What it really looks like to run our biggest Golden Brands event yet...

From the sleepless nights worrying about 150 goodie bags fitting into a Kia Carnival (yes, I actually Googled van boot sizes) to the $67,000 price tag that still terrifies me  - this is the raw, messy, exciting behind-the-scenes of building a conference at this level.

In this episode I share:

• Why I’ve chosen not to sell a single thing at this year’s event (yep, zero ROI)
• The pressure, stress, and fears that come with hosting a large-scale conference
• The personal growth it’s taken to even get up on stage as the host
• The reality of the financial risks (including still paying off last year’s event)

If you’ve ever thought about hosting an event or you’ve simply wondered what really goes on behind the highlight reels, this episode is for you.

✨ Growth always comes when we take the risks and push ourselves out of our comfort zone.

Virtual conference tickets are available at: https://www.eventbrite.com/e/virtual-tickets-to-a-golden-success-conference-tickets-1493586680969

If you enjoyed the episode, I’d LOVE if you left a quick review - it means the world and helps us reach more small biz owners. 💛

Lisa x

Influencer marketing - is it still worth it in 2025? Or are we all over seeing gifted products and unboxing videos?! 

In this episode, I’m sharing what I’m seeing (and hearing) from small business owners about what’s actually working right now… and what’s not. We’ll talk about why the old “send it to an influencer and hope for the best” approach isn’t cutting it anymore and how you can be way more strategic if you want a return on your investment.

We also dive into: 

• Why big follower numbers mean nothing without trust, alignment, and engagement
• How one NZ influencer collab went totally wrong for multiple small businesses
• The shift from influencer marketing to UGC (and why I’m all for it)
• Creative ways to work with influencers or creators that actually feel fresh and deliver results

If influencer marketing is something you’ve been thinking about or you’ve been burned by it before, this episode will help you look at it differently and give you ideas that go beyond another unboxing video.

Let's connect: 

Follow us on Instagram: https://www.instagram.com/goldenbrandsco/

Join the membership waitlist: https://goldenbrandsco.com/membership/

If you can leave a short review that would be greatly appreciated! I'll pick someone at random next week to win some of our Golden Brands merch. 

Thanks for listening! 

Lisa X

So... I went viral on TikTok last week. And while I wouldn’t say it was entirely accidental, there wasn’t exactly a strategy behind it either.

In this episode, I’m taking you behind the scenes of how a simple b-roll video with a voiceover racked up over 113,000 views, 5,000+ likes, and hundreds of saves...

Here’s what I cover:

✨ Why I stopped posting purely business content and started building a personal brand instead
✨ The exact content format I used (and why it’s so quick and easy to recreate)
✨ Getting my first negative comments!!
✨ How I’m approaching TikTok now with intention and fun
✨ My favourite tip from Steven Bartlett’s “3 Ps” method for growing your content
✨ How this whole experience reminded me that relatability > perfection

Whether you’re on TikTok or not, this episode is for anyone curious about building a personal brand that actually connects. 

Links + Resources:

→ Follow me on TikTok: @goldenbrandsco
→ Steven Bartlett’s 3 Ps explained: Produce, Publish, Pay Attention
→ Quote from Dirty Chats Podcast episode: “Indifference is the least profitable outcome”. Check it out at: https://podcasts.apple.com/kg/podcast/dirty-chats/id1826883045

If you enjoyed the episode, I’d LOVE if you left a quick review - it means the world and helps us reach more small biz owners. 💛

Lisa x

Join the membership waitlist: https://goldenbrandsco.com/membership/

For the past 2.5 years of growing Golden Brands, I’ve been in a constant stage of pushing - even in moments where I’ve told myself I need to slow down. 

But here’s what I’ve come to realise...

There are seasons when we need to give ourselves permission to pause. To soften. To stop chasing more and instead ask, What actually feels aligned right now?

This episode is a really honest reflection on how I’m navigating that exact season. It’s for the business owner who’s tired of the pressure. Who’s wondering if all the “growth advice” online is actually making things harder. Who needs to hear someone say: “It’s okay to not be in expansion mode.”

Inside this episode, I share:

• The emotional weight of building Golden Brands and trying to do it all
• Why I’m saying no to unnecessary pressure and shifting my focus inward
• A simple lens I’m now using to filter decisions: Does it bring me energy, or take it away?
• The unexpected freedom of letting go of expectations 

Let's connect: 

Follow us on Instagram: https://www.instagram.com/goldenbrandsco/

Join the membership waitlist: https://goldenbrandsco.com/membership/

If you can leave a short review that would be greatly appreciated! I'll pick someone at random next week to win some of our Golden Brands merch. 

Thanks for listening! 

Lisa X

This episode is a little different.

I’m coming to you in real-time from a bit of a low season because the truth is, the past few months (and especially the past few weeks) have felt really heavy.

In this quite honest update, I’m pulling back the curtain on what’s really been going on behind the scenes at Golden Brands. From financial stress and uncertainty around the long-term direction of the business… to the mental load of trying to show up when it just feels too hard.

If you’ve ever felt like you’re working hard just to keep your business moving forward, I think this one will land.

This episodes dives into: 

• Why I’ve felt creatively and emotionally stuck the past few weeks
• The hard financial reality of running events and memberships at the same time
• The questions I’m asking myself about the future of Golden Brands
• Small but powerful shifts I’ve made to protect my energy
• What’s helping me move through this season (without burning it all down)
• A big personal decision we’ve made for our family and what it taught me about vision and values

This is a gentle reminder that if you’re struggling right now - you’re not alone. You don’t have to have it all figured out. And it’s okay to scale back while you figure out your next steps.

This one’s raw, real and from the heart. I hope it helps if you’re feeling the weight of it all too.

Let's connect: 

Follow us on Instagram: https://www.instagram.com/goldenbrandsco/

Join the membership waitlist: https://goldenbrandsco.com/membership/

Thanks for listening! 

Lisa X

In today’s episode, I’m joined by the lovely Madelyn Carafa - the founder of The Healthy Hustlers podcast and someone who truly embodies living with intention. With over 5 million downloads, her podcast has become a go-to for those looking to feel inspired, supported, and aligned in both business and life.

We dive into Madelyn’s personal journey and the big ‘aha’ moment that sparked the idea behind The Healthy Hustlers, how she grew her podcast from zero to millions, and the mindset work and rituals that have supported her every step of the way.

Whether you're in a season of hustle or craving a slower, more intentional pace, this conversation is such a beautiful reminder that alignment and wellness can be your biggest business tools.

We chat about:
• How The Healthy Hustlers began (and the moment Madelyn knew she had to pursue it)
• Building a podcast brand from scratch — and getting 5M+ downloads
• Tips for podcast growth and tech tools for beginners
• How she’s landed brand partnerships and collaborations
• Madelyn’s personal wellness practices and what’s helping her thrive today
• The role manifestation and mindset shifts have played in her journey

This is one of those episodes you’ll want to save and come back to anytime you need a bit of inspiration or a reminder to trust your path.

Connect with Madelyn:
Instagram @thehealthyhustlers

Follow us on Instagram: https://www.instagram.com/goldenbrandsco/

Join the membership waitlist: https://goldenbrandsco.com/membership/ (doors open very soon!!)

Thanks for listening! 

Lisa X

This is the episode where I share that I’m finally paying myself from Golden Brands. It might be a small amount, but it’s a huge milestone, and one that took far longer than it probably should have.

In this episode, I’m sharing the full story:
 ✨ Why I chose to reinvest everything back into the business for so long
 ✨ What I would do differently if I was starting again
 ✨ How I’ve recently shifted my financial setup using the Profit First model
 ✨ Real talk on what it means to build a financially viable business (and why there’s no one-size-fits-all approach)

I also reflect on some powerful conversations I’ve had with other founders about when they started paying themselves, and why we need to stop comparing timelines.

Whether you're just starting out, not paying yourself yet, or trying to build something sustainable for the long term - this one’s for you.

Let's connect: 

Follow us on Instagram: https://www.instagram.com/goldenbrandsco/

Join the membership waitlist: https://goldenbrandsco.com/membership/

Thanks for listening! 

Lisa X

If it feels like you’re spending hours creating content that’s not leading to sales... you’re not alone. And you’re probably not doing anything wrong… you just might be focusing your energy in the wrong place.

In today’s episode, I’m chatting about something I’ve been hearing over and over again from Golden Brands members: Google Ads and SEO are working, while Meta Ads and endless content creation? Not so much.

Let’s talk about:
 ✔️ Why content isn’t always the thing that converts
 ✔️ What’s actually bringing in consistent sales for product-based businesses
✔️ A few easy ways to check how your website is performing (even if SEO feels overwhelming)

✨ Links Mentioned: 

• Check your website headings for SEO: https://www.seoreviewtools.com/html-headings-checker/
• See your Domain Authority score: https://moz.com/

Follow us on Instagram: https://www.instagram.com/goldenbrandsco/

Join the membership waitlist: https://goldenbrandsco.com/membership/

Thanks for listening! 

Lisa X

After 12 years in business and experiencing complete burnout, I’ve finally realised something I wish I’d known from the beginning: your personal wellbeing is the foundation for everything. Not just in life - but in business too.

In this episode we are getting deep! I'm sharing a personal story of hitting rock bottom, rebuilding and the simple, powerful rituals that now support me as a business owner, mum, and human. 

✨ In this episode, I talk about:

• My journey from burnout to finding more clarity and calm
 • What wellness actually looks like in the midst of business and motherhood
 • Why small rituals are powerful
 • The diet, movement, and mindset shifts that have worked for me
 • The real reason I created our 10-Day Wellness Reset Challenge

💛 Join the Wellness Reset Challenge

It’s not about overhauling your life  - it’s about choosing YOU, for a few minutes each day.
 ✔️ 10 days of simple, supportive habits
 ✔️ A flexible tracker + ideas list to make it your own
 ✔️ Totally free + open to everyone (no sales pitch, I promise)

Join the Wellness Challenge Reset: https://goldenbrands.myflodesk.com/wellnesschallenge

Follow us on Instagram: https://www.instagram.com/goldenbrandsco/

Join the membership waitlist: https://goldenbrandsco.com/membership/

Here's to creating your golden success story. 

Thanks for listening! 

Lisa X

Every business has quiet seasons—and while they can feel frustrating, they’re actually the perfect time to lay foundations, create space, and set yourself up for your next busy period.

In this episode, I’m sharing 5 things you can do during a slow patch that will genuinely move the needle in your business (and help protect your energy too).

Here’s what we cover:

✅ How to set up project management systems (and organise your digital chaos)
 ✅ The power of refreshing your content, website, and email sequences
 ✅ Building meaningful business connections without pitching cold
✅ Upskilling in key areas like ads, SEO, and email automations
✅ Protecting your mindset—and using this time to reset your energy

Links mentioned: 

Join the Wellness Challenge Reset: https://goldenbrands.myflodesk.com/wellnesschallenge

Golden Brands Directory: https://goldenbrandsco.com/directory/

Follow us on Instagram: https://www.instagram.com/goldenbrandsco/

Join the membership waitlist: https://goldenbrandsco.com/membership/

Here's to creating your golden success story. 

Thanks for listening! 

Lisa X