Welcome back to Fi$H Factor, where family legacy meets entrepreneurial grit. In this episode, Mike Ungaro takes listeners behind the wall of photos in his office, sharing the personal stories and business lessons behind the images that shaped San Pedro Fish Market.

From childhood creativity inspired by comic books to lessons drawn from Walt Disney’s early business strategy, each picture tells a piece of the family’s journey. Ungaro also reflects on the early days of the fish market, the challenges of relocation, and the moment the original San Pedro Fish Market building was demolished after decades of memories.

In this episode, you’ll learn about:

- Why storytelling and creativity play a key role in building a modern restaurant and media brand

- What Walt Disney’s early business model can teach entrepreneurs about building an enterprise

- The emotional impact of seeing the original San Pedro Fish Market building demolished

- How family history, mentors, and inspiration shape the vision behind the next chapter of the business

- Whether you’re building a family business, documenting your company’s story, or looking for inspiration from those who came before you, this episode offers a personal look at the moments that shape an entrepreneur’s journey.

Subscribe now, leave a review, and follow us on social @KingsOfFish and @SanPedroFish for more behind-the-scenes stories from America’s seafood royalty.

Available on Spotify, Apple Podcasts