Joe Pulizzi, the Godfather of Content Marketing, takes an audacious leap into crime fiction, delivering a story that is as mesmerizing as it is chilling. 

Set within the haunting confines of a funeral home, "The Will To Die" unravels a dark and twisted narrative brimming with suspense, secrets, and a touch of macabre.

Pulizzi's protagonist, a marketing professional, finds himself entangled in a web of deceit and danger. He is compelled to uncover the mysteries buried deep within the family-run funeral home he unexpectedly inherits.

Since I grew up in East Texas, I was drawn to Pulizzi’s crime novel because of the real-life case of Bernie Tiede.

The chubby-cheeked mortician befriended the widow of a wealthy oilman at his funeral. 

Bernie became her personal assistant and sole heir to her multi-million dollar estate.

And in 1996, he carried out one of the most bizarre murders in Texas history. 

Pulizzi is on to something by incorporating the morticians and embalmers into his story.

They are typically seen as caretakers of the dead, but their presence confronts the unnerving possibility that death has taken on a new, more sinister dimension within their midst.

JOE PULIZZI - LINKS

"The Will To Die"

"The Content Entrepreneur"

The Orange Effect Foundation - Help children with speech disorders receive the speech therapy and technology they need.

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