Netizens were aghast back in 2013 when traces of horse meat were discovered in Swedish meatballs produced for furniture giant Ikea, labeled as beef and pork. It's led to the uncovering of complex networks of crime, alerting consumers and food manufacturers to an emerging global scandal: food fraud. Bruce Baillie, chairman of PwC’s Global Food Supply and Integrity Services speaks to us about just how fake some of our food can be.

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