Managing innovation - creating value from ideas

A flop is not a failure...


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Changing our mental models about what we do and how we do it can be an important trigger for new directions - innovation. This podcast explores the idea of reframing as a powerful source of innovation.



⁠⁠⁠You can find a transcript here,⁠⁠⁠ together with many other innovation resources including video, audio, cases, tools, even some songs!


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Managing innovation - creating value from ideasBy John Bessant


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