In this episode, Araminta interviews Jeremiah Glodoveza, SVP Head of Marketing at Nium, on enhancing B2B marketing by leveraging techniques from the entertainment industry. They discuss focusing on core pain points and storytelling to engage audiences. Glodoveza shares insights from his experience in both tech and entertainment, including Zelle's true crime podcast on financial fraud. The episode also covers Nium's successful LinkedIn growth, brand differentiation strategies, and how technological advancements shape modern marketing roles.

Useful links:

Find Jeremiah Glodoveza on LinkedIn: https://www.linkedin.com/in/jglodoveza/

Nium’s website: https://www.nium.com/

Find Araminta on LinkedIn: https://www.linkedin.com/in/aramintarobertson/ 

Mint Studios website: https://www.mintcopywritingstudios.com/

For show notes and more information about guests, head to: www.fintechmarketinghub.com/podcast

Fintech Marketers: join the Slack group for free: https://www.fintechmarketinghub.com/slack

 Our website: https://www.fintechmarketinghub.com/ 

Our podcast: https://www.fintechmarketinghub.com/podcast

This episode was produced by Orama - a video and podcast studio for B2B Brands: https://orama.tv/

Key topics discussed:

• great B2B marketing doesn't have to be boring
• focus on the core pain points to grab attention
• the importance of storytelling in marketing
• using emotional connections and narratives
• innovative sponsorship and event strategies

Timestamps:

00:00 Guest Introduction: Jeremiah Glodoveza

01:13 Jeremiah's Background in Entertainment and Tech

02:42 Podcast and Storytelling in FinTech

05:46 Real-Life Examples of Effective Storytelling

08:35 Creating Emotional Connections in Marketing

13:55 Nium's LinkedIn Success Story

18:05 Standing Out in the FinTech Industry

21:07 Engaging the FinTech Community

24:15 The Shift in Marketing Responsibilities

29:11 Empathy and Cross-Functional Collaboration

31:18 Harnessing Technology for Marketing

37:06 The Four P Update: A New Habit

40:27 Conclusion and Final Thoughts

About Araminta Robertson:

Araminta is the Co-Director of the Fintech Marketing Hub and Founder and Managing Director at Mint Studios, a content marketing agency that helps financial services and fintech companies acquire customers and position themselves as experts with content marketing. She also co-manages the 2,000+ person Fintech Marketing Slack group, is the host of the Market Like a Fintech podcast and co-runs the Fintech Marketing Hub's events and conferences.

About Market Like a Fintech and the Fintech Marketing Hub:

Market Like a Fintech is a podcast hosted by the Fintech Marketing Hub, a non-profit global community of 3,000+ fintech marketers. It features a dedicated online content and resource hub, 2,000+ person Slack Group and runs various annual events and media campaigns like the Top 30 Most Influential Fintech Marketers listing, virtual AMAs sessions and IRL events with industry experts and influencers.