<ul><li>What is Programmatic OOH? (00:50)</li><li>Is OOH suited for certain industries? And examples of where to best utilize OOH  (02:49)</li><li>In’s and out of the alternative OOH channels (04:32)<ul><li>The less common channels (05:15)</li></ul></li><li>The benefits of leveraging Programmatic OOH Advertisement (06:18)</li><li>Potential downsides of OOH Advertising (10:07)</li><li>The final takeaway (12:56)</li></ul>New to Programmatic? Check out our <a href="https://granularmarketing.com/podcast/programmatic-digital-strategy/">primer episode</a>Email us at <a href="mailto:info@GranularMarketing.com">info@GranularMarketing.com</a>Follow us on <a href="https://www.facebook.com/granularmarketing">Facebook</a>

What is Programmatic OOH? (00:50)Is OOH suited for certain industries? And examples of where to best utilize OOH (02:49)In’s and out of the alternative OOH channels (04:32)The less common channels (05:15)The benefits of leveraging Programmatic OOH Advertisement (06:18)Potential downsides of OOH Advertising (10:07)The final takeaway (12:56)New to Programmatic? Check out our primer episode Email us at info@GranularMarketing.com Follow us on Facebook

<ul><li>What is Programmatic OOH? (00:50)</li><li>Is OOH suited for certain industries? And examples of where to best utilize OOH&nbsp; (02:49)</li><li>In’s and out of the alternative OOH channels (04:32)<ul><li>The less common channels (05:15)</li></ul></li><li>The benefits of leveraging Programmatic OOH Advertisement (06:18)</li><li>Potential downsides of OOH Advertising (10:07)</li><li>The final takeaway (12:56)</li></ul>New to Programmatic? Check out our <a href="https://granularmarketing.com/podcast/programmatic-digital-strategy/" rel="noopener noreferrer">primer episode</a>Email us at <a href="mailto:info@GranularMarketing.com" rel="noopener noreferrer">info@GranularMarketing.com</a>Follow us on <a href="https://www.facebook.com/granularmarketing" rel="noopener noreferrer">Facebook</a>

A Deep Dive into Programmatic - Part III (OOH)

Welcome to Getting Granular; the podcast where digital marketing experts from the agency Granular talk about the latest trends, tried and true best practices, and share their unfiltered thoughts about the industry. Based in Milwaukee, and laser-focused on PPC.

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A Deep Dive into Programmatic - Part III (OOH)

A Deep Dive into Programmatic - Part III (OOH)