The Business Communicators

A Dream Realized: Progressing Your Passion Into a Successful & Fulfilling Career


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Passion and purpose – these are essentially what drive us in life, regardless of our pursuits, talents, field of work or career paths. But how do we realize our professional goals and dreams to enjoy the results of our hard work – and ultimately, the reward of a personally fulfilling career? What if we’re starting from the beginning, faced with challenging odds, or taking a risk in a new environment? There’s no ‘one size fits all’ path to success, but we can strategically plan to make the journey more effective as we progress.

Jennifer Cannon, Global Marketing Manager at Gyrodata, joins The Business Communicators to provide insight on how to successfully build a communications career and navigate the unknowns of an unfamiliar industry. Sharing her experiences in the engineering and oil and gas fields, Jennifer enlightens listeners with practical advice on transitioning from a novice to a well-equipped brand ambassador in a new organization – especially in a technical industry. You’ll take away valuable tips and tricks to add to your communicator’s toolkit, including:

  • Secrets to success in launching a fulfilling communications career (it’s not what you may expect!)
  • Easy methods to keep your craft sharp – no matter your industry or expertise
  • Fool-proof strategies for creating marketing campaigns that resonate with customers – every time!
  • BONUS: The critical skill set communicators MUST have to effectively market their company, services and products.

Whether you’ve recently graduated from a university or have many years of experience to your credit, you won’t want to miss this opportunity to gain pivotal guidance to impact your professional success – and most importantly, your fulfillment!

Connect with The Business Communicators on Twitter and Instagram, and find out more about our chapter at IABCHouston.com. And, if you haven’t done so already, be sure to subscribe to our podcast on iTunes and leave us a five-star review. Questions or comments? Send us an email at [email protected].

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The Business CommunicatorsBy Austin Staton, Hattie Horn, Thomas Baen, Kim Davis

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