What does it really mean to be fierce? For Tara Wilson, it’s not about being loud or intense. It’s about ownership and action. Tara is the founder of Fierce Lab, an empowerment platform helping women take charge of their careers, finances, mental health, and risk-taking. Tara breaks down why women often hesitate to claim their power, how to move past perfectionism, and why knowing your numbers is non-negotiable for business success. We talk about building teams, building confidence, and why control starts between your ears. If you’re ready to lead your life more boldly, this conversation is your call to action.

Chapters:

00:00 What fierce really means

01:20 Building a platform for women through Fierce Lab

03:15 Tara’s journey from lost 20-something to confident founder

05:10 The four pillars of Fierce Lab

07:00 Quiet confidence and redefining the word fierce

09:30 Owning your story and taking action

11:00 The role of community in achieving big goals

13:00 From events to experiential marketing

15:20 Why she pivoted her business

17:00 Letting go of control and trusting your team

19:00 How contractors can grow your business

21:30 Stats every entrepreneur should know

23:15 Knowing your numbers and what they mean

25:00 Facing fear with clarity

26:45 The perfectionism trap

28:15 Lessons from cold-calling and Girl Scout cookie sales

30:30 Early business role models and mentors

33:00 How to stay informed without getting overwhelmed

35:15 Why input needs boundaries

37:00 Tara’s support system

39:30 Advice for tough days

41:15 What powerful and lady mean together

43:00 How to join or support Fierce Lab

The Powerful Ladies podcast, hosted by business coach and strategist Kara Duffy features candid conversations with entrepreneurs, creatives, athletes, chefs, writers, scientists, and more. Every Wednesday, new episodes explore what it means to lead with purpose, create with intention, and define success on your own terms.

Whether you're growing a business, changing careers, or asking bigger questions, these stories remind you: you're not alone, and you're more powerful than you think.

Explore more at thepowerfulladies.com and karaduffy.com.

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