Jenny reveals (in the second sexiest accent in the world) a campaign for the AGO called “Art Rate Monitor.” Plus, hear how her almost career in law, and growing up in South Africa, inform her work today

ABOUT OUR GUEST:

After spending 20 years working in South Africa Jenny moved to Toronto and is currently a Chief Creative Officer at independent creative shop, Zulu Alpha Kilo.

Jenny cofounded Open Chair, the South African industry gender equity initiative and has  been fortunate enough to act as both jury president and judge multiple times at every major international award show.

As a passionate and greedy consumer of creativity beyond advertising, Jenny remains blissfully unjaded and believes we’re never done learning.

She is a collector of contemporary art and photography and assorted rescue dogs. Her finest achievements are daughters, Grace (12) and Ivy (9), who help her maintain her incredibly chic under-eye rings.

ADCC Created is brought to you by The Advertising & Design Club of Canada, hosted by Lyranda Martin Evans (Fellow Human), with music and studio care of Grayson Music.

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Zach and Geoff get saucy and share the stories behind iconic campaigns like Heinz “Draw Ketchup” and “Can’t Unsee it” with Deadpool.

ABOUT OUR GUESTS:

Geoff Baillie is a Group Creative Director at Rethink, where he started as an intern in 2018.

He’s led work for brands like IKEA, Molson Coors and Heinz—including campaigns like Draw Ketchup, Heinz Ketchup and Seemingly Ranch, and the Heinz x Marvel Studios collaboration Can’t Unsee It.

His work has been featured on The Late Show with Stephen Colbert, The Drew Barrymore Show, The Tonight Show Starring Jimmy Fallon, in marketing books like Hey Whipple Squeeze This and Pearson’s Fundamentals of Marketing textbook.

Geoff’s campaigns have been recognized at every major international award show. He was named to AdAge’s 40 Under 40, The One Club’s Young Guns Under 30 competition, and AdAge’s Creative Team of the Year. He was also ranked Canada’s #1 copywriter in 2022, 2023, and 2025 by Strategy Magazine.

He has taught at Miami Ad School Toronto, and guest lectured at Humber and McMaster.

He also likes to read, play music, and play golf badly. He lives in Toronto with his girlfriend and cat Diego. He recently broke his tibia jumping over a fence.
 

Zachary Bautista is a Partner, Group Creative Director at Rethink.

From art school dropout to one of the most consistently recognized creatives in Canada, his work has been awarded at every major international award show from Cannes to Clios with acclaim from figures like Jimmy Fallon and Drew Barrymore, and headlines on publications like CNN and FastCompany.

Zach was ranked the #1 Art Director back-to-back-to-back-to-back in Strategy Magazine’s Creative Report Card for 2022-2025. He was among AdAge’s 40 Under 40 in 2021 and the only Canadian on the list. You can find his work on a billboard near you or in the 6th Edition of Hey Whipple Squeeze This along with Pearson’s Fundamentals of Marketing Textbook.

In addition to his impassioned dedication as an industry mentor, Zach was a recurring instructor at Miami Ad School in Toronto. In his role as teacher he has elevated the talents of up-and-coming art directors and copywriters. His approach to his students is teaching peers to become future co-workers.

Zach spends most of his money on sports memorabilia. He spends most of his time making money to afford sports memorabilia.

ADCC Created is brought to you by The Advertising & Design Club of Canada, hosted by Lyranda Martin Evans (Fellow Human), with music and studio care of Grayson Music.

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Ugo and Léo reveal how they turned their youthful skateboard years into a (two time winning) design studio of the year. Hear about the Montreal design scene, the FORUM festival they launched, and getting inked.

ABOUT OUR GUESTS:

Léo Breton-Allaire and Ugo Varin Lachapelle are Partners & Creative Directors at Caserne.

Léo is partner and creative director at Caserne. His role involves guiding teams and clients through identity-focused and applied design exercises. He has actively contributed to shaping brands both locally and internationally, including the Canadian Council for Refugees (CCR), Moment Factory, the Montreal Museum of Fine Arts (MBAM), the Montreal Museum of Contemporary Art (MAC), Adisq, Orage, 2K Games, and many others. Over the past 12 years, his work has earned more than a hundred and fifty awards in various national and international competitions, including Art Directors Club, Type Directors Club, Dieline, Communication Arts, Advertising and Design Club of Canada, Applied Arts, and Idéa. Léo has participated in design workshops and conferences, such as Adobe Live in San Francisco, RDV Design and The Open House. In 2022, he chaired the design jury for Idéa Awards and co-founded Forum, an annual event dedicated to graphic design, featuring renowned international speakers such as Mirko Borsche, Elizabeth Goodspeed, and Andrea A. Trabucco Campos. In 2023 and 2024, Caserne was named ADCC Design Studio of the Year two years in a row, further solidifying its reputation for excellence in design. In 2024, Léo’s profile was selected for Parcours, an exhibition celebrating the 50th anniversary of the UQAM School of Design, which highlighted 50 graduates from the school since its founding in 1974. That same year, Léo was honored with the TDC Ascenders Award by The One Show in New York. The award recognizes emerging talent, with winners joining the prestigious and exclusive Type Directors Club—an esteemed community of creatives at the pinnacle of their craft.

Ugo is a passionate designer with an unwavering commitment to crafting at scale. He stands out for his strong design expertise and unwavering commitment to excellence. He co-founded Caserne in 2012 and now leads the studio alongside Léo Breton-Allaire and Sébastien Paradis. He has served on numerous design competition juries and has won over a hundred awards for his work. He is also the co-founder of FORUM, a design event. Held annually in Montreal, it brings together designers and artists on a mission to network, educate, and create.

ADCC Created is brought to you by The Advertising & Design Club of Canada, hosted by Lyranda Martin Evans (Fellow Human), with music and studio care of Grayson Music.

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Pack your bags, Brynna is taking us on a career journey that spans Chicago - Mexico - Miami - Toronto. Plus, hear the story behind campaigns like “Prescribed to Death.”

ABOUT OUR GUEST
Brynna Aylward is an award-winning creative leader who is making her mark as the first Chief Creative Officer of adam&eveDDB US. With a reputation for fostering collaboration and innovation, Brynna leads a dynamic team of creative – across the New York and San Francisco offices.

She is passionate about leading big brands to do great work, mentoring and growing creative talent, and leaving the industry a little bit better than she found it. When not making ads, Brynna relentlessly pursues the perfect mac n’ cheese and seeks to pet every dog in her vicinity.

ADCC Created is brought to you by The Advertising & Design Club of Canada, hosted by Lyranda Martin Evans (Fellow Human), with music and studio care of Grayson Music.

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Kelly & Ali sing the praises of the Canadian music industry. Hear how audio and advertising intersect. Cue up emerging artists on your playlist. Be inspired to shop for a fancy new sparkle vest. It’s an episode in perfect harmony.

ABOUT OUR GUESTS:

Kelly McCluskey
Exec Producer/Partner, Grayson Music

At the helm of the commercial production team, Kelly has managed a diverse portfolio of audio projects for thousands of clients and brands, and produced dozens of award-winning campaigns. For over a decade at Grayson, Kelly's passion for music, creative projects and people has been her driving force. She’s been instrumental in building the Grayson team and network of artists as it’s doubled in size, and shaping the company as they continue to reach new creative heights. When she isn't working, Kelly continues to indulge her love for music; discovering new artists, going to shows, singing, and listening to records at home with her dogs.

Ali Willa Milner
Grammy nominated and multi-Juno Award winning songwriter Ali Willa Milner has led many lives, all deeply connected to music and voice. For years, Ali worked as an artist (under the moniker ‘Willa’), as a songwriter for herself and others, and as a voice actor (film, TV, advertising and animation).At Berklee College of Music in Boston, she learned how to sharpen the lyrics, concept, and melody of any writing room. She has written for many artists (Ryan Guldemond of Mother Mother, One Republic’s John Nathaniel, Babyface, The Knocks, Now United and more) and was nominated for her first Grammy as a songwriter in 2022. As a songwriter, she was part of 6 nominations at the 2024 Juno Awards and won Songwriter of the Year and Alternative Album of the Year. She was nominated for Billboard Canada's Non-Performing Songwriter Of The Year for her work in 2024. She was also nominated for the Canadian Songwriters Hall Of Fame Breakthrough Songwriter Award in 2024.She has had equal success in voice acting (My Little Pony, Rogers, Chevrolet, McCafe, Canadian Tire, Nissan, BMO, AMEX, OLG and more) with a lead role in an upcoming animated feature coming in 2026.Ali’s extensive experience in these worlds has provided great success in her commercial directing career at Grayson Music Group. She’s since helmed projects for Subway, Visa, TD, Kia, Scotiabank, and more. She has an innate ability to work with any talent to bring the message to life in a fresh way, and is exceptionally skilled at leading a room and guiding a project’s sonic identity.

ADCC Created is brought to you by The Advertising & Design Club of Canada, hosted by Lyranda Martin Evans (Fellow Human), with music and studio care of Grayson Music.

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Sabaa and Driscoll share their origin stories (Sabaa’s includes the ‘95 Raptors launch and Driscoll’s leans Eat Pray Love) and why they make the ultimate duo today. Hear about campaigns for McDonald’s, Amazon, and maybe flying cars.

ABOUT OUR GUESTS:

Driscoll Reid is Chief Creative Officer at Cossette. He joined Cossette after previous stints at Wieden+Kennedy (Portland and Tokyo), 72 and Sunny, David and Goliath, Sid Lee, and most recently part of the in-house creative team at Airbnb. Originally from the United States, he is honoured (did I spell that right?) to be in Canada at Cossette to help continue to elevate the creative output, collaborate with all the offices across the network, and navigate and embrace the innovative changes that are pushing the industry forward.

Sabaa Quao is President of PlusCo Venture Studio, the corporate venture and innovation offshoot of Cossette and Plus Company Canada. Sabaa was previously the Chief Creative and Innovation Officer at Cossette. Sabaa is a career entrepreneur and has worked with marketing and technology teams in over a dozen countries. He is a frequent keynote speaker and an industry advisor to business and creative schools, specializing in creativity, entrepreneurship, and business model innovation. Sabaa has led, co-chaired, and been a member of over 20 national and international marketing and short film juries. For Canada, Sabaa sits on the Cannes Lions Advisory Board and is the current Digital Young Lions co-chair.

ADCC Created is brought to you by The Advertising & Design Club of Canada, hosted by Lyranda Martin Evans (Fellow Human), with music and studio care of Grayson Music.

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Launch your own agency with blood, sweat, and pee. Meghan and Cameron reveal how they built Hard Work Club with Post It notes and a dream. Plus, they unpack work for Knix and Doordash.

ABOUT OUR GUESTS:

Meghan Kraemer - Co-founder, Executive Creative Director

As a woman and mother, Meghan is unlike 98% of creative agency owners. An advocate for women in the industry, she is a champion for equality, authenticity and smashing through the sea-of-sameness. As Executive Creative Director of HWC, she brings a considered, artistic and deeply human approach to each piece of work the club creates. When she’s not swinging for the fences, she’s reheating cups of coffee as she chases after her two young daughters, Norah and Maeve.

Cameron Stark -  Co-founder, Head of Strategy

For the last fifteen years, Cam has stewarded brands to break through the clutter and advocated for the value of smart, distinctive, creative thinking. He brings an anthropological approach and deep curiosity to every brief, and is passionate about unlocking a brand’s greater purpose. He also dabbles in homemade hot sauce he gives as gifts (but still try to act surprised when you unwrap it).

ADCC Created is brought to you by The Advertising & Design Club of Canada, hosted by Lyranda Martin Evans (Fellow Human), with music and studio care of Grayson Music.

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Francesco (Fran, if you’re buds) on his ascension from lowly intern at Ogilvy to the CCO throne. Plus, the Dove campaigns he’s worked on for the last 2 decades.

ABOUT OUR GUEST:

Francesco is an internationally-recognized, Emmy nominated, Chief Creative Officer of Ogilvy Canada where he leads the Toronto and Montreal office. He is Ogilvy’s highest ranked CCO in the world.

Prior to his current role, he has worked his way across the globe from Chicago, Toronto, Amsterdam, London, and back to Toronto.

He has led some of the most iconic brands in the world, such as Netflix, Guinness, Uber, Samsung and Dove, where his back-to-back “Toxic Influence” and “Cost of Beauty” campaigns both became the most shared and most awarded in the brand’s history. This catapulted Dove to 2nd at the Cannes Lions Brand of the Year rankings, and Unilever as coveted Creative Marketer of the Year.

He has led Ogilvy Canada to their most awarded year in the agency’s 64-year history, doing the best work on their biggest brands.

He has helped spur a 75% conversion rate on new business, winning the H&R Block, Go Train, Up Express, Clif Bar, Mitsubishi, Young Drivers and Samsung Global accounts.

He believes being an “outsider” is a creative’s greatest superpower, which is why he loves to fill his creative department with talent from all over the world. This diversity of backgrounds, cultures, and thinking leads to more unexpected ideas.

Francesco has won over 350 awards, including back-to-back Cannes Gold Lions, a D&AD Collaborative Black Pencil, and multiple Grand Prix and Gold at every major show, including The One Show, Clios, LIA’s, Eurobest, Effies, Andy’s, Communication Arts and ADCC’s.

ADCC Created is brought to you by The Advertising & Design Club of Canada, hosted by Lyranda Martin Evans (Fellow Human), with music and studio care of Grayson Music.

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Bryan and Rob talk advertising and design on the Left Coast, from their days in Calgary to launching an agency in Vancouver. Plus, plenty of discussion around Dick Pics (it’s pictures of dudes named Richard, mom!).

ABOUT OUR GUESTS:
Rob Sweetman and Bryan Collins are founders and Chief Creative Officers of ad and design agency ONE23WEST. They've been a creative team for over 20 years starting at various agencies that no longer exist in Calgary, then to Rethink during Vancouver's early years where they created many award winning campaigns including the bulletproof 3M transit shelter, and then successfully turned around the creative reputation of Cossette West, including winning the network's first One Show pencil.

ADCC Created is brought to you by The Advertising & Design Club of Canada, hosted by Lyranda Martin Evans (Fellow Human), with music and studio care of Grayson Music.

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Luc talks about his “Mad Men” roots and why advertising and design in Quebec are so unique. Plus, he shares how work for the government can get you on the international stage. C’est malade!

ABOUT OUR GUEST:

In 2004, Luc and his friends founded the Quebec City office of LG2. Since then, they've created a fun place to find great ideas. Luc has led his teams on many projects recognized on the national and international scene like Cannes, D&AD, London Internationals, One Show and Clios. I've also been lucky enough to sit on numerous amazing juries including Cannes, One Show and Clios.

Luc fell in love with creativity at 4 years old, when his dad brought home a storyboard for a TV spot. That passion continued to grow at Cossette where he worked on General motors, pharma accounts and McDonald’s. Now, Luc leads a group of many different talents who are brilliantly solving all sorts of problems for the Société de l'assurance automobile du Quebec, CAA, Beneva, Familiprix, Canac hardware, the Quebec government and the Quebec dairy board.

Luc has always been proud to contribute to the success of LG2, which is now the largest independent agency in Canada.

But more importantly, he will continue to create the way he always has - with the heart of a 4-year-old.

ADCC Created is brought to you by The Advertising & Design Club of Canada, hosted by Lyranda Martin Evans (Fellow Human), with music and studio care of Grayson Music.

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