If you’re in marketing, you’ve probably heard it before: video is an essential part of the marketing mix.

Video has proven to help increase conversions and build your brand awareness, and is a no-brainer for anyone wanting to connect with prospects and customers. 

But video is also hard. Video requires having a reasonable budget. It requires a well thought out strategy. It requires knowing what you want and need. 

Today I have the pleasure of chatting with Gabriel Whitehead, managing director at Finance Shoots, a creative agency focused on fintech and financial services. I had a lot of questions about video and video production, and Gabriel kindly and patiently answered all of them. We even had a chance to cover a few of the questions some people asked in the Slack group.

Specifically we talk about attribution — can it be measured with video, and how? We also talked about: how does a startup get started with video: what do they need to already have in place, should they do animation or interviews and what are the 3 most important videos a fintech startup should do — as well as some examples of fintech companies doing a great job with video.

Anyway, it’s an episode absolutely jam packed with valuable information, and I really appreciate Gabriel going into so much detail. Anyone who’s getting started with video will love this!

Finance Shoots website: https://www.financeshoots.com/
Gabriel Whitehead on LinkedIn: https://www.linkedin.com/in/gabrieljwhitehead/