Trust Enablement's Podcast - Coffee, Collaboration, and Enablement

A four step process to agile and incremental enablement progress


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The Collaborator set with Bob Britton, President and Founder at Sales Enablement Sherpas, LLC as well as the Director of Sales Enablement at Netsurion.

In this interview, Bob shares his thoughts on how enablement should be run, as well as lays out a four step process to agile and incremental enablement progress.    What are these steps?

1️⃣Triage - What's going wrong in sales, what's missing?  Sales Coaching?  Training?  Content?

2️⃣Diagnosis -  Look at data and user feedback, baseline sellers, etc...

3️⃣Prescribe - What are the solutions to what has been identified?  Priorities?  How much will you fix?

4️⃣ Treat - Start executing against the prescribed and agreed upon plans.




If you are in sales enablement or revenue enablement, it's worth digesting those four steps and considering how to use those as a part of your own efforts.

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Trust Enablement's Podcast - Coffee, Collaboration, and EnablementBy John Moore