Influencer marketing - is it still worth it in 2025? Or are we all over seeing gifted products and unboxing videos?! 

In this episode, I’m sharing what I’m seeing (and hearing) from small business owners about what’s actually working right now… and what’s not. We’ll talk about why the old “send it to an influencer and hope for the best” approach isn’t cutting it anymore and how you can be way more strategic if you want a return on your investment.

We also dive into: 

• Why big follower numbers mean nothing without trust, alignment, and engagement
• How one NZ influencer collab went totally wrong for multiple small businesses
• The shift from influencer marketing to UGC (and why I’m all for it)
• Creative ways to work with influencers or creators that actually feel fresh and deliver results

If influencer marketing is something you’ve been thinking about or you’ve been burned by it before, this episode will help you look at it differently and give you ideas that go beyond another unboxing video.

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If you can leave a short review that would be greatly appreciated! I'll pick someone at random next week to win some of our Golden Brands merch. 

Thanks for listening! 

Lisa X