Nancy Vonk (Co-Founder and Partner of Swim, a creative leadership lab) talks about flipping the cereal category on its head, and reveals how from pressure comes diamonds, especially when you’re the intern.

SEE THE WORK:
Back of the Box Redesign
Outdoor & Print: 1 / 2 / 3
'Market Research' online videos: 1 / 2
Website
'Factory Floor' TV spot
Combo Pack
'Consumer Feedback' online videos: 1 / 2
'Diamonds Are A Brand's Best Friend' article from Macleans
 

Created is brought to you by The Advertising & Design Club of Canada (ADCC), hosted by Lyranda Martin-Evans, music and studio care of Grayson Music.

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ADCC Created is brought to you by The Advertising & Design Club of Canada, hosted by Lyranda Martin Evans (Fellow Human), with music and studio care of Grayson Music.

Follow us on Instagram @theadcc
Email us at [email protected]