The Business Communicators

Understanding your audience, crafting a compelling narrative, and building relationship are the core tools everyone needs to be successful in public relations. However, since artificial intelligence (AI) has entered the chat, how do we evolve the field and adapt our careers?

Eleanor Hawkins, a communication strategist and writer at Axios, joins The Business Communicators to discuss the changing landscape of media and communication, including the impact of AI and digital strategies on the industry.

Before we fully embrace the new year, The Business Communicators takes a look back at their “bold” comms predictions for 2023 while breaking down their hits and near misses. From AI and ChatGPT to fact-checking and propaganda, do Thomas and Austin have a future in forecasting models?

Rutgers grad student Anna Tamke penned an op-ed in PR Week sharing her thoughts on why college has not prepared her for a career in public relations – a plea for higher education to teach real world skills in the classroom.

Austin and Thomas are joined by Calgary-based comms pro Matthew John to weigh on the opinion piece, share their personal experience breaking into corporate communications, what schools of higher learning can do to properly equip students to succeed, and why it’s important for students and professionals to look after their own professional development.

Meek John Havard, the creator of the kids-focused YouTube channel, Cowboy Jack. Launched during the pandemic, Havard created The Cowboy Jack Show as an educational and fun channel for kids that takes them on adventures to explore this amazing world.

Havard describes the channel as a “therapeutic hobby” that has now blown up with more than 8 million views per month. On this episode of The Business Communicators, Havard shares insights into the creation of the show, how he utilizes online resources and his network to grow and evolve the channel, and tips for those looking to monetize, grow, or leverage their passion.

What impact will college athletic realignment have on the future of academic institutions? Are schools of higher learning left chasing the highest dollar from TV networks like Fox Sports, ESPN, and streaming services like Apple TV? On the latest episode of The Business Communicators, data analyst Sam Bradshaw discusses the financial implications of college athletics and what it means from a communications angle. Simply put: Don’t think it’s about the money, know it’s about the money.

The summer blockbuster season is in full swing amidst Hollywood's striking actors and writers. Now, studios are turning to influencers to hype up releases like Barbie, Mission Impossible, and Oppenheimer. Can content creators seize this opportunity and how will it shake up advertising for brands?

To close the episode, Austin and Thomas discuss their influential mentors and share career-changing advice they wish they had known before diving into the corporate world.

With nearly 100 million users signed on just days after launch, Meta’s Threads has quickly skyrocketed to the top-ranked app in Apple’s App Store directly placing Twitter on life support. However, is the growth sustainable or will Threads become the next Clubhouse or Google Plus?

Matt Lanza is a Houston-based forecast meteorologist in the energy sector and part of the team behind the wildly successful Space City Weather and The Eyewell – both dedicated to hype-free weather forecasts that see readers through the storm by providing timely and accurate information.

Lanza, who previously worked as a broadcast meteorologist in Upstate New York, joins The Business Communicators to discuss how communications and cross-agency collaboration is crucial during severe weather disasters, the simplification of complex weather information and its potential impact on people and assets, preparedness during a weather crisis, forecasting El Niño, and more.

On the latest episode of The Business Communicators, Austin and Thomas evaluate Apple's Apple Vision Pro and its impact on businesses embracing augmented reality. We discuss the implications for communications professionals in a VR and AR-driven world. Then, the duo analyzes Reddit's rebellion as subreddits go dark as moderators hold the platform hostage over API access changes. The show wraps with a discussion on lessons for corporate communications and marketing professionals following a “reverse boycott” during a recent Oakland A’s game.