The Business Communicators

Kate DiLeo is an “accidental brand strategist” who has worked with more than 200 brands across 20 sectors. As a sought-after branding expert, Kate joins The Business Communicators to discuss the power of branding, how businesses have the potential for growth within their own organizations, and why it’s important to stop telling stories and start having conversations.

 

Music Credit: Smoke (with Lostboycrow) – Feather 
 

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Houston-based rapper Michael Burton, aka Keybeaux, lives and breathes music. A graduate of the University of Houston, Burton leverages his communications degree and works with major brands and small businesses offering his rapping services on Fiverr where his bars and rhymes have generated more than $400,000 in revenue. He joins The Business Communicators to share insights on entrepreneurship, his creative process, and how digital media has transformed the music industry.

The episode closes as Austin, Hattie, and Thomas discuss the mass shooting tragedy at Robb Elementary in Uvalde, Texas, which left 21 dead – including 19 young students. The trio share their thoughts on the failure of leadership and what can be done to prevent more tragedies in the United States.

Music Credit: Smoke (with Lostboycrow) – Feather 

KEY LINKS FOR THE WEEK 
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Internal Communications expert Mike Klein joins The Business Communicators in his second appearance for a follow-up discussion on the evolution of internal communications following the COVID-19 pandemic, how the comms landscape has simultaneously changed while remaining the same, and his #WeLeadComms platform that is taking LinkedIn by storm by celebrating leadership, initiative, and courage across communication disciplines, borders and boundaries.

The show opens with Austin, Hattie, and Thomas dissecting an exclusive from Variety on the new “corporate culture” memo from Netflix, and Elon Musk’s hesitation on acquiring Twitter. 

 

Music Credit: Smoke (with Lostboycrow) – Feather 

 

KEY LINKS FOR THE WEEK 
📥 Follow #WeLeadComms on LinkedIn
📥 Follow Mike Klein on LinkedIn
🎙 Mike Klein on Communicating in a #PostCorona World
🎙 Creating a Culture of Care – Mental Health + Communications

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It was a tumultuous week for shareholders of Netflix as the company’s stock price fell 35% following its latest earnings report – the biggest one-day drop since 2004. Then, CNN, which had planned to spend more than $1 billion on CNN+ over four years announced its collapse just two days following the Netflix saga as executives at Discovery suggested fewer than 10,000 people were watching the service at any given time. Have we finally reached streaming saturation? 

The show closes as we wrap week two of the Elon Musk quest to buy Twitter. According to numerous reports, he now has the funding secured, but is this right move for Twitter, its investors, and Elon? 
 

Music Credit: Smoke (with Lostboycrow) – Feather 
 

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Whether its residual impacts of the COVID-19 pandemic or the Russian invasion of Ukraine, the cost of goods and commodities has led to a record rate of inflation that hasn’t been seen since in nearly 40 years. But how can impacted brands get ahead of the story? Austin Staton and Thomas Baen discuss global inflation and open communications in a bonus episode of The Business Communicators.

 

Music Credit: Smoke (with Lostboycrow) – Feather 

KEY LINKS FOR THE WEEK 
🎙 Listen to Daniel Vaughn on The Business Communicators
🎥 Graham Stephan on his coffee company going broke

 

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How can you create a culture of empowerment and build a culture for good? Houda Elyazgi, Chief Client Officer at Saxum, joins The Business Communicators to share her insights on diversity, inclusion, and the challenges facing today’s corporate landscape. Hint: being open-minded and having uncomfortable conversations can serve as a catalyst for change – both internally and externally.

Music Credit: Smoke (with Lostboycrow) – Feather 

KEY LINKS FOR THE WEEK 

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Over the last 18 months, Web3, NFT’s, and the Metaverse have entered our everyday vernacular. But what does it all mean for communications and marketing professionals? Shiv Malik, CEO at Pool and our first three-time guest, joins The Business Communicators to discuss decentralization and the data economy. 

Shiv Malik is a technologist, award nominated broadcaster, author of two books, former Guardian investigative ​journalist and co-founder of the Intergenerational Foundation think tank. He joined the Web3 space in mid-2017 as an adviser to the Golem project and subsequently as Head of Growth for Streamr and co-creator of their Data Unions framework. In 2021 he co-founded Pool and currently leads the organization on its mission to bring Data Unions to the world and ensure that people have control of their data and a genuine stake in the digital economy.

Music Credit: Smoke (with Lostboycrow) – Feather 

HOW TO CONNECT WITH SHIV MALIK 
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🎙Shiv’s first appearance on the podcast
🎙Shiv’s second appearance on the podcast
 

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Each year, brands pay exorbitant amounts for the cost of exposure during America’s greatest sporting event – the Super Bowl. It’s the one time of year brands are almost guaranteed a captive audience. This year’s big game was no different – including an epic halftime performance. 

Brands shelled out upwards of $6.5 million for a 30-second ad spot marking the most expensive Super Bowl ad price in NFL history. But were any of them worth the price? And, which brand won the day? Austin, Hattie, and Thomas discuss which ads nailed it, and others that just fell flat.

Then, the podcast closes by discussing the iconic halftime show dubbed as #DreDay. Sponsored by Pepsi, Dr. Dre, Mary J Blige, Snoop Dogg, Kendrick Lamar, Eminem, and a surprise appearance by 50 Cent brought 90s nostalgia and a party atmosphere to SoFi Stadium. It could be said that this year’s performance was one of the top-five shows ever presented. 

Let us know what you thought of the Super Bowl and which brands flexed their marketing and communications strength the best.

Music Credit: Smoke (with Lostboycrow) – Feather 

KEY LINKS FOR THE WEEK 
📊 Super Bowl LVI in Numbers
 

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A CNN Business report says that Americans are showing up sick to work even as Omicron spreads. Why? Millions of frontline employees can’t stay home without missing a paycheck and many don't have paid sick leave. The Business Communicators discusses why this is a problem and offers potential solutions to keep workers healthy and safe.

Who can you trust or is trust overrated? 

Let’s talk about trust. The 2022 Edelman Trust Barometer dropped last week, and it reports that trust in government and media is sinking further into the void. 

The Trust Barometer reported that people trusted their CEOs more than government and wanted their business leaders to voice more opinion in societal issues. A number of business executives received promotions and the pressure to deliver is high. 

Is this a valid expectation? Should Business influence government decisions? Also, trust in the media corroded in the wake of ‘fake news,’ readers have plethora of mediums for their media consumption.  

Listen up as Austin, Hattie, and Thomas provide their key takeaways on the annual report.

Music Credit: Smoke (with Lostboycrow) – Feather 

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How can communications and marketing professionals future-proof their business to survive and profit from change? On the latest episode of The Business Communicators, Jonathan Brill, hailed by Inc. Magazine as a “Silicon Valley legend” joins the podcast to share his insights on creating a sustainable business that empowers employees. Brill shares insights into what makes leaders like Elon Musk and Tim Cook so successful – and how businesses can utilize the same strategies to create success for their workforce.

Then, the podcast breaks down Lake Superior State University and their annual list of “banished” words and phrases – should you oblige? And for kicker’s, we share our thoughts on the latest season of Emily in Paris – our guilty pleasure.

Music Credit: Smoke (with Lostboycrow) – Feather 

KEY LINKS FOR THE WEEK
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