How do you stay creatively relevant for more than a decade on the internet?

In this episode of A Different Lens, hosts Kate Cornish and Wil Calabio sit down with Jonah Singer, better known as JoJo's ASMR, one of the world's most recognisable ASMR creators and the founder of White Noise Studios.

With an audience of more than 10 million followers, Jonah has spent years studying what makes people click, watch and return. But his success didn't happen overnight. Before JoJo's ASMR, there were multiple failed YouTube channels, countless creative experiments and years spent refining his craft.

Jonah shares how a passion for creating videos evolved into a full-time career, why he believes success on platforms like YouTube is driven more by skill than luck, and how understanding people is far more important than chasing algorithms.

The conversation also explores creator burnout, audience psychology, building a team after years of working alone and the bold decision to secretly leave the internet for six months while building White Noise Studios behind the scenes.

Whether you're a creator, entrepreneur or someone fascinated by the evolving world of digital media, this episode offers an honest look at the persistence, creativity and resilience required to build something that lasts online.

A Different Lens is a podcast for creators, by creators, uncovering the challenges, lessons and breakthroughs behind the photographers, filmmakers and storytellers shaping creative culture today.

How do you find your creative voice — and learn to trust it enough to build a career around it?

In Episode 4 of A Different Lens, hosts Kate Cornish and Wil Calabio sit down with fashion and beauty director Claudia Rose to explore the journey that took her from shooting friends and making music in Byron Bay to directing campaigns for brands including MECCA, Aje, Sheridan and Bulgari.

Claudia reflects on how she developed her distinctive visual style and female gaze, the role emotion and human connection play in her work, and why learning to trust instinct over perfection has been so important to her creative process.

Along the way, she shares how collaboration shapes her ideas, why nature continues to influence the way she sees and tells stories, how music informs her filmmaking, and why authenticity matters more than ever in a creative world increasingly shaped by technology.

A Different Lens is a podcast for creators, by creators, uncovering the challenges, lessons and breakthroughs behind the photographers, filmmakers and storytellers shaping creative culture today.

How do you go from making home videos with your friends to filming some of the world’s most acclaimed documentaries?

In Episode 3 of A Different Lens, hosts Kate Cornish and Wil Calabio sit down with award-winning cinematographer Dave May to explore the journey that took him from regional NSW to Love on the Spectrum, Emmy nominations, Walkley Awards and productions around the world.

Dave reflects on his early days making videos for fun, his time at Triple J and SBS’s The Feed, and how curiosity, collaboration and a willingness to say yes helped open the door to bigger opportunities.

Along the way, he shares what he’s learned about building creative teams, earning trust behind the camera and working with small crews to capture authentic moments that connect with audiences.

A Different Lens is a podcast for creators, by creators, uncovering the challenges, lessons and breakthroughs behind the photographers, filmmakers and storytellers shaping creative culture today.

What does it take to turn a creative side project into a career and an audience of your own?

In Episode 2 of A Different Lens, hosts Kate Cornish and Wil Calabio sit down with photographer and creator Julia Trotti to explore how she built a creative career by following her curiosity, developing her craft and sharing what she learned along the way.

Julia reflects on her early days shooting weddings, building her photography skills and experimenting with content online, before growing an audience that opened the door to new opportunities and ultimately a full-time creative career.

She shares the risks, challenges and mindset shifts that came with putting herself and her work online, what she learned about building an audience without losing sight of the craft, and how consistently creating helped turn a passion project into something much bigger.

A Different Lens is a podcast for creators, by creators, uncovering the challenges, lessons and breakthroughs behind the photographers, filmmakers and storytellers shaping creative culture today.

What does it take to leave the safe path and build a creative career on your own terms?

In the first episode of A Different Lens, hosts Kate Cornish and Wil Calabio sit down with Sydney-based director, photographer and cinematographer Josh Hilliam to explore the decisions, setbacks and unexpected opportunities that shaped his journey.

Josh shares how a simple hashtag led to his first paid gig, how he turned a passion for adventure and visual storytelling into a career, and what it has taken to create work for some of the world’s most recognisable brands.

He also opens up about self-doubt, burnout and staying motivated through the highs and lows, as well as the unconventional strategy that helped him get noticed by one of the world’s most iconic supercar brands.

A Different Lens is a podcast for creators, by creators, uncovering the challenges, lessons and breakthroughs behind the photographers, filmmakers and storytellers shaping creative culture today.

Hosted by Kate Cornish and Wil Calabio, A Different Lens goes beyond the highlight reel to uncover the challenges, lessons and breakthrough moments that have shaped today's leading creators, photographers and filmmakers.