This podcast was written by Tenacity Principal Randy Salisbury. Randy, like four of our other Principals, first experienced the Clients for Life® client retention process as a Tenacity client. Coming from the account management side of the advertising business, Randy hired, trained and mentored many account executives in the key elements of success. You’ve already seen the 10 Commandments of Client Retention in earlier blogs – here are Randy’s (and now Tenacity’s) 10 Commandments of Account Management. There is powerful wisdom here. It’s good to be good at this – it helps to have great mentors.