being evil? (15:35)

Google Match Type Updates

Welcome to Getting Granular; the podcast where digital marketing experts from the agency Granular talk about the latest trends, tried and true best practices, and share their unfiltered thoughts about the industry. Based in Milwaukee, and laser-focused on PPC.

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Google Match Type Updates

Google Match Type Updates