Chris Kirby’s small time company has taken the hummus market by storm, competing with the likes of Sabra. But how? He didn’t invent a radical new flavor, nor add a previously unheard of secret ingredient. Instead, he restored this all too often processed snack food to its simplest form— chickpeas, lemon, and garlic, all fresh and no preservative. On today’s episode, we talk to Chris about his journey in creating a fresh, ethical, and of course delicious product.