In this episode, we explore Yapily's marketing journey, focusing on their data-driven approach and its impact on their strategies. We discuss how they optimize Google ads for success, the importance of maintaining consistency across channels, their future marketing plans, and a lot more.

Useful links:

Find Edvin Pauza on LinkedIn: https://www.linkedin.com/in/edvinpauza/

Find Gregory Aubert on LInkedin: https://www.linkedin.com/in/gregoryaubert/

Find Araminta on LinkedIn: https://www.linkedin.com/in/aramintarobertson/ 

Mint Studios website: https://www.mintcopywritingstudios.com/

For show notes and more information about guests, head to: www.fintechmarketinghub.com/podcast

Fintech Marketers: join the Slack group for free: https://www.fintechmarketinghub.com/slack

Our website: https://www.fintechmarketinghub.com/ 

Our podcast: https://www.fintechmarketinghub.com/podcast

This episode was produced by Orama - a video and podcast studio for B2B Brands: 

https://orama.tv/

Key topics include:

1. What data-driven marketing looks like at Yapily
2. How Yapily makes Google ads work so well
3. Why consistency across channels is so important

Timestamps:

0:00 Introduction and Welcome

02:10 Yapily's Marketing Success 

05:45 Insights on Marketing Evolution

11:59 Consistency in Multi-Channel Marketing

15:33 Paid Ads and Performance Marketing

20:56 Common Pitfalls in FinTech Marketing

25:04 Impact and ROI of Paid Ads

35:48 Future Focus for Yapily

39:07 Adapting to AI and Market Changes

40:57 Conclusion and Final Thoughts

About Araminta Robertson:

Araminta is the Co-Director of the fintech Marketing Hub and Founder and Managing Director at Mint Studios, a content marketing agency that helps financial services and fintech companies acquire customers and position themselves as experts with content marketing. She also co-manages the 2,000+ person fintech Marketing Slack group, is the host of the Market Like a fintech podcast and co-runs the fintech Marketing Hub's events and conferences.

About Market Like a Fintech and the Fintech Marketing Hub:

Market Like a Fintech is a podcast hosted by the fintech Marketing Hub, a non-profit global community of 3,000+ fintech marketers. It features a dedicated online content and resource hub, 2,000+ person Slack Group and runs various annual events and media campaigns like the Top 30 Most Influential fintech Marketers listing, virtual AMAs sessions and IRL events with industry experts and influencers.

The Power of Truthtelling Content in Fintech Marketing | Charlie Gilbert, Head of Brand & Communications at Volt.io

Araminta and Charlie Gilbert, Head of Brand and Communications at Volt.io discuss the significance of truthful marketing in the fintech sector. Charlie shares his journey from journalism to fintech marketing and discusses how his background influences his approach to content creation. He emphasizes the importance of honesty in marketing, particularly in B2B contexts, and shares his content strategies for a diverse audience. 

The conversation covers managing organic growth, the role of PR in lead generation, the impact of AI on content strategies, and a lot more.

Useful links:

Find Charlie Gilbert on LinkedIn: https://www.linkedin.com/in/charlie-gilbert/

Find Araminta on LinkedIn: https://www.linkedin.com/in/aramintarobertson/ 

Mint Studios website: https://www.mintcopywritingstudios.com/

For show notes and more information about guests, head to: www.fintechmarketinghub.com/podcast

Fintech Marketers: join the Slack group for free: https://www.fintechmarketinghub.com/slack

Our website: https://www.fintechmarketinghub.com/ 

Our podcast: https://www.fintechmarketinghub.com/podcast

This episode was produced by Orama - a video and podcast studio for Fintech Brands: https://orama.tv/

Key topics include:

1. Why focus on organic more than paid
2. How bringing PR in-house can help bring in more leads
3. Why brand recall is a primary goal of content strategy

About Araminta Robertson:

Araminta is the Co-Director of the fintech Marketing Hub and Founder and Managing Director at Mint Studios, a content marketing agency that helps financial services and fintech companies acquire customers and position themselves as experts with content marketing. She also co-manages the 2,000+ person fintech Marketing Slack group, is the host of the Market Like a fintech podcast and co-runs the fintech Marketing Hub's events and conferences.

About Market Like a Fintech and the Fintech Marketing Hub:

Market Like a Fintech is a podcast hosted by the fintech Marketing Hub, a non-profit global community of 3,000+ fintech marketers. It features a dedicated online content and resource hub, 2,000+ person Slack Group and runs various annual events and media campaigns like the Top 30 Most Influential fintech Marketers listing, virtual AMAs sessions and IRL events with industry experts and influencers.

Araminta Robertson and Alvin Gunputh, Content and Social Media Lead at Thredd, discuss the value of social media for B2B FinTech companies, emphasizing platforms like LinkedIn and TikTok. Alvin shares insights on effective content strategies, engagement benefits, the importance of testing various formats, and the potential of AI and emerging platforms like Reddit.

Useful links:

Find Alvin Gunputh on LinkedIn: https://www.linkedin.com/in/alvingunputh/

Find Araminta on LinkedIn: https://www.linkedin.com/in/aramintarobertson/ 

Mint Studios website: https://www.mintcopywritingstudios.com/

For show notes and more information about guests, head to: www.fintechmarketinghub.com/podcast

Fintech Marketers: join the Slack group for free: https://www.fintechmarketinghub.com/slack
Our website: https://www.fintechmarketinghub.com/
Our podcast: https://www.fintechmarketinghub.com/podcast

This episode was produced by Orama - a video and podcast studio for B2B Brands: https://orama.tv/

Key topics include:

1. The evolving role of social media in B2B fintech marketing
2. Strategies for effective content creation
3. The use of advocacy tools and personal branding to amplify company messaging
4. The importance of data-driven experimentation

About Araminta Robertson:

Araminta is the Co-Director of the Fintech Marketing Hub and Founder and Managing Director at Mint Studios, a content marketing agency that helps financial services and fintech companies acquire customers and position themselves as experts with content marketing. She also co-manages the 2,000+ person Fintech Marketing Slack group, is the host of the Market Like a Fintech podcast and co-runs the Fintech Marketing Hub's events and conferences.

About Market Like a Fintech and the Fintech Marketing Hub:

Market Like a Fintech is a podcast hosted by the Fintech Marketing Hub, a non-profit global community of 3,000+ fintech marketers. It features a dedicated online content and resource hub, 2,000+ person Slack Group and runs various annual events and media campaigns like the Top 30 Most Influential Fintech Marketers listing, virtual AMAs sessions and IRL events with industry experts and influencers.

Araminta Robertson and Nicole Heringer, VP of Brand and Communications at Enfuce discuss the human element in complex B2B marketing cycles. Nicole shares insights into Enfuce's strategies for making content engaging, including snackable videos, podcasts, and intimate dinner events. She also talks about Enfuce's unique initiatives for customer and partner engagement. Nicole emphasizes the importance of balancing automation with in-person interactions and provides an overview of their content strategy integration with sales and product teams to ensure alignment and effectiveness.

Useful links:

Find Nicole Heringer  on LinkedIn: https://www.linkedin.com/in/nicoleheringer/

Find Araminta on LinkedIn: https://www.linkedin.com/in/aramintarobertson/ 

Mint Studios website: https://www.mintcopywritingstudios.com/

For show notes and more information about guests, head to: www.fintechmarketinghub.com/podcast

Fintech Marketers: join the Slack group for free: https://www.fintechmarketinghub.com/slack

 Our website: https://www.fintechmarketinghub.com/ 

Our podcast: https://www.fintechmarketinghub.com/podcast

This episode was produced by Orama - a video and podcast studio for B2B Brands: https://orama.tv/

Key topics discussed:

1. How to leverage data analytics to better understand customer behavior and optimize marketing strategies.
2. Why building authentic relationships with your audience leads to higher brand loyalty and long-term success.
3. What role content personalization plays in increasing engagement and conversion rates.
4. How to effectively use social media platforms to amplify your brand message and reach new audiences.
5. Why staying updated with the latest marketing technology trends is crucial for maintaining a competitive edge.

About Araminta Robertson:

Araminta is the Co-Director of the Fintech Marketing Hub and Founder and Managing Director at Mint Studios, a content marketing agency that helps financial services and fintech companies acquire customers and position themselves as experts with content marketing. She also co-manages the 2,000+ person Fintech Marketing Slack group, is the host of the Market Like a Fintech podcast and co-runs the Fintech Marketing Hub's events and conferences.

About Market Like a Fintech and the Fintech Marketing Hub:

Market Like a Fintech is a podcast hosted by the Fintech Marketing Hub, a non-profit global community of 3,000+ fintech marketers. It features a dedicated online content and resource hub, 2,000+ person Slack Group and runs various annual events and media campaigns like the Top 30 Most Influential Fintech Marketers listing, virtual AMAs sessions and IRL events with industry experts and influencers.

Araminta and Nikolay Sabev, FinTech growth strategist and ex-CMO of Paynetics, discuss the importance of in-person events in today’s tech-driven world.. Nikolay shares strategies for selecting the right events, whether large or small, and the value of both brand-building at big conferences and relationship-building at smaller, niche gatherings. Nikolay emphasizes the importance of preparation, understanding the event's audience, and leveraging personal connections. The episode also covers the practicalities of booth presentations, the significance of deploying engaging representatives, the role of personal branding and speaking engagements as part of a comprehensive event marketing strategy. Practical examples and anecdotes from recent events illustrate the balance between creativity and strategic planning necessary for successful event participation.

Useful links:

Find Nikolay Sabev on LinkedIn: https://www.linkedin.com/in/nikolaysabev/

Find Araminta on LinkedIn: https://www.linkedin.com/in/aramintarobertson/ 

Mint Studios website: https://www.mintcopywritingstudios.com/

For show notes and more information about guests, head to: www.fintechmarketinghub.com/podcast

Fintech Marketers: join the Slack group for free: https://www.fintechmarketinghub.com/slack

Our website: https://www.fintechmarketinghub.com/ 

Our podcast: https://www.fintechmarketinghub.com/podcast

This episode was produced by Orama - a video and podcast studio for B2B Brands: https://orama.tv/

Key topics discussed:

1. Strategic Event Selection is Crucial
2. Preparation and Personalization Drive Results
3. Satellite and Side Events Offer High Value
4. Creativity and Personal Branding Make Booths Stand Out
5. Balance Brand Awareness with Sales Objectives

Timestamps:

00:00 Introduction : The Importance of In-Person Events in B2B FinTech

01:02 Guest Introduction: Nikolay Sabev

01:38 Choosing the Right Events for Your FinTech

06:06 The Value of Satellite Events

11:48 Personalized Follow-Ups and Networking

15:39 Maximizing Event Participation

18:12 Collaborating with Influencers for Side Events

20:04 Engaging Booth Representatives

20:37 Personal Branding and Brand Ambassadors

22:06 Creative Booth Ideas

24:11 Gimmicky but Effective Marketing Tactics

24:38 Challenges in Event Marketing

26:58 Speaking Opportunities at Events

32:33 Balancing Event Attendance and Budget

36:36 Learning from Event Mistakes

40:21 Conclusion and Final Thoughts

About Araminta Robertson:

Araminta is the Co-Director of the Fintech Marketing Hub and Founder and Managing Director at Mint Studios, a content marketing agency that helps financial services and fintech companies acquire customers and position themselves as experts with content marketing. She also co-manages the 2,000+ person Fintech Marketing Slack group, is the host of the Market Like a Fintech podcast and co-runs the Fintech Marketing Hub's events and conferences.

About Market Like a Fintech and the Fintech Marketing Hub:

Market Like a Fintech is a podcast hosted by the Fintech Marketing Hub, a non-profit global community of 3,000+ fintech marketers. It features a dedicated online content and resource hub, 2,000+ person Slack Group and runs various annual events and media campaigns like the Top 30 Most Influential Fintech Marketers listing, virtual AMAs sessions and IRL events with industry experts and influencers.

Araminta interviews Scott Henderson, Senior Digital Marketing Manager at Galileo, and Rosa McGoldrick, Head of Public Relations and Marketing Content at Galileo. They discuss the unique challenges of B2B FinTech marketing, emphasising account-based marketing and personalised content strategies. The conversation covers creating high-impact content, tracking its success, and the critical role content plays throughout the lengthy sales cycles in the FinTech industry. They also delve into using AI and LLMs for content localisation, optimising SEO, leveraging proprietary data for reports, and the importance of having human oversight in content generation. Additional points include the significance of collaboration with sales teams, integrating third-party credibility into marketing strategies, and the nuances of marketing in Latin American markets.

Useful links:

Galileo: https://www.galileo-ft.com/

Scott on Linkedin: https://www.linkedin.com/in/scottthenderson/

Rosa on Linkedin: https://www.linkedin.com/in/rosa-alfonso-mcgoldrick/

Araminta on LinkedIn: https://www.linkedin.com/in/aramintarobertson/ 

Mint Studios website: https://www.mintcopywritingstudios.com/

For show notes and more information about guests, head to: www.fintechmarketinghub.com/podcast

Join the Slack group for free: https://www.fintechmarketinghub.com/slack 

Our website: https://www.fintechmarketinghub.com/ 

Our podcast: https://www.fintechmarketinghub.com/podcast-market-like-fintech

This episode was produced by Orama - a video and podcast studio for B2B Brands: https://orama.tv/

Key topics discussed:

• Content marketing strategies in B2B FinTech,
• Content in awareness and sales pipeline;
• Leveraging proprietary data for content topics and improving sales enablement.
• The tech stack of the modern b2b marketer
• Localizing content for different markets 

About Araminta Robertson:

Araminta is the Co-Director of the Fintech Marketing Hub and Founder and Managing Director at Mint Studios, a content marketing agency that helps financial services and fintech companies acquire customers and position themselves as experts with content marketing. She also co-manages the 2,000+ person Fintech Marketing Slack group, is the host of the Market Like a Fintech podcast and co-runs the Fintech Marketing Hub's events and conferences.

About Market Like a Fintech and the Fintech Marketing Hub:

Market Like a Fintech is a podcast hosted by the Fintech Marketing Hub, a non-profit global community of 3,000+ fintech marketers. It features a dedicated online content and resource hub, 2,000+ person Slack Group and runs various annual events and media campaigns like the Top 30 Most Influential Fintech Marketers listing, virtual AMAs sessions and IRL events with industry experts and influencers.

TIMESTAMPS

00:00 Introducing: Scott Henderson and Rosa McGoldrick

02:02 The Role of Content in B2B FinTech Marketing

03:50 Content Strategy and Its Importance

06:18 Tracking and Measuring Content Success

08:52 Optimizing Content for Sales and SEO

14:30 Leveraging AI and LLMs in Content Strategy

18:29 Sales Team Integration and Content Utilization

24:07 Target Audience and Content Types

26:58 Leveraging LLMs for Content Creation

28:04 Cost-Effective Survey Strategies

38:05 Optimizing Content for SEO

41:31 Utilizing AI Tools for Brand Analysis

45:14 Proud Content Achievements

47:16 Conclusion and Final Thoughts

The episode starts with a discussion on Joana Rocha’s unique experiences living in China and how they shaped her adaptability and perspective in marketing. It transitions into the challenges of marketing attribution and how changing from lead generation to account-based models can create more effective marketing strategies. The conversation delves into the fusion of marketing and sales teams for better alignment and effectiveness, particularly by having BDRs under the marketing umbrella. Joana also shares practical insights on content creation, leveraging various channels, and using specific tools like HockeyStack for tracking marketing efforts. The session concludes with Joana’s initiative, Tech Talk, aimed at helping individuals build fulfilling careers in tech roles.

Useful links:
Find Joana Rocha on LinkedIn: https://www.linkedin.com/in/joana-rochaa/
Runa’s website: https://runa.io/
Find Araminta on LinkedIn: https://www.linkedin.com/in/aramintarobertson/ 
Mint Studios website: https://www.mintcopywritingstudios.com/
For show notes and more information about guests, head to: www.fintechmarketinghub.com/podcast

Fintech Marketers: join the Slack group for free: https://www.fintechmarketinghub.com/slack
Our website: https://www.fintechmarketinghub.com/ 
Our podcast: https://www.fintechmarketinghub.com/podcast

This episode was produced by Orama - a video and podcast studio for B2B Brands: https://orama.tv/

Key topics discussed:
Cultural adaptation
Empathy in marketing
Measuring results in B2B marketing
The Importance of Personal Branding
The Hidden job market

Timestamps:
00:00 Introduction
02:46 Joana's Experience in China
04:13 Cultural Adaptation and Marketing Insights
05:57 The Role of Empathy in Marketing
07:52 Introduction to Attribution Challenges
12:07 Account-Based Marketing (ABM) Strategies
19:58 Tools and Techniques for Tracking Marketing Impact
24:30 The Decline of ROAS Accuracy
24:45 The Shift to Multi-Channel Marketing
25:34 Challenges in Measuring B2B Marketing Impact
27:22 Maximizing Limited Marketing Budgets
31:30 The Role of BDRs in Marketing
34:27 Creating Effective Marketing Content
35:55 Introduction to Tech Talk
37:11 Navigating the Tech Job Market
38:49 Challenges in Marketing Job Applications
41:14 The Importance of Personal Branding
42:54 The Hidden Job Market
44:11 Conclusion and Upcoming Events

About Araminta Robertson:
Araminta is the Co-Director of the Fintech Marketing Hub and Founder and Managing Director at Mint Studios, a content marketing agency that helps financial services and fintech companies acquire customers and position themselves as experts with content marketing. She also co-manages the 2,000+ person Fintech Marketing Slack group, is the host of the Market Like a Fintech podcast and co-runs the Fintech Marketing Hub's events and conferences.

About Market Like a Fintech and the Fintech Marketing Hub:
Market Like a Fintech is a podcast hosted by the Fintech Marketing Hub, a non-profit global community of 3,000+ fintech marketers. It features a dedicated online content and resource hub, 2,000+ person Slack Group and runs various annual events and media campaigns like the Top 30 Most Influential Fintech Marketers listing, virtual AMAs sessions and IRL events with industry experts and influencers.

In this episode, Araminta interviews Dawn Crew, CMO at Trulioo, about marketing and content creation in the compliance and regulatory sector. They explore Trulioo's content strategy, emphasising the need for specificity and accuracy. Dawn highlights the organisational collaboration required for effective content creation, the recent rebranding of Trulioo, and the role of various channels. The discussion also touches on the usage of AI in content creation and the unique challenges and opportunities in marketing to enterprise clients within FinTech. The episode concludes with insights on Trulioo’s most impactful content pieces, notably their trends report and thought leadership initiatives.

Useful links:

Find Dawn Crew on LinkedIn: https://www.linkedin.com/in/dawncrew/

Trulioo website: https://www.trulioo.com/

Find Araminta on LinkedIn: https://www.linkedin.com/in/aramintarobertson/ 

Mint Studios website: https://www.mintcopywritingstudios.com/

For show notes and more information about guests, head to: www.fintechmarketinghub.com/podcast

Fintech Marketers: join the Slack group for free: https://www.fintechmarketinghub.com/slack

 Our website: https://www.fintechmarketinghub.com/ 

Our podcast: https://www.fintechmarketinghub.com/podcast

This episode was produced by Orama - a video and podcast studio for B2B Brands: https://orama.tv/

Key topics discussed:

• Why content is at the core of Trulioo's go to market strategy
• Trulioo's content strategy to being a trusted expert
• Using content to stand out in a saturated market
• How the rebrand helped them understand their brand persona

Timestamps:

00:00 Intro

01:19 Guest Introduction: Dawn Crew

02:57 Dawn's Role as CMO 

03:56 Importance of Content in Marketing Strategy

05:29 Types of Content and Their Impact

08:33 Content Strategy and Team Collaboration

10:00 Measuring Thought Leadership

11:10 Content Distribution Channels

13:40 Targeting Enterprise Clients

17:22 Creating High-Quality Content

21:15 Rebranding and Its Impact

28:41 Leveraging AI in Content Creation

33:00 Final Thoughts and Wrapping Up

About Araminta Robertson:

Araminta is the Co-Director of the Fintech Marketing Hub and Founder and Managing Director at Mint Studios, a content marketing agency that helps financial services and fintech companies acquire customers and position themselves as experts with content marketing. She also co-manages the 2,000+ person Fintech Marketing Slack group, is the host of the Market Like a Fintech podcast and co-runs the Fintech Marketing Hub's events and conferences.

About Market Like a Fintech and the Fintech Marketing Hub:

Market Like a Fintech is a podcast hosted by the Fintech Marketing Hub, a non-profit global community of 3,000+ fintech marketers. It features a dedicated online content and resource hub, 2,000+ person Slack Group and runs various annual events and media campaigns like the Top 30 Most Influential Fintech Marketers listing, virtual AMAs sessions and IRL events with industry experts and influencers.

In this episode, Araminta interviews Jeremiah Glodoveza, SVP Head of Marketing at Nium, on enhancing B2B marketing by leveraging techniques from the entertainment industry. They discuss focusing on core pain points and storytelling to engage audiences. Glodoveza shares insights from his experience in both tech and entertainment, including Zelle's true crime podcast on financial fraud. The episode also covers Nium's successful LinkedIn growth, brand differentiation strategies, and how technological advancements shape modern marketing roles.

Useful links:

Find Jeremiah Glodoveza on LinkedIn: https://www.linkedin.com/in/jglodoveza/

Nium’s website: https://www.nium.com/

Find Araminta on LinkedIn: https://www.linkedin.com/in/aramintarobertson/ 

Mint Studios website: https://www.mintcopywritingstudios.com/

For show notes and more information about guests, head to: www.fintechmarketinghub.com/podcast

Fintech Marketers: join the Slack group for free: https://www.fintechmarketinghub.com/slack

 Our website: https://www.fintechmarketinghub.com/ 

Our podcast: https://www.fintechmarketinghub.com/podcast

This episode was produced by Orama - a video and podcast studio for B2B Brands: https://orama.tv/

Key topics discussed:

• great B2B marketing doesn't have to be boring
• focus on the core pain points to grab attention
• the importance of storytelling in marketing
• using emotional connections and narratives
• innovative sponsorship and event strategies

Timestamps:

00:00 Guest Introduction: Jeremiah Glodoveza

01:13 Jeremiah's Background in Entertainment and Tech

02:42 Podcast and Storytelling in FinTech

05:46 Real-Life Examples of Effective Storytelling

08:35 Creating Emotional Connections in Marketing

13:55 Nium's LinkedIn Success Story

18:05 Standing Out in the FinTech Industry

21:07 Engaging the FinTech Community

24:15 The Shift in Marketing Responsibilities

29:11 Empathy and Cross-Functional Collaboration

31:18 Harnessing Technology for Marketing

37:06 The Four P Update: A New Habit

40:27 Conclusion and Final Thoughts

About Araminta Robertson:

Araminta is the Co-Director of the Fintech Marketing Hub and Founder and Managing Director at Mint Studios, a content marketing agency that helps financial services and fintech companies acquire customers and position themselves as experts with content marketing. She also co-manages the 2,000+ person Fintech Marketing Slack group, is the host of the Market Like a Fintech podcast and co-runs the Fintech Marketing Hub's events and conferences.

About Market Like a Fintech and the Fintech Marketing Hub:

Market Like a Fintech is a podcast hosted by the Fintech Marketing Hub, a non-profit global community of 3,000+ fintech marketers. It features a dedicated online content and resource hub, 2,000+ person Slack Group and runs various annual events and media campaigns like the Top 30 Most Influential Fintech Marketers listing, virtual AMAs sessions and IRL events with industry experts and influencers.

The new episode of Market Like a Fintech explores content marketing for regulatory technology (RegTech). It discusses why compliance professionals are avid content consumers and how creating high-quality content can help RegTech companies like Comply Advantage stand out. Featured in the episode is Will Thompson, marketing director at Comply Advantage, who details their content strategy, successful campaigns, and the role of SEO. The conversation offers insights into leveraging webinars, sales collaboration, AI tools, and effective content creation methods, highlighting the significant impact on revenue and customer engagement.

Useful links:

Find Will Thompson on LinkedIn: https://www.linkedin.com/in/will-thompson-290389106/

ComplyAdvantage’s website: https://complyadvantage.com/

Adyen's content case study: https://www.mintcopywritingstudios.com/blog/complyadvantage-content-case-study

Find Araminta on LinkedIn: https://www.linkedin.com/in/aramintarobertson/ 

Mint Studios website: https://www.mintcopywritingstudios.com/

For show notes and more information about guests, head to: www.fintechmarketinghub.com/podcast

Join the Slack group for free: https://www.fintechmarketinghub.com/slack

Our website: https://www.fintechmarketinghub.com/ 

Our podcast: https://www.fintechmarketinghub.com/podcast-market-like-fintech

This episode was produced by Orama - a video and podcast studio for B2B Brands: https://orama.tv/

Key topics discussed:

• Content marketing as a strategic tool in regtech
• Effective collaboration between content and sales teams
• Use of strategic campaigns aligned with business goals
• Emphasis on bottom-of-funnel SEO content
• Innovating virtual event formats for better engagement

Timestamps:

(00:00 Introduction and Background

(03:59) Role of Content in Marketing Strategy

(06:13) Campaigns and Content Strategy

(09:19) SEO and Content Challenges

(12:22) Sales Collaboration and Content Impact

(20:09) Webinars and Sales Enablement

(24:09) Diving into SEO Strategies

(25:48) Bottom of Funnel SEO Tactics

(29:04) Impact of AI 

(34:38) Effective Newsletter Strategies

(38:27) Webinar Success and Optimization

(42:27) Proudest Content Achievements

About Araminta Robertson:

Araminta is the Co-Director of the Fintech Marketing Hub and Founder and Managing Director at Mint Studios, a content marketing agency that helps financial services and fintech companies acquire customers and position themselves as experts with content marketing. She also co-manages the 2,000+ person Fintech Marketing Slack group, is the host of the Market Like a Fintech podcast and co-runs the Fintech Marketing Hub's events and conferences.

About Market Like a Fintech and the Fintech Marketing Hub:

Market Like a Fintech is a podcast hosted by the Fintech Marketing Hub, a non-profit global community of 3,000+ fintech marketers. It features a dedicated online content and resource hub, 2,000+ person Slack Group and runs various annual events and media campaigns like the Top 30 Most Influential Fintech Marketers listing, virtual AMAs sessions and IRL events with industry experts and influencers.