November delivered fewer updates, but several major AI and retail-media changes worth planning around. In this episode, Jeremy and Emily unpack new Google AI creative capabilities, Amazon’s unified ad platform and creative agents, ChatGPT’s new shopping assistant, and Google’s expansion of PMax into Waze placements.

Top takeaways

Google Gemini 3 + Nano Banana Pro

• High-fidelity image generation now produces accurate text, consistent characters, and branded-quality visuals.
• Direct exports to Sheets/Slides strengthen workflow automation for marketers.
• A meaningful creative leap that positions Gemini as a real competitor to ChatGPT for production use.

Amazon Unifies Ads + DSP + Adds AI Creative Tools

• Sponsored Ads and DSP now live in a single campaign manager, lowering barriers to programmatic buying.
• New Ads Agent and Creative Agent generate product and lifestyle imagery, though quality still varies.
• Expect more AI-generated assets across Amazon; realism and accuracy will be key brand differentiators.

ChatGPT Shopping Research Assistant

• New agentic shopping flow asks clarifying questions and compares real-time product specs and pricing.
• Signals how ChatGPT may integrate ads in early 2026.
• Strong reminder to maintain complete, accurate product data and imagery.

Performance Max Extends to Waze

• Store-focused PMax campaigns can now serve in Waze for high-intent navigational and “near me” searches.
• Strong win for brick-and-mortar advertisers capturing real-time local demand.

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Visit The Click Brief blog for more in-depth analysis and updates from November.